A PuraVida Production
This is where it is today
This is where tech comes from
So why are we still investing like this???
The PayPal Mafia 2007
Millennial Consumers Today
Fairchild Semiconductor Founders
1960
THE PROBLEM
Are we finding selection biases of investments?
Here are some additional statistics:
• Men start firms with 2x more capital from investors.
• Male founders are 3x more likely to access equity financing through
angel investors or VC’s.
• Men are 4x more likely to access networks of friends & family in
search for funding.
B R O A D M I C CONFIDENTIAL | Copyright 2015
*Source : http://elitedaily.com/money/venture-capitalists-still-overwhelmingly-fund-white-male-entrepreneurs-minorities-women/ https://gigaom.com/2011/11/21/vc-industry-survey-statistics-white-male/
Everyone is asking: What about those millennials?
B R O A D M I C CONFIDENTIAL | Copyright 2015
Millennials are Different: •Want Change
•Embrace Diversity
•Respond to Movements
•Hyperconnected in Amplifying
Their Beliefs
Millennials believe in building
businesses that matter.
B R O A D M I C CONFIDENTIAL | Copyright 2015
How do we help close the existing gap between gender, race,
and the generational values to create a community of
entrepreneurs who represent a
new way of thinking?
BroadMic is a movement to amplify the diversity in both business and technology.
We believe in emboldening the next generation of female entrepreneurs to think big and unleash new market opportunities by mentoring and strengthening the BroadMic community with expertise and experience.
We leverage tech and media to identify, attract, and connect best-in-class startups that win with investors who think differently about investing.
• Is an authentic voice that reaches the underrepresented
community of female founders and minority led startups.
• Format : hosted interviews via podcasts with entrepreneurs/
investors/thought leaders.
• Content : inspirational + practical including everything from
know-how expertise to storytelling from successful founders.
• Estimated target market : 2.2 M listeners, 2x larger than
the status quo venture target market (for white or Asian men).
• Milestone : 100,000 listeners within 12 months (5% of target
market).
B R O A D M I C CONFIDENTIAL | Copyright 2015
BroadMic
B R O A D M I C CONFIDENTIAL | Copyright 2015
Start the Dialogue
• Leverage audio podcast
format to deliver inspiring,
educational stories
highlighting the experiences of underrepresented
founders through a story-
focused, not visually-focused
medium.
• Create a BroadMic webpage that functions as
a content aggregator and
digital communication
touchpoint for podcast
listeners : mobile first design.
• Acquire users via social media by
organically tapping into identified
nodes with influence among underrepresented communities
and through paid advertising
focused on now easily targetable
demographics
Team BroadMic
B R O A D M I C CONFIDENTIAL | Copyright 2015
• Sara Weinheimer -
Founder/Executive Producer
An angel investor since 1997;
President, PuraVida Productions
since 2008; formerly, a Goldman
Sachs veteran in capital markets/
fixed-income.
linkedin.com/in/saraweinheimer
@sjweinheimer
• Kelly Hoey - Host
An angel investor, Inc.com
columnist and a frequent
investor panelist on CNBC's
PowerPitch. Her first book
“Build Your Dream Network" will
be published by Perigee
(Penguin).
linkedin.com/in/kellyhoey
@jkhoey
• Christy Mirabal -
Producer
A digital content veteran specializing
in production, project management,
content, and social media strategy.
She has held positions previously at
Bloomsbury, HarperCollins, and
Frederator Networks.
• Eugene DiBenedetto -
Production/Marketing Assistant
A Santa Clara University graduate, he
previously worked as a substitute
teacher at Brooklyn Technical High
School, where he currently is an
assistant coach in the football and
basketball programs. He is passionate
about multiculturalism, diversity, and
civic action.
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