Bringing Social Media and Wildlife Together

Danielle Brigidabrigidad@nwf.org@starfocus@NWF

How the National Wildlife Federation developed its social media strategy.

Be Present

facebook

FacebookMixx

Causes

Change.org

Brand Your Organization

VS.

Where to Begin?

• Know Your Audience

• Know Your Priorities

• Manage Expectations

Know Your Priorities

NWF Programs on Twitter

@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea

@forestjustice @akglobalwarming @nwfpacific @mountainaura

WildlifeAction

People share their wildlife sightings

We Use “Listening” Tools

Participate

…and learned what people liked.

WILDLIFE

Working Together Made It Possible to Integrate Twitter

Twitter Feed On Our Website!

Enrich Programs w/ Social Media

WildObs iPhone App allows people to record wildlife observations on their phone, shows on a map on NWF.org

Study and Test

• Messaging• Content• Platforms

Mix Up Platforms

Improve Internal Communications

Remember What You Learn

Originally uploaded to Flickr by Gutter

So That Next Time...

You Can Apply What You Learn!

#speciesday

Questions? Danielle Brigida

brigidad@nwf.org

www.twitter.com/starfocus

www.twitter.com/nwf

www.facebook.com/nationalwildlife