Tim Avila Vice President, Product Marketing
The Major Players of Digital
Video: The
Four Screens
video is POWERFUL
VIDEOOn Demand. Targetable. Reach.
UniversitiesNCAA DIVISION 1Men’s Basketball Conference
64Teams
part of the madness
male college students age 18-24 Source: US Census
watch online
Source: comScore
They consume digital video across multiple screens
1970s1980s
40 Years of Video
1990s
60
TodayEarly 2000s
300
On Demand
1970s1980s
10TV Channels
+ Cable
40 Years of Video
1990s
60
TodayEarly 2000s
300
On Demand
10
40 Years of Video
1990s
60TV channels
SatelliteExpanding cable
TodayEarly 2000s
300
70s - 80s
On Demand
10
40 Years of Video
1990s
60
TodayEarly 2000s
300TV
Channels+ Internet
On Demand
70s - 80s
10
40 Years of Video
1990s
60
TodayEarly 2000s
300
“On Demand” 1000’s Sites & Channels4 Screens
70s - 80s
the video audience has become
There is NO in team..… I
185Source: comScore
MILLION people in the US
viewing ONLINE VIDEO
online video the SUPERSTAR
55%
Source: eMarketer
2012 ad spending
online video the SUPERSTAR
63%
Source: eMarketer
of video advertisers plan to use pre-roll in
2012
online video the SUPERSTAR
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OnlineDayparting
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Key PlaysOnline
• Daytime = Prime Time
• Targetable
• Site visits and 1st party data
• Audience look-alike modeling
• Use 3rd party providers
• Interactive Ad Formats
• Dynamic Messaging
SMARTPHONE users
44% of all US mobile phone users in 2012
107million
mobile the UNDERDOG
Source: eMarketer
Source: Flurry
23%of time spent consuming
media is on mobile devices
mobile the UNDERDOG
…but only 1% of ad spend
mobile the UNDERDOG
119average daily minutes
consuming media on mobile devices
Source: MediaPost
Tablet users in 2012
tablet the Up and Coming Guard
Source: eMarketer
increase in USERS in 2012
tablet the Up and Coming Guard
Source: eMarketer
62%
Source: eMarketer
tablet the Up and Coming Guard
36%of internet users
will own a tablet in 2014
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Mobile and tabletDayparting
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Key PlaysMobile+Tablet
• Fastest growing segment of video
• Viewership spikes during commute times
• Targeting
• by Geo
• by App
• by Device
• Interactive Ad Formats
10%of ALL TV sets
are Internet connected
CONNECTED TV the REDSHIRT
Source: MediaPost
30 million
US households view connected TV and that number
is rising
CONNECTED TV the REDSHIRT
Source: Mashable
76%of TVs are expected to be
Internet connected by 2015
CONNECTED TV the REDSHIRT
Source: Mashable
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Connected TVDayparting
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Key PlaysConnected TV
• Viewership closely mirrors TV patterns
• On Demand
• Limited inventory and targeting today
• Expect big growth here
• Targeting allows for reaching new, specific audiences
• Take your message deeper with interactive formats and dynamic creative
one shining
• Focus on the appropriate screens for each daypart
• Counter fragmentation by integrating four screens into plan
MOMENT
Tim Avila Vice President, Product Marketing
thank you
BrightRollTwitter: @timfrombrT: 415-677-9222x250C: 415-867-6109
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