GEMS OUR OWN ENGLISH HIGH SCHOOL DUBAI
NAME : MEENAKSHI KHEMNANI CLASS: 11 K
YEAR: 2014-2015
MARKETING PROJECTTITLE OF PROJECT: MARKET SURVEY OF SELECTED CONSUMER
PRODUCTS ON THE BASIS OF BRAND NAME AND PACKAGE.COLLECTION OF DATA AND PREPARING REPORT ON
THE BASIS OF POPULARITY OF DIFFERENT BRANDS AND POPULARITY AND QUALITY OF PACKAGES OF PRODUCTS, AND
REASONS THERE OF
CERTIFICATE
Certified that this project report “MARKET SURVEY OF SELECTED CONSUMER
PRODUCTS ON THE BASIS OF BRAND NAME AND PACKAGE.COLLECTION OF DATA AND
PREPARING REPORT ON THE BASIS OF POPULARITY OF DIFFERENT BRANDS AND
POPULARITY AND QUALITY OF PACKAGES OF PRODUCTS, AND REASONS THERE OF” is
the bonafide work of “NAME” who carried out the project work
under my supervision.
Teacher In-charge:Name & Signature:Date:
Internal Examiner: External examiner:Name & Signature: Name & Signature: Date: Date:
GEMS OUR OWN ENGLISH HIGH SCHOOL DUBAI
INDEX CERTIFICATE PAGE ACKNOWLEDGEMENT INTRODUCTION ON SPICE MIX BRIEF EXPLANATION ON MDH BRIEF EXPLANATION ON EVEREST BRIEF EXPLANATION ON BADSHAH INTRODUCTION TO WATER COLOURS BRIEF EXPLANATION ON PELIKAN BRIEF EXPLANATION ON FABER CASTLE BRIEF EXPLANATION ON MAPED INTRODUCTION TO TOOTHPASTE BRIEF EXPLANATION ON SENSODYNE BRIEF EXPLANATION ON SIGNAL BRIEF EXPLANATION ON DABUR QUESTIONNAIRE ON THE THREE PRODUCTS PIE CHART THANK YOU
TOPIC ‘’Market survey of selected consumer products on the basis of
brand name and package. Correction of data and preparing report on the basis of popularity of different brands and
popularity of different and quality of packages of products and reasons of their of ‘’
ACKNOWLEDGEMENT
I would like to thanks my marketing ma’am Mrs. Ruchi uppal to give me this opportunity of making this project. I would also thank my friends for helping me out in this project and my family for encouraging and supporting me enough to make this project.
MDHEVEREST
BADSHAAH
PELIKANFABER CASTELL
MAPED
DABUR REDSIGNAL
SENSODYNE
BRANDINGoBrand is the “name ,term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers”.oBrands are used in business, marketing, and advertising .oWhereas branding is defined as the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
IMPORTANCE OF BRANDING
• Some importance of branding are -: Deliver your message clearlyCreate business credibility Connect the customer to the product Motivate the buyer
SPICE MIX Many spices last for years, and some have even been
found in 5,000-year-old Egyptian tombs.
In centuries past, pepper was worth its weight in gold and wars were fought over access to spices. Prices have dropped dramatically for all but a few spices (such as saffron), and today we forget that they are good for more than enhancing flavor of our favorite dishes. Historically, spices have been used in perfumes.
MDH BADSHAHEVEREST
MAHASHIAN DI HATTI
FOUNDER :- DHARAMPAL GULATI
Mahashay Dharmpal was born on 27th March, 1923 in Sialkot (Pakistan). In 1937, he set up with the help of his father a small business of looking mirror and thereafter business and carpentry job, cloth merchant, hardware business & rice trading.
Somehow these petty businesses could not hold him for long and he joined hands with his father in his parental business i.e. Spices under the name of Mahashian Di Hatti popularly known as 'Deggi Mirch‘.
BADSHAH FOUNDER – JHAVERI INDUSTRIES
The manufacturing unit located at Umergaon (Gujarat), has been mandibly supported by our administration office in Mumbai.
Broadly, there are two main subdivisions of spices one being the major spices and the other is minor spices. For example the spices like pepper, cardamom, ginger, turmeric, chilies etc., comes under major category. The important minor spices grown in India are ajwain, aniseed, caraway, celery, coriander, cumin, dill seed, fennel, fenugreek, garlic, onion, saffron, vanilla etc.
EVEREST FOUNDER –VADILAL SHAH Everest Spices is an Indian manufacturer,
distributor and exporter of ground spices and spice mixtures under the brand name Everest.
According to the 2007 study, Everest was India's largest spices brand based in Mumbai. More than 20 million households used Everest spices regularly. The brand was stocked by 400,000 outlets in more than 1000 towns across India.
WATER COLOURS The term water colour a painting method in which
the paints are made of pigments suspended in a water-soluble vehicle. The traditional and most common support for watercolor paintings is paper , other sources like papyrus, bark papers, plastics, vellum or leather , fabric , wood, and canvas.
The 'natural' movement of the pigment in water/paper is a property that water colour offers to the artist . It provides effects that oils, and perhaps acrylic cannot. Water colour is the attraction and challenge offered to an artist.
MAPED
PELIKAN
FABER CASTLE
MAPED PLACE – ANNECY, FRANCE
YEAR -1947
Maped (Manufacture d'Articles
de Precision Et de Dessin) is a family
run French based manufacturer of
scholastic and office stationery . With
subsidiaries in 9 countries, it has
expanded worldwide to over 125
countries.
Some products offered are
Compasses , erasers ,pencil
sharpeners,
coloured pencils ,scissors ,marker
pens,rulers,squares
Scissors, cutters ,paper cutters,
staplers ,punches, clips, Craftwork
Cutters.
PELIKAN FOUNDER- Carl Hornemann YEAR – 1838 PLACE – GERMANY Pelikan Watercolors are made from the highest
quality finely ground pigments. These artist paints are very lightfast with brilliant and dense colors. Each set features a hollowed paint tablets for quicker solubility. The color pans are interchangeable.
FABER CASTELL
Founded in 1761 at Stein near Nuremberg by cabinet maker Kaspar Faber (1730–84), the enterprise has remained in the Faber family for eight generations . It opened branches in New York (1849), London (1851), Paris (1855), and expanded to Vienna (1872) and St. Petersburg (1874). 6500 employees work under faber castell.
Products offered by faber castell are Pencils , watercolors , brushes , markers , crayons, modeling dough, oil pastels, papers, connector pens.
TOOTHPASTE Toothpaste is used to
promote oral hygiene. Simply scrub jewellery with
toothpaste using a soft bristle toothbrush, rinse with water before the toothpaste hardens and shine with a cloth.
Toothpaste can remove the most difficult stains from your favorite clothes. Lipstick stains from shirt collars, juice stains from T-shirts and spaghetti sauce on the table cloth.
SENSODYNE
DABUR RED
SIGNAL
SENSODYNE• Sensodyne is a brand of toothpaste that
was first sold by Block Drug , a Brooklyn, New York-based company established in 1907 by pharmacist, Alexander Block. The toothpaste was first marketed in 1961 as a desensitizing toothpaste based on a strontium chloride formulation.
SIGNAL• Signal is a toothpaste and a mouthwash
produced by the Unilever company.• Signal toothpaste was introduced in
1961 to European store shelves. Extensions to the brand include fluoride toothpaste (1977), anti-tartar formula (1986) and "complete"antibacterial (1999) varieties.
DABUR • Dabur Red Paste is packed with the power
of ingredients like Laung Pudina & Tomar. It is the first-ever toothpaste which thereby providing you healthy teeth . Its superior formulation that has been scientifically validated has made Dabur Red Paste the preferred oral care brand for millions of Indians. Dabur Red Toothpaste has become a Rs 100 crore brand within just five years of its birth.
PROJECT REPORT
MARKET SURVEY
Market research/survey is any organized effort to gather information about target markets or customers. It is a very important component of business strategy.
The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
QUESTIONNAIRENAME -:OCCUPATION -:GENDER -: AGE -:EMAIL-ID-: CONTACT NO-:(This questionnaire has been conducted by the students
of Our Own English High School Al Warqa. )
1)ACCORDING TO THE TASTE THESE MASALAS GIVE TO YOUR DISH , WHICH ONE OF THESE WILL YOU CHOOSE?
MDH ____ BADSHAH ____ EVEREST ___2) WHICH MASALA IS WIDELY AVAILABLE ? MDH ____ BADSHAH ____ EVEREST ____3)WHICH MASALA IS AFFORDABLE/CHEAP? MDH_____ BADSHAH ___ EVEREST ___4) WHICH BRAND HAS MOST VARIETY ? MDH____ BADSHAH ___ EVEREST ___ 5) WHICH OF THE BRAND HAS BEST QUALITY ? MDH ____ BADSHAH ____ EVEREST ___6)THESE BRANDS ARE AVAILABLE AT ALMOST THE SAME PRICE. WHICH OF THEM DO YOU THINK HAS ANY
LIMITATION? AND WHY?MDH ____ BADSHAH ____ EVEREST ___________________________________________________________________________________7)ANY SUGGESTIONS YOU WOULD LIKE TO GIVE TO ANY OF THESE BRANDS FOR PACKAGING , PRICE OR ANY
OTHER FEATURE?_________________________________________________________________________________________
_____________________________________8)ANY MAIN REASON FOR USING THIS PARTICULAR BRAND ?_________________________________________________________________________________________
______________________________________9) RATE THE THREE BRANDS.MDH ____ BADSHAH ____ EVEREST ___
1)WHICH TOOTHPASTE HAVE MORE EFFECTIVENESS ON SENSITIVITY?SENSODYNE ___ SIGNAL ___ DABUR RED___2) WHICH OF THEM HAS THE BEST QUALITY ?SENSODYNE ___ SIGNAL ___ DABUR RED___3)WHICH TOOTHPASTE IS MORE ADVERTISED ?SENSODYNE ___ SIGNAL ___ DABUR RED___4) WHICH TOOTHPASTE HAS BEST PACKAGING AMONG THESE ?SENSODYNE ___ SIGNAL ___ DABUR RED___5)WHICH TOOTHPASTE PROVIDES OFFERS?SENSODYNE ___ SIGNAL ___ DABUR RED___6)ALL THE TOOTHPASTES ARE EFFECTIVE FOR THE TEETH. STATE ANY DISADVANTAGE OF THE
BRAND?____________________________________________________________________________
________7) WE WOULD LIKE TO KNOW IF U WANT ANY CHANGES IN ANY BRAND ?____________________________________________________________________________
_________8) IS THERE ANY PARTICULAR REASON FOR USING THIS BRAND ?____________________________________________________________________________
_____________9) RATE THIS BRAND ?SENSODYNE ___ SIGNAL ___ DABUR RED___
1)WHICH WATER COLOUR WOULD YOU PREFER ACCORDING TO THE QUALITY ?MAPED ___ FABER CASTELL ___ PELIKAN ___ 2)WHICH BRAND IS THE CHEAPEST AMONG ALL ?MAPED ___ FABER CASTELL ___ PELIKAN ___3)WHICH BRAND IS AVAILABLE WIDELY ?MAPED ___ FABER CASTELL ___ PELIKAN ___4)WHICH BRAND OFFERS MORE COLOUR COMBINATION AMONG ALL ?MAPED ___ FABER CASTELL ___ PELIKAN ___5)WHICH BRAND HAS GREAT OFFERS AMONG THESE ?MAPED ___ FABER CASTELL ___ PELIKAN ___6)RATE THE THREE BRANDS?MAPED ___ FABER CASTELL ___ PELIKAN ___7) THE THREE BRANDS OFFER GREAT VARIETY OF COLOURS.STILL IF YOU FIND ANY LIMITATION
IN THE BRAND PLEASE SPECIFY ?______________________________________________________________________________
____8?ANY SUGGESTIONS YOU WOULD LIKE TO GIVE TO THE THREE BRANDS?______________________________________________________________________________
_____9)WHAT IS THE MAIN REASON BEHIND USING THIS BRANDS ?______________________________________________________________________________
______
GRAPHS
faber castle pelikan maped
3)WHICH BRAND IS AVAILABLE WIDELY ?MAPED ___ FABER CASTELL ___ PELIKAN ___
REPORTAccording to the survey , Faber castell is widely available (60%) because it is preferred by everyone next pelikan (30%) maped (10%).
VARIETY
pelikanfaber castellmaped
WHICH BRAND OFFERS MORE COLOURS AMONG ALL ?MAPED ___ FABER CASTELL ___ PELIKAN ___
According to the survey people in my locality say that pelikan(60%) offers highest variety among all because it has the best color combinations then faber castell (30%) and then maped.
PRICE
everest mdhbadshah
Which masala is affordable/cheap? MDH_____ BADSHAH ___ EVEREST ___
According to the survey best price out of the three brands is everest (60%) because it has a very affordable price mdh (30%) and then badshah (10%).
Which of the brand has best quality ? MDH ____ BADSHAH ____ EVEREST ___
MARKETING
MDHbadshaheverest
According to the survey mdh (60%) is marketed the most because it has many advertisements then badshah (30%)and then everest
QUALITY
sensodynesignaldabur red
WHICH OF THEM HAS THE BEST QUALITY ?SENSODYNE ___ SIGNAL ___ DABUR RED___
According to the survey sensodyne has the best quality (70%) because it uses the best materials to make the teeth strong and white then signal (20%) and then dabur red(10%).
CONCLUSIONTHE BEST BRAND IN TOOTHPASTE IS SENSODYNEBECAUSE IT USES BEST FORMULA TO MAKE THE TEETH STRONG ANDSHINE .
THE BEST BRAND IN SPICE MIX IS MDH. BECAUSE IT PROVIDES A LOT OF VARIETY AROMAH TO THE FOOD.
THE BEST BRAND IN WATER COLOURS IS FABER CASTELL. BECAUSE IT HAS THE BEST COLOURS AND BEST PRICE .
BIBLIOGRAPHY http://wonderfulengineering.com/15-uses-for-toothpaste-you-didnt-know-before/http://www.badshahmasala.com/blog/the-histor
y-of-indian-spices/http://en.wikipedia.org/wiki/EverestSpiceshttp://en.wikipedia.org/wiki/Sensodynehttp://en.wikipedia.org/wiki/Dabur
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