BDProtect Inc. 2009 CONFIDENTIAL
Enterprise
Internet Reputation
Management Programs
December 1, 2009
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Company Overview
■ Toronto based company, founded 2001
■ $45M SAAS technology investment
■ Redundant Ping/Power/Pipe
■ Operations in Canada, US, Portugal, UK and Singapore
■ Award winning proprietary Technology
■ Certified and contributing member, FIRST.org
■ Contributing member of INTA, APWG, OTA, FS-ISAC, ISSA, ISACA ,
HTCIA (FS-ISAC Board member)
■ Microsoft and FireFox partner as phishing “Flow Trough” filter provider
2
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Internet threats come in many forms…
1. Companies need protection against Brand Abuse: • Lost revenues due to traffic diversion
• Black market & illicit channel activity
• Abuses of Intellectual Property
• Leakage of confidential or inappropriate information
• Unauthorized association by 3rd parties
• Website defacement or hacking
2. Customers need protection against Identity Theft• Phishing, Malware, Vishing, SMShing, etc.
3. Online Communities (Social Media) influenced by
defamatory or misleading discussion can have a major
impact on a company’s reputation.
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Internet Reputation Management
Brand Abuse
Social Media
Identity Theft
BrandProtect helps companies…
• Prevent exposure through pro-active measures
• Monitor their online presence
• Analyze impact of potential threats
• Mitigate risks by taking appropriate action
Protection from Internet threats to Revenues, Rights and Reputation
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Implications span the organization & foster collaboration
Online Marketing
IR/PRCorporate
Communications
Security/IT
Strategic Marketing/
Channels
IP Legal
Corporate Risk
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Internet Reputation Management Solutions
Degree of Protection required depends on:
– Company specific needs• Internal capabilities
• Threat priorities (e.g. Counterfeit vs Identity Theft)
• Regulatory requirements
– Exposure Tolerance• Proactive versus Reactive
• Agent/Channel Policies
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Brand Abuse
Identity Theft
Social Media
Incident Response Program
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
BR
AN
D A
BU
SE Base Module: $25,000
Internet Monitoring & Automated C&D
IDEN
TITY
TH
EFT Base Module:
$10,000
Identity Theft with Detection & 10 Takedowns SO
CIA
L M
EDIA Base Module:
$15,000
Discussion Monitoring
IRP- Base $1,500
WithLink-Checking
$2,000
WithAnnual Review
$3,500
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Internet Incident Response Base Program (IIRP)
$1,500 annually per domain
A combination of basic services, policies and procedures to establish a process for identifying and reporting potential threats.
• 24x7 access to Emergency Response Hotline• Take-Down Service access (1 incident takedown included)• Internet Reputation Management Guidelines• Domain Name Feed Monitoring• Web Page Validation • Website Integrity Seal • Timely and Convenient Reporting• Member of the PROTECTION COMMUNITY
IRP- Base $1,500
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Link Checking Option – Additional $500
A combination of basic services, policies and procedures to establish a process for identifying and reporting potential threats.
• 24x7 access to Emergency Response Hotline• Take-Down Service access (1 incident takedown included)• Internet Reputation Management Guidelines• Domain Name Feed Monitoring• Web Page Validation • Website Integrity Seal • Timely and Convenient Reporting• Member of the PROTECTION COMMUNITY• Extended domain monitoring & additional pages for
validation• Use of up to 5 Keywords and validation of up to 5 pages• Link Checking• Monitoring for websites of up 500 pages
IRP with Link-Checking
$2,000
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Link Checking Option – Additional $1500
A combination of basic services, policies and procedures to establish a process for identifying and reporting potential threats.
• 24x7 access to Emergency Response Hotline• Take-Down Service access (1 incident takedown included)• Internet Reputation Management Guidelines• Domain Name Feed Monitoring• Web Page Validation • Website Integrity Seal • Timely and Convenient Reporting• Member of the PROTECTION COMMUNITY• Extended domain monitoring & additional pages for
validation• Use of up to 5 Keywords and validation of up to 5 pages• Link Checking• Monitoring for websites of up 500 pages• Annual Policy Review
IRP with Annual Review
$3,500
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Social Media Reputation Management Module
$15,000 annually per brand
Program tailored specifically for those wanting to pro-
actively address potential Social Media threats:
■Continuous monitoring of blogs, forums, news sites
and public social media
■Data is categorized and tagged
■Includes client-specific database with 3 years of
data for analysis
Social Media
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Brand Abuse Reputation Management Module
$25,000 annually per brand
A program designed to protect companies from
threats to their intellectual property and ultimately
their revenues, rights and reputation including:
■Unauthorized associations,
■Traffic diversion
■Counterfeit activity
■Leakage of confidential or inappropriate information
■Website defacement or hacking
■Software is included to support automated Cease &
Desist of identified threats
Brand Abuse
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Identity Theft Reputation Management Module
$10,000 annually per brand
A program for companies facing broader exposure
to identity theft threats and who require additional
support for mitigation:
Includes Phishing & Malware detection for Up to
10 incident responses (Takedown) and
monitoring of Honey pots, Domains and Abuse
Mail forwarding
Identity Theft
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Expanded Services
Services to expand coverage of Modules for specific industry or client needs:
Identity Theft protection
Malware analysis,
Education software for employees and customers
Incident takedowns
Brand Abuse protection
Image & Logo tracking
Auction monitoring
Channel compliance,
Outsourced C&D
Domain management
Multi-language requirements
Social Media protection
Human validation
Social Media platform moderation
Digital strategy development
Internet Reputation Management Best Practices
Benchmark studies to gauge relative exposure to internet threats
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Strategic Partner Offerings
Counterfeit Goods Investigations
Counterfeit Goods Revenue Recovery
Digital Asset Revenue Recovery Management
Strategic Brand Assessments
Internet Data Loss Prevention (iDLP)
Identity Theft Prevention Plug-in’s
Digital Asset Tracking
Identity Theft Employee & Customer Training
The leader in internet reputation managementTM
BDProtect Inc. 2009 CONFIDENTIAL
Sample Customers
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