2. So far weve established:- Common sense isnt up to much-
Theres an alternative
3. An alternative set of beliefs is allwell and good, but it
wont beenough to dislodge something soingrained.
4. So we need an idea to make thechange
5. A New Setting
6. An institution to fill the void, modelledon a hybrid of the
Royal Society andthe Missional Church.
7. The Hub of Scientific AdvancementFormed by followers of Sir
Francis Bacon in 1660, the RoyalSociety founded modern science
.Today its core purpose is to recognise, promote, and
supportexcellence in science and to encourage the development
anduse of science for the benefit of humanity.It is essentially the
central hub for scientific advancement.
8. The Missional Church movement formed in response to a
perception that the Christian church had become too internally
focused (maintaining their cultural privilege in society) . Its
defined as a church which directs its ministry focus outward toward
the context in which it was located and to the broader world
beyond.It has an ever changing role depending on the context it
finds itself in. An Outward Ministry
9. A Hybrid for Heresy The scientific rigour of the Royal
Society combined with the external focus of the Missional
Church.The Unit: The Marketing Industrys Thinking and Practice
Institute
10. A New Leadership
11. A moment where we stop being rowdytroublemakers and start
being a unionof heretics.A mutually supportive pact acrossclients,
agencies and researchers.
12. A Set Purpose
13. In pursuit of marketing best practice,bridging academia and
action.
19. Download the full source essay, along with somemuch better
ones, as part of the IPA ExcellenceDiplomas 2012 Campaign
supplement.http://www.ipa.co.uk/document/excellence-diploma-campaign-supplement-2012
@rossfarquhar