REG
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BRAND GUIDELINESMAY 2015 PARTNER VERSION
CONTENTS
Contents 2RID — BRAND GUIDELINES
1. A brand is more than a logo 3
2. Brand management 4
3. Brand specifications 5
3.1 FONTS 5
3.2COLOURS 6
4. Wordmarks 7
4.1WORDMARKS 7
5. Logo Blocks 9
5.1 OVERVIEW 9
5.2ADSANDSIGNAGELOGOBLOCK 10
6. Signage 13
6.1PULL-UPBANNERS 13
6.2ROADSIGNAGE 14
6.2ROADSIGNAGE–SURVEILLANCEUSAGE 15
6.3GATESIGNAGE 16
7. Press Advertisement 17
7.1 TEXTBASEDAD 17
7.2IMAGEBASEDAD 18
The Report Illegal Dumping brand is more than a name and a logo. Think of it as a communication with the public, our key stakeholders, staff and partners.
Bycarefullymanagingourbrand,wecreateenduringmessagesthatresonatewithclarityandpurpose.
OurBrandisexpressedthroughseveralvisualelements,includingourwordmark,colourpalette,imageryandtypography.
ConsistencyintheuseoftheseelementsgivesourbrandaconsistentlookthatresultsinastrongerrecognitionandunderstandingoftheReportIllegalDumpingprogram.
1. A BRAND IS MORE THAN A LOGO
1. A brand is more than a logo 3RID — BRAND GUIDELINES
REG
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BRAND MANAGEMENT
AnyartworkproducedmustbeapprovedbytheEPA.
PleaseforwardaPDFofyourartworkforapprovalpriortopublication.
Contact:NSWEPAReportIllegalDumping
Phone: 0299955000Email: [email protected]
POBoxA290SydneySouthNSW1232
COPYRIGHT
TheRIDbrandisownedbytheEPA.
AsuseofEPA-ownedtrademarks,logos,crests,wordmarksandbrandsoftenimpliesendorsement,thesecannotbeusedwithouttheexpresspermissionoftheorganisation.
Torequestpermission,pleasecontact:NSWEPA,ReportIllegalDumping
Phone:0299955000
2. BRAND MANAGEMENT
2. Brand Management 4RID — BRAND GUIDELINES
3. BRAND SPECIFICATIONS
3.1 Fonts
3.1 Brand Specifications 5RID — BRAND GUIDELINES
Achoiceoftwofontfamiliesareavailable.
INTERSTATE FONT FAMILY Usageexample:
• signage
• printedmarketingmaterial
ARIAL FONT FAMILY (When Interstate is not available)
Usageexample:
• onlinecommunications
Light / Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz@$%&*1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890
Regular / Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890
Bold / Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890
Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890
Regular / Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890
Bold / Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890
Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890
AaBbCc@&1 AaBbCc@&1
Pantone186
CMYK0/100/100/0
RGB227/6/19
WEB#e30613
Black
CMYK0/0/0/100
RGB0/0/0
WEB#000000
3. BRAND SPECIFICATIONS
3.2 Colours
3.2 Brand Specifications 6RID — BRAND GUIDELINES
WORDMARK COLOURS BACKGROUND COLOUR
Pantone109
CMYK0/15/100/0
RGB255/213/0
WEB#ffd500
4. WORDMARKS
4.1 Wordmarks
4.1 Wordmarks 7RID — BRAND GUIDELINES
FULL COLOUR
MONOTONE
TheReportIllegalDumpingwordmarkisusedincorporatecommunications,inconjunctionwiththecresteg.letterheads.
TheRIDwordmarkisusedinadvertising,signage&displayapplicationsinconjunctionwiththemessageeg.Roll-upbanners,pressadsandbillboards.
Monotoneversionsareavailableforinstanceswherereproductionisrestrictedsuchasfacsimilesoronecolourprinting.
REG
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AL
ILLEGAL DUM
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REPORT ILLEGAL DUMPING WORDMARK
RID WORDMARK
4. WORDMARKS
4.1 Wordmarks
4.1 Wordmarks 8RID — BRAND GUIDELINES
CLEAR SPACE
Clearspaceistheminimumamountof“breathingroom”maintainedaroundtheWordmark.
Itshouldbekeptfreeofgraphics,textandothermarks.Clearspacealsodefinestheminimumdistancefromthewordmarktotheedgeofaprintedpiece.
Alwaysmaintainthisclearspaceareatomaximisetheimpactoftheidentity.
Clear space = width of vertical column Clear space = width of ‘R’
CLEARSPACE
CL
EA
RS
PA
CE
CLEARSPACE
CLEARSPACEC
LE
AR
SP
AC
E
CL
EA
RS
PA
CE
Theselogoblockshavebeendesignedtoensurebrandintegrity.It’simportanttheAdsandSignagelogoblockisusedandnottheindividualwordmarkstoconstructadvertisingorsignage.
TheminimumheightfortheuseoftheEPAlogoonpressadvertisingis21mm.
AlldesignsrequiretheapprovaloftheEPApriortousage(seepage3).
5. LOGO BLOCKS
5.1 Overview
5.1 Logo Blocks 9RID — BRAND GUIDELINES
STANDALONE
PRINT ADS AND SIGNAGE
ONLINE BANNER
5. LOGO BLOCKS
5.2 Ads and Signage logo block
5.2 Logo Blocks 10RID — BRAND GUIDELINES
Theadsandsignagelogoblockisthedefaultlogoidentificationforalladvertising.
Eachlogoblockincludesawhiteborderforuseonvariouscolouredbackgrounds.
Logoblockcannotbe:
• Altered
• Changed
• Distortedorcropped
ApartnerlogocanbeaddedtotherighthandsideoppositetheEPAlogo.ItmustbethesameheightastheEPAlogo.
TheminimumheightfortheuseoftheEPAlogois21mm.
IfpreferredapartnernamecanbeaddedinplaceofalogoontherighthandsideusingInterstateboldfont–partnernamecanbenohigherthanEPAlogo.
Thiswhitespaceisanimportantpartofthelogoblockandshouldnotberemoved.
Partnerlogoorname
5. LOGO BLOCKS
5.2.1 Ads and Signage logo block – usage rules
5.2.1 Logo Blocks 11RID — BRAND GUIDELINES
INCORRECT USE OF LOGO
• Donotalterlogoblock
• Donotdistortlogoblock
• Donotaddotherlogostologoblock
• Donotreplaceelementsinthelogoblock
• Donotcroplogoblock
Donotdistortlogoblock
Donotcroporalterlogoblock.TheminimumheightfortheuseoftheEPAlogois21mm.
Partnerlogoorname
5. LOGO BLOCKS
5.2.2 Ads and Signage logo block — usage examples
5.2.2 Logo Blocks 12RID — BRAND GUIDELINES
Display Signage
Withpartnerlogo
WithQRcode
Advertising
Replacecopywithlocalisedkeymessages.Itisrecommendedtominimisecopy.
2187-04_BACC_RID_Roll-Up Banner_3D_OL_PP.indd 1 29/05/2014 3:17 pm
• FINES OF UP TO $X00,000 OR X YEARS JAIL
• OVER X00,000 TONNES DUMPED ILLEGALLY
FINES OF UP TO $X00,000
FINES OF UP TO $X00,000
The Environment Protection Authority and your local council have joined forces to tackle the problem of illegal dumping.
TheRegionalIllegalDumpingSquadarenowinyourarea.Theyarespecialistinvestigatorswhosesolepurposeisto:
Investigateandfindillegaldumpersandillegallandfill
Takeactionagainstoffenders.
Let’sallworktogetRIDofillegaldumpers.Formoreinformationcall131555.
Partnerlogoorname
OF ILLEGAL DUMPINGLET’S GET
INK
RE
DIB
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218
7-10
The Environment Protection Authority and your local council have joined forces to tackle the problem of illegal dumping.
The Regional Illegal Dumping Squad are now in your area. They are specialist investigators whose sole purpose is to:
Investigate and fi nd illegal dumpers and illegal landfi ll
Take action against offenders.
Let’s all work to get RID of illegal dumpers. For more information call 131 555. A NSW Environment Protection Authority and Council joint initiative
Partnerlogo
Partnerlogoorname
OF ILLEGAL DUMPINGLET’S GET
INK
RE
DIB
LE
218
7-10
The Environment Protection Authority and your local council have joined forces to tackle the problem of illegal dumping.
The Regional Illegal Dumping Squad are now in your area. They are specialist investigators whose sole purpose is to:
Investigate and fi nd illegal dumpers and illegal landfi ll
Take action against offenders.
Let’s all work to get RID of illegal dumpers. For more information call 131 555. A NSW Environment Protection Authority and Council joint initiative
OF ILLEGAL DUMPINGLET’S GET
INK
RE
DIB
LE
218
7-10
The Environment Protection Authority and your local council have joined forces to tackle the problem of illegal dumping.
The Regional Illegal Dumping Squad are now in your area. They are specialist investigators whose sole purpose is to:
Investigate and fi nd illegal dumpers and illegal landfi ll
Take action against offenders.
Let’s all work to get RID of illegal dumpers. For more information call 131 555. A NSW Environment Protection Authority and Council joint initiative
Partnerlogoorname
Partnerlogoorname
Partnerlogoorname
6. SIGNAGE
6.1 Pull-up banners
6.1 Signage 13RID — BRAND GUIDELINES
2187-04_BACC_RID_Roll-Up Banner_3D_OL_PP.indd 1 29/05/2014 3:17 pm 2187-04_BACC_RID_Roll-Up Banner_3D_OL_PP.indd 1 29/05/2014 3:17 pm
• FINES OF UP TO $X00,000 OR X YEARS JAIL
• OVER X00,000 TONNES DUMPED ILLEGALLY
2187-04_BACC_RID_Roll-Up Banner_3D_OL_PP.indd 1 12/05/2014 8:49 am
• FINES OF UP TO $X00,000 OR X YEARS JAIL
• OVER X00,000 TONNES DUMPED ILLEGALLY
Partnerlogoorname
Partnerlogoorname
Partnerlogoorname
FINEDSuburb, date
FINEDSuburb, date
FINEDSuburb, dateFINED
Suburb, date
Replacecopywithlocalisedkeymessages.Itisrecommendedtominimisecopy.
Addphotosshowing
localexamplesofillegal
dumpingwherethe
offenderhasbeenfined.
Ensurephotoscontain
noinformationthat
mightidentifyindividual
oranexactlocation.
6. SIGNAGE
6.2 Road signage
6.2 Signage 14RID — BRAND GUIDELINES
REG
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RID Sign Photo layout Photo layout
• Tobeprintedonreflectivematerial.
• Preferredsize:1200mmWidex1200mmHigh
• Minimumsize:900mmWidex900mmHigh
Partnerlogoorname
REG
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FINED UP TO $X00,000
FINED UP TO $X00,000
FINEDSuburb, date FINED
Suburb, date
FINEDSuburb, date
Addphotos
showinglocal
examplesofillegal
dumpingwhere
theoffenderhas
beenfined.Ensure
photoscontainno
informationthat
mightidentify
individualoran
exactlocation.
Updatetexttoshowmaximumlocalfineissued. R
EGIO
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Partnerlogoorname
Partnerlogoorname
6. SIGNAGE
6.2 Road signage – surveillance usage
6.2 Signage 15RID — BRAND GUIDELINES
• Tobeprintedonreflectivematerial.
• Preferredsize:1200mmWidex1200mmHigh
• Minimumsize:900mmWidex900mmHigh
AREA UNDER SURVEILLANCE
AREA UNDER SURVEILLANCE
WARNING WARNING24HR
Partnerlogoorname
Partnerlogoorname
Partnerlogoorname
6. SIGNAGE
6.3 Gate signage
6.3 Signage 16RID — BRAND GUIDELINES
Size:1200mmWidex470mmHigh
Partnerlogoorname
LOCKED TO DUMPINGSTOP
7. PRESS ADVERTISEMENT
7. Press Advertisement 17RID — BRAND GUIDELINES
ANATOMY OF A TYPICAL PRESS ADVERTISEMENT
Headlineandkeymessage
Font: Interstate Black
RIDWordmark
Whitemargin
EPASecondarylogoThe minimum height for the use of the EPA logo is 21mm
Whitemargin
Keygraphicarea
approximately
2/3ofthedepth
ofthepage
The Environment Protection Authority and your local council have joined forces to tackle the problem of illegal dumping.
TheRegionalIllegalDumpingSquadarenowinyourarea.Theyarespecialistinvestigatorswhosesolepurposeisto:
Investigateandfindillegaldumpersandillegallandfill
Takeactionagainstoffenders.
Let’sallworktogetRIDofillegaldumpers.Formoreinformationcall131555.
Whitespace
Replacecopywithlocalisedkeymessages–recommendedtominimisecopy
Calltoaction
Ads and signage logo block
Partnerlogoorname
7.1 Text based ad
7. PRESS ADVERTISEMENT
7. Press Advertisement 18RID — BRAND GUIDELINES
Wordmarkandkeymessage
Font: Interstate Black
Wordmark
KeymessageFont: Interstate Black
Updatetexttoshowmaximumlocalfineissued.
Addphotosshowing
localexamplesof
illegaldumpingwhere
theoffenderhasbeen
fined.Ensurephotos
containnoinformation
thatmightidentify
individualoranexact
location.
EPASecondarylogoThe minimum height for the use of the EPA logo is 21mm
Calltoaction
Print ads and signage logo block
REG
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A
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FINED UP TO $XX,000
Partnerlogoorname
FINEDSuburb, date
FINEDSuburb, date
FINEDSuburb, dateFINED
Suburb, date
REG
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FINED UP TO $XX,000
Partnerlogoorname
FINEDSuburb, date
FINEDSuburb, date
FINEDSuburb, date
7.2 Image based ad
Updatetexttoshowmaximumlocalfineissued.
NSW EPA Illegal Dumping Coordinator
Phone: 9995 5000 Email: [email protected]
PO Box A290 Sydney South NSW 1232
EPA2015/0xxx
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