Brand Presentation January 11th 2016
“I devised the name myself. The letter
‘K’ had been a favourite with me – it
seems a strong incisive sort of letter. It
became a question of trying out a
great number of combinations of
letters that made words starting and
ending in K. The word Kodak is the
result.” George
Eastman
1880 Founded
1885 Introduces Photo Film
1888 Kodak is registered along with You press the button we do the
rest
1900 Introduction of the $1 camera – the brownie
1907 5,000 employees and a global reach
1927 20,000 employees
1950 Colorama Display Grand Central Station
1962 $1billion revenue & 75,000 worldwide employees
1965 Super 8
1973 Home movies (with sound)
1975 Kodak invents the worlds first digital camera
1981 $10b revenue
1988 145,300 employees world wide
1996 Worth $31billion and 5th most valuable brand in the world
2011 Files for Chapter 11
The Rise & Fall of Kodak
LED TVs
Mexico and Latam
Remanufactured
Ink Cartridges
US, Canada
and Mexico
Printer and Inks
Global
Video Monitors
Global
Batteries, Chargers
and Flashlights
Global
Kodak Lens
Global
LED Lights
Global
Blank Optical Storage Discs
Global
Kodak Papers
Global
Mobile Phones
and Accessories
Global
3D Printers
Global
Cameras
and Lenses
Global
Retail Photo Kiosks
hFilm, Document
Scanners
Global
Inkjet and
Document Papers
Global
Binoculars and
Accessories
Global
Earbuds and Headphones
Global
Super 8 slide picture
Superb 8 fans…..
· “An Incredible Gift” – Quentin Tarantino
· “A Dream Come True” – JJ Abrams
· “Unbelievably Exciting” – Christopher Nolan
· “For me, 8mm was the beginning of everything” – Steven Spielberg
• “The news that Kodak is bringing back Super 8 came as a great delight
– it fortifies the future of film being made available to all” – Robert
Richardson
“One sets up an ideal and considers
those things which he makes only as
steps toward the ideal.”
George
Eastman
QUESTIONS?