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BrainFit StudioBusiness
1
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Todays objective:
Provide details ofhow a BrainFit
Studio operates2
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3 items on agenda:
How the BrainFitBusiness works
Competitors
The BrainFit Studiobusiness
3
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Done in 3 parts:
How the BrainFitBusiness works
Competitors
The BrainFit Studiobusiness
4
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How the business works
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How the business works
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Parents Motivation for
Brain Fitness
1. If children have Learning Disabilities(LD) has been recognized as having anegative impact on learning
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Parents Motivation for
Brain Fitness
Parents believe (real or perceived):
2. Deficiency or failings in the schoolsystem
8
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Parents Motivation for
Brain Fitness
3. Children not being ADEQUATELY
CHALLENGEDin school (in many casesdue to class size)
Source:Pin Koon Eng
Home Tutor Agency, Singapore
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Parents Motivation for
Brain Fitness
4. Children under-performing in school:! Have fallen behind in class! Have been sick! Busy with extra curricular activities (83% of children 6 years-17
years participate in at least one activity)
! Lack motivation or are unchallenged with school work! Gifted children are unchallenged and as such are bored
with school work
Source:
Urban Institute &
Pin Koon Eng
10
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Parents Motivation for
Brain Fitness
5. Parents ASPIREfor their childrento do better
Parents say extra study (via tutoring) givestheir children confidence and helps themsecure top grades and top colleges
Source:
Jessica Shepherd, The Guardian 22 April, 2013
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Parents Motivation for
Brain Fitness
Make the child a better learner byhaving them learn how to:
! Focus longer! Think faster! Remember more! Become more motivated
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Brain Fitness can
results in:
My Child the
SMART ScholarSMART Artist
SMART AthleteThe WISH of ALL Parents
13
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How the business works
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CognitiveMAP
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How the business works
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1 of 4 SMART Programs
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How the business works
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Frequency =Fitness
Upon completion of one Fitnessprogram, the child begins the NEXT
recommended program.Upon completion of all
recommended fitness programs, an
updated CognitiveMAP isgenerated and new
recommendations are made!20
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How the business works
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Parents are likely to recommend
to others when they have seendirect benefit to their child
22
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3 items on agenda:
How the BrainFitBusiness works
Competitors
The BrainFit Studiobusiness
23
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Others in the field
Local and Regional centers or chainsfocused primarily on LearningDisabilities
Couple of US based chains focusedalso primarily on Learning Disabilities
Other educational chains24
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3 items on agenda:
How the BrainFitBusiness works
Competitors
The BrainFit Studiobusiness
25
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BrainFit Studio Facility
1,500 sq. ft.-1,800 sq. ft. facility Convenient for customers Multiple rooms for conducting different
programs
Open 6 days/week28
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Target Customers
Middle income parents with aspirations
Children between the ages of 4-18years old
Future programs being developed for children under 4 yearsand senior citizens
30
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Begin with
CognitiveMAP
COGNITIVEMAP: This valuable tool isthe 1ststep before any programrecommendations can be made
Parents pay for this assessment as timeand materials are required to conduct
this evaluation
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Program
Recommendations
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BrainFit approach
Programs are offered In a group setting ofapproximately 1 trainer to 4-6 students
Our approach and techniques have beenoptimized to deliver the intended experience
and achieve results.
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4-SMART Programs
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Thumbs Up
World renowned Neuro scientists,organizations and universities in both the
United States and the United Kingdom mentor
and support BrainFit Studio activities andprograms.
Some programs from these leadingorganizations are incorporated in BrainFit
training
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4-SMART Programs
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4-SMART Programs
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4-SMART Programs
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Dr. Steven L. Miller
Says!
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BrainFit Studio Team
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Team of 7
1 Manager 1. Customer Service/Front desk 2 Full time Brain Fitness trainers 3 Part-time Brain Fitness trainersBrain Fitness trainers: background in teaching
or social sciences is the most helpful. BrainFitcomprehensive training will teach how to
implement the SMART Programs
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Program Materials
All program materials for the CognitiveMap or theSMART Programs are required to be purchased fromGFM
SMART Focus and SMART Listening require the use ofa 3rdparty software for students to use in the BrainFitStudio as well as practice at home. The payment ofthis monthly subscription per student is also done viaGFM
All program-oriented supplies are required to bepurchased from GFM or approved supplier in thecountry
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I iti l I t t
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Initial Investment
BrainFit Studio70(2 8"9 -6$#( :%#3 -6$#(
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Revenue Sources
CognitiveMAP (Suggested $275-$400) Each program is offered in durations of 3-months or 5-months.
Parents pay monthly (Suggested monthly $450-$550)
Target number of students per month is 150-300
Suggested prices above are based on current pricing in other
countries. Costs, especially labor rates in a country greatlyimpact the price being charged to the customer
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Major Operating Costs
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Business Benefits
Proven, tested science based programs Large market-parents aspiring for the very best Group training = higher margins
Easy to recruit and train staff Many opportunities for repeat and referral
customers
Simple, 6-day/week business
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Your advantage: 2x
BrainFit Group and Global Franchise Masterscombination gives you a powerful advantage:
BrainFit provides:Powerful Brain Fitness system
GFM provides:World-class franchise training, support,coaching & mentoring to create FRANCHISE
SYSTEM SUCCESS
Master Licensee advantage:
Not: 1 + 1 = 2
BrainFit + GFM = 2x
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Franchise Benefits
Superb 10-day comprehensive training Results oriented marketingfocused on
driving customers
Amazing SMART TechnologyPortal (Seenext slide for more)
World-class supportfocused on yoursuccess
55
SMART T h l
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SMART Technology
Portal
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Key Business Drivers
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Key Success Factors
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Questions on thebusiness???
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Next Steps in the
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Next Steps in the
Process
Next Step: Understanding the MASTER LICENSE/AREA DEVELOPER BUSINESS
Visit GFM/BrainFit Headquarters for personalmeeting & presentation
Request for Consideration with commitmentdeposit
Approval from Global franchise team Sign Agreements
Timeline steps 1-5: 30-45 days
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For continued discussions to be part ofBrainFit
Mr. Harish BablaManaging Director
Global Franchise Masters Private
Limited
E-Mail:
Harish GlobalFranchiseMasters.com
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SMART & FUN approach
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