Go where they go. Follow their minds.
BrainActive Research
Who are we?
Who are we
Using a blend of best quality resources, highly skilled
talents and state of the art technology, BrainActive
is looking to bring businesses and consumers together in
the Central and Eastern Europe by providing deeper and
clearer understandings of local communities at all levels.
Our mission is to be the steady shoulder for all local
and global market research players, whenever comes
about unlocking the minds of this very challenged and,
at the same time, unique part of the world –
Central and Eastern Europe.
We have the right tools, the skills and the experience
in making this a reality for our partners.
BrainActiveis the online market research expert in
the emerging area of
Central and Eastern Europe.
Who are we
Our large coverage extends over the vast
majority of the Eastern markets, including
Russia, Turkey, Poland, Romania, Bulgaria,
Ukraine and many others.
We have grown into a one-stop shop facility
for all global market research consumers
interested in the CEE, who benefit from the
advantages of online methodology over
traditional ones.
From online survey programming and hosting until
data delivery in the formats you need,
BrainActive covers it all.
We deliver high quality, motivated online CEE
samples to fully support and implement all your
global research needs.
The deep knowledge of each Eastern market we cover
backed up by our managing team’s extended expertise in
online market research enables us to have a strong sense
of accuracy in determining incidences, finding our hard-
to-get targets, providing national representative structures
and suggesting caveats or feasible approaches fit to all
countries in our portfolio.
For our clients that counts as a risk-free way of collecting
information in the CEE area, since it saves both time and
money resources.
At BrainActive every second matters. This is why we
take pride in using one of the most efficient communication
systems in the industry, the Unique Point of Contact
(UPOC).
Forget about contacting five people, located in five
different countries and generate an unlimited email
exchange process in approximate English, which often
makes the whole thing lot complicated than it should be.
Use your time wisely. Get faster, more reliable and
trustful data together with lower risks, lower costs and
fewer headaches.
And focus on the things that matters most to you.
Who are we
The time zone advantage is on your side.
The fact that we’re actually located in the
CEE gives you the opportunity to have at
least one thing off your daily “to-do” list.
We’re working during your off-business
hours and we’re producing out of Bucharest,
Romania.
That means lower costs for us and higher
cost-flexibility for you.
BrainActive Research
What we do
BrainActive Research
What we do
BrainActive Research
Who we areWhat we do
BrainActive is your reliable shoulder whenever running
research in the Central and Eastern Europe. Our highly
skilled staff is ready to assist you in any step of the way
from the advice given on questionnaire design and right
until the data delivery.
We specialize in online market research with a strong
focus on data collection, providing our clients with
dedicated services that cover the entire process.
BrainActive uses own state of the art facility to run
online surveys in the CEE countries, managing all from
one single place.
We provide our clients with dedicated
services covering the entire data collection
process, from questionnaire design and up
to delivering the final reports.
Who’s in charge of what:
Research design
(objectives, defining the gap to fill,
questionnaire design, etc.)
Analysis
(create complex tables using the raw data,
prepare PPT presentation forms for the
end client, etc.)
Client
BrainActive
Client
What we do
Online data collection� create online links
� extract samples
� set quotas
� deploy sample
� deliver raw data
Since it’s the perfect one-stop shop
approach, your main benefit will be that this
system works for you rather than against
you.
BrainActive will always have one dedicated
person per each project that will set up a live
24/7 communication channel and attend your
needs in real time.
What we do
Our staff’s vast experience extends over the
following types of research:
� Ad hoc
� Creative pre and post testing
� New product and concept testing
� Tracking
� Conjoint
� Diaries
� In-home usage testsHere is a brief summary of our services:
� Online data collection
� Scripting and hosting
� Sharpening the research tools
� Translation and coding
� Data delivery
Learn more at [email protected].
BrainActive Research
Who are our clients
Who are our clients?
* PR agencies
* Market Research companies
* Advertising & Media agencies
* Blue-chip companies
* Internet companies
* Other end clients
Our clients
Are you one of them?
Let us know at [email protected] how we can
partner with you.
The industries we have proudly served so far:
� Telecom
� Civil Construction
� Information Technology - IT
� Banking & Finance
� Media
� Pharmaceutical
� Food & Beverages
� Consumer Electronic Goods & Home Appliances
� Apparel
� Automotive
� Real-estate
� Tourism & Leisure
� Educational
� Environment
� Sports
� Transportation
� Health & Wellness
Our clients
BrainActive Research
Online Panels
Consumers Panels: facts & trends
The duplicate-
free policy
The BAPP quality
evaluation process
Panel recruitment
Panel and sample quality
management
A short summary of this section:
Specialty Panels: facts & trends
Online panels
Consumers
panels
Fully covering the CEE area
BrainActive is the online market research expert across
the Central and Eastern European countries.
Our extensive network of online panels currently cover all
the booming markets of the area: Russia, Ukraine, Turkey,
Poland, Czech Republic and Hungary – all members of the
select club of top 22 emerging economies worldwide,
nominated as such by Morgan Stanley Capital
International.
Besides the 6 big markets, BrainActive also covers the
smaller yet very economically active markets of Greece,
Romania, Bulgaria, Slovakia, Croatia, Slovenia and the 3
Baltic countries: Estonia, Latvia and Lithuania.
Ask for our latest Consumer Panel Book at
[email protected] which includes:
� most recent panel sizes available
� national representative structures, Census
or Internet
� caveats and suggestions on what is
feasible and what is less feasible in each
market
� Austria: 189,229
� Bulgaria: 22,943
� Croatia: 9,572
� Czech Republic: 66,291
� Estonia: 18,302
� Greece: 49,714
� Hungary: 106,631
� Latvia: 16,711
� Lithuania: 14,751
� Poland: 272,831
� Romania: 73,433
� Russia: 458,035
� Slovakia: 2,000
� Slovenia: 29,170
� Turkey: 209,381
� Ukraine: 43,430
Online panels
Ask for our latest Consumer Panel Book at
Consumers
panels
BrainActive’s goal is to put Central and Eastern Europe area on
the online market research map and always ensure representative
samples for its clients – either Census, online rep or other.
Here below some of our latest figures (updated August 2009):
Online panels
Probably wonder how representative these panels are? No need for
that – take a look at these facts – in summary:
• 817.2% is the average growth rate percentage from 2000 to
2008 in terms of Internet users across CEE countries that
BrainActive covers (source: InternetWorldStats.com)
• broadband users expand at an impressive pace: 75% increase
in average only in 2008 show the official statistics (source:
ITU).
• Russia, Turkey, Poland and Romania are all in the top 10
countries in Europe in terms of Internet users. All 4 account
for approximately 25% of all European Internet users.
Want to check out and compare the different representative
structures across CEE countries, either Census representative or
Online Representative?
Our latest Consumer Panel Book is always available at
You can easily see that achieving representative
sample across the CEE is not a "no way!" thing
anymore.
Although there may be same regular skews toward
big cities and younger population found in the other
emerging markets worldwide (Argentina, Mexico,
Brazil, India, China), however, the large online
populations makes it perfectly feasible to run
representative offline (Census) sample structures
based on online panel.
Plus, with the current increase, it's just a matter of
time until these caveats will be removed.
Consumers
panels
Online panels
Consumers
panels
Flagged sub-targets
Size of the panels would mean nothing if it was a simple bulk
resource, a pure number of general population. Today's needs go lot
farther than that and we have the tools to address them.
BrainActive offers a full array of highly demanded sub-targets,
ready to match your specific needs. Amongst our offerings, but not
limited to:
� Basic demographics: age, gender, region (both province and city), income, household size, education, occupation,
children in household, primary grocery shopper and marital status.
� Internet usage: years of using Internet, type of Internet connection, connection frequency, connection durations,
connection place, online shopping habits
� Automotive related: car owners, brand and model, purchase intention
� Finance: credit card ownership, brand of the credit/debit cards owned
� Electronic equipment owned: PC, Mac, laptop, cell phone, printer, PDA, DVD, video games, Cable/Satellite TV,
Digital Camera etc.
Need more info? Let us know at [email protected].
� Mothers of children: differentiated by child's age
� Teens: age, gender
� Health professionals: doctors, nurses, vets, pharmacists
� Small Business Owners: job title, company size (in terms of # of employees), company annual turnover
� IT professionals: job title, company size (in terms of # of employees), decision making/influencing area
� Business Decision Makers: job title, company size (in terms of # of employees), company annual turnover, decision making/influencing area
Online panels
Specialty
panels
Specialty panels
More and more, the demand for specialty targets has taken a great
development over the past few years in the market research
industry. Both clients and researchers together tend to increase
focus on interviewing the target which is most likely to be
interested in buying a certain product or service, rather than going
to a general population sample for that.
BrainActive follows the trend and responds to these newly created
needs through its highly focused specialized panels. For Poland,
Russia, Hungary, Czech Republic and Turkey we can currently
provide:
Need more info? Let us know at [email protected].
Online panels
Panel
recruitment
All recruits are required to double opt-in
before becoming panelists; at registration, a
user’s email must be both valid and unique.
However, besides double opt-in panels
BrainActive tries to collect data as much as
possible from resources recruited through
“by invitation only” methodology, which is a
4 times opt-in methodology.
Panel recruitment
BrainActive collects data only from panelists that are
recruited in full compliance with the international
standards of quality, as specified by EFAMRO and
recommended by ESOMAR.
Our panel network is continuously recruited through
various channels:
� banners
� referrals
� pay per click
� natural search optimization
� affiliate marketing
� online PR.
This way we make sure that every Internet user out there
has equal chances to become a panelist and take our
surveys.
Online panels
Panel
recruitment
Panels used for market research only
The panel communities BrainActive uses are
accessed solely for the purposes of market
research. Under no circumstances we either
share panelist data with external organizations
or serve any form of advertising or direct
marketing to the panelists.
The mandatory quality checks
Panelists part of the BrainActive Partnership Program
are only added to the panels if they meet the
following 10 quality checks:
1. Automatic online de-duplication with existing panel
2. Email validity checking at time of recruitment
3. Zip code and town list validations at recruitment
4. Street address checking
5. Logical checking between answers (real time and also in the
cleaning stage prior to upload in database)
6. Name, surname and gender checking (real time and during cleaning
process)
7. A dedicated cleaning application allows detailed cleaning of the
recruitment data before it is uploaded to the Panels database.
8. Real time screen outs: emails from black list (competitors, clients
etc)
9. Screening by age, sector of activity (market research and related
sectors)
10. Double-opt in or “by invitation only” in process with email
confirmation ensure the email is valid and belongs to the person
who joined the panel
Online panels
Panel and sample
quality management
Besides rewards for surveys, panelists also benefit
from:
� Monthly emailed newsletters containing survey
results, panel news, winner details, panelist
contributions, etc.
� A custom-built website allowing panelists to
update their contact information, learn more about
the panel, find out about results of some studies
they participated to, read our newsletters and
complete profiling surveys.
� Access to technical support via email
Rewarding panelists
BrainActive offers a blend of methods to reward the
panelists, however the most often met one is a point
system.
The primary factor influencing incentive values for each
project is the length of survey, which is generally
converted into a number of points of financial value.
The points based incentive system enables members to use
their points to exchange for vouchers and gifts from our
reward partner network which is clearly highlighted to all
members.
The panelists we use are offered incentives on all our
surveys and for some they get the chance to win in prize
draws.
Online panels
Frequency of contact
The BrainActive default rule states that we can send a maximum of
one invitation every 3 days to the same panelist, with a maximum of
10 invitations per month.
Additional panel usage rules can be easily applied to serve any client
request: panelists can be eliminated from same category surveys for
any length of time (7 days, 3 months, etc).
Participation frequency
Our basic rule meant to ensure a high quality level for all data
collected states that one panelist can complete up to 3 studies per
month, plus one tracker. However, for periods of consistent demand
we may allow for up to 5 surveys per month.
Please note that figures above don’t take into account the
participation to regular profiling questionnaire and Omnibus-type of
surveys.
Panel and sample
quality management
History
BrainActive uses own platform to keep track
on several essential elements which reflect
each panelist’s participation history:
� Invitations sent
� Invitations open
� Links clicked
� Screened-outs
� Quota fulls
� Drop outs
� Survey completion rate
� Survey topic
� Incidence registered in field for a specific target
� Incentive provided to respondents
BrainActive Partnership
Program – BAPP
BrainActive Partnership Program – BAPP
BAPP is a thorough quality evaluation process done on a
continuous basis and aimed at fulfilling two needs:
1. Making sure that the current partners perform within the set
standards of quality, as defined by BrainActive’s Quality
Management team
• This is done continuously by collecting feedback from
both BrainActive’s Project Managers and all staff that
liaises with panel providers and the providers
themselves.
• The evaluation report of current members is issued 4
times a year and determines the preferred hierarchy of
panel suppliers in each country we operate.
2. Approaching and testing new panel providers to be able to
join BAPP.
If you need more details on this topic, don’t hesitate to let us
know at [email protected].
Online panels
The rigorous system of quality checks the
following 10 basic quality-wise elements,
although is not limited to them and can be
adjusted case by case:
� Panel size
� Panel management policy
� Panel recruitment methods
� Standards of quality met
� Project launching time
� Available demographics
� Available pre-identified targets
� Client support
� Costing policy
� Reliability
The duplicate-free
policy
The duplicate-free policy
Although it is generally unknown whether multi-panel membership
is actually a problem, the market research industry must protect
Against having the same person answering more than once in same
survey.
At BrainActive we strongly believe that the most important step in
preventing this is to discourage professional survey takers from
joining the panel in the first place. And that is something that can
become possible by using the right panel management procedures.
For example, limiting the possibility to receive survey invitations is
one basic thing to do. It’s obvious that a professional survey taker
would be way more interested in joining a panel that
has no limit on the possible number of participations.
Online panels
All in all, BrainActive has taken the
necessary steps to ensure de-duplicating
process whenever using more than one
panel source.
We are using a state of the art tool called
PanelShield, a tool that is capable to perform
digital fingerprinting to flag multi-panel
membership and can detect different type of
Fraudulent panelists such as speeders or
straight-liners.
BrainActive Research
Why Online Research
Or … why we do things the way we do
"Why Online Market
research?"
"How can it make things
work better for me?"
"Is it really that safe?"
BrainActive strongly believes that Internet approach has
the strongest set of advantages of all data collection
methods, going from faster fieldwork to reaching (almost)
impossible targets.
10 reasons why online is better (click on each
one to find out more):
1. Faster
2. More cost effective
3. Global reach within minutes
4. Unique Point of Contact
5. Non-intrusive
6. Impressive internet growth generate representative
samples
7. Multimedia possibilities
8. Hard to reach targets become accessible
9. Flexibility
10. Real time reporting
Why online research
Translation? The new trio that is already
making research more challenging than
it ever was:
1. Quicker
2. Cheaper
3. Better
BrainActive Research
Focus on fine quality
Focus on quality
For us, the concept of Quality means much more than a rigid set of
procedures well put in place, stating what is the correct action to
implement in the each different stage of the market research
process.
BrainActive sees quality as a perpetual flow of actions, applied
from the earliest “understanding objectives” stage and up to the
final report delivery, aiming at providing our clients with the best
support to take the correct business decisions.
Since in our view there are several subsequent parts that build a
successful online market research process, we have named ours
“The 6 gates to quality”.
Need to learn more? Drop us an email at
BrainActive acts in full compliance with all the international
quality requirements governing online market research these days,
as defined by ESOMAR and CASRO.
Focus on fine quality
We believe that quality of service would be nothing
without a strong accent put on quality of
resources.
That is why BrainActive uses a carefully selected
network of online panels recruited through our
rigorous BrainActive Partnership Program.
Who to contact for more info?
For any questions on CEE countries, whether it’s
feasibility, national representative structures or incidences,
and also for quote requests let us know at:
This is a collective email address of the sales department -
we guarantee that your question will be answered
within 30 minutes from receipt during our regular
business schedule:
� Monday through Friday
� 9 am to 6 pm UK Time (up to 2 pm New York time).
Why Online Research
Thank you very much for your attention & interest.
We look forward to see how we can partner with you.
BrainActive ResearchGo where they go. Follow their minds.
28 Rucar, 012257 Bucharest, Romania
Tel: +40 743 555 032
Email: [email protected]
Web: www.brainactive-mr.com
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