BPA Audits A Closer look at the Numbers Source: June 2012
Statements
Slide 2
A Closer Look at the Numbers Jobson Optical Group fully
discloses all information used to certify the net circulations of
our publications All numbers are completely verifiable via each
publications own BPA statement Our readership is the most proven
and established in the industry. Our circulation is the most
efficient in the optical trade media landscape
Slide 3
20/20 Full Disclosure Unit Audit & Individual Audit
Purchased Names NONE Unspecified - NONE Net Circulation & Total
Qualified Circulation the SAME 49,509
Slide 4
Vision Monday Full Disclosure Purchased Names NONE Unspecified
- NONE Net Circulation & Total Qualified Circulation the SAME
20,021
Slide 5
EyeCare Business NET Circulation 37,039 (25% Less than 20/20)
Qualified Circulation by Issues- No Disclosure (BPA Chart #2) Type
of Practice Unspecified: 3,992 (BPA Chart #3a) Purchased Names
2,071 (BPA Chart #3b)
Slide 6
Purchased Names 7,614 (BPA Chart #3b) 2004: 2,436 purchased
names 2012: purchased names now 20.5% of total circulation Vision
Care Product News Minimal Disclosure on professions (BPA Chart #3a)
Actual NET Circulation 29,466 (40% Less than 20/20)
Slide 7
BPA Audited Circulation June 2012 Reports Source: Business
Publishers Audit June 2012, subject to BPA pending audits. BPA is a
third party auditor for trade publications
Slide 8
Outperforming the Competition EyeCare Business NET circulation
is 25% less than 20/20 Magazine Vision Care Product News NET
circulation is 40% less than 20/20 Magazine Our competitors audits
prove a lack of investment in their publications Competitors are
having a more difficult time getting existing readers to renew
their subscriptions: Direct request numbers have decreased each
year Competitors resort to buying lists to offset declining
requested circulation