Press Coverage Highlights
19 – 22 May 2011
Marina Bay Sands
BLUEPRINT, an event of the Asia Fashion Exchange, is a one-stop fashion trade gateway created to launch emerging Singapore and regional designers onto the international stage. BLUEPRINT 2011 has attracted more than twice the number of participating exhibitors compared to last year’s inaugural showing, with more than 100 of the best up-and-coming designers from Asia and around the globe, from cities such as Bangkok, Beijing, Hong Kong, India, Jakarta, London, Manila, New York, Paris, Singapore, Seoul and Tokyo. BLUEPRINT uniquely specializes in launching cruise collections and curates fresh and forward menswear, womenswearand accessories including jewellery, shoes and bags.
Visitors revelled from the last two days of BLUEPRINT, when the event transformed from a trade show into a consumer sales extravaganza called BLUEPRINT Emporium, which showcased exclusive seasonal and sample sales from some of the exhibitors. Other Emporium exhibitors assembled pop-up shops offering exclusive and limited-edition handmade apparel and accessories for men, women and children, as well as lifestyle designer items from around the world.
\\BLUEPRINT 2011
MEDIA ATTENDANCE
2
306 MEDIAFROM 163 LOCAL,REGIONAL ANDINTERNATIONALMEDIA OUTLETS
BROADCASTNHK TOKYO FASHION EXPRESSCHANNEL NEWS ASIABS FUJI TVTOP FASHION TVLITVCHANNEL U
FASHION TRADE
WGSNWWD
REGIONAL FASHION TITLESSURFACE ASIANYLON INDONESIAHARPER’S BAZAAR INDONESIAHER WORLD INDONESIAALLURE KOREAELLE KOREAW KOREA
INTERNATIONAL FASHION WEBSITESVOGUE.CO.UKVOGUE.ITREFINERY29.COMFASHIONMAGAZINE.IT
TOP INTERNATIONAL
FASHION BLOGGERS
LIBERTY LONDON GIRLSTYLE BUBBLE
STYLE SALVAGESTREET PEEPERA SHADED VIEW
OF FASHION
3
Newspaper \\ Business Times 4 March
4
Newspaper
\\ The Straits Times Urban 20 May
5
Newspaper
\\ Straits Times Life! 12 March 2011
6
Newspaper \\ Lianhe Zaobao 27 May
7
Newspaper
\\ Business Times Weekend 28-29 May
8
Newspaper \\ The Edge 20 June 2011
9
Magazine \\ Elle Singapore May 2011
10
11
Magazine \\ Harper's Bazaar May 2011
12
13
Magazine \\ Surface Asia May 2011
14
Magazine \\ Her World May 2011
15
Magazine \\ Alexis June 2011
16
Magazine \\ August Man June 2011
17
Magazine \\ Elle Singapore June 2011
18
Magazine \\ Style Men June 2011
19
Magazine \\ I-S Magazine 15 April 2011
20
Magazine
\\ Singapore Women's Weekly June 2011
21
VOGUE
ITALIA
VOGUE.CO.UK
HARPER’S
BAZAAR UK
Internet \\ Fashion Websites
22
Internet \\ Fashion Blogs
“ It might sound a little condescending to
constantly be surprised at the fact that
Singapore seems to have a flourishing
fashion design scene but honestly the wee
wee size of the country does make you
marvel at its ability to produce a sizeable
number of designers presented at the
Blueprint tradeshow this year.”
- Susanna Lau
International Celebrity Blogger
Style Bubble
“Blueprint uniquely specialises
in launching cruise collections
and thankfully curates fresh and
forward menswear alongside
womenswear, jewellery and
accessories from emerging
designers destined for
international markets.”
- Steven Salter
International Top Blogger,
Style Salvage
www.blueprint.sg
BLUEPRINT 2011 would like to extend their sincere
thanks for the fantastic support provided by the
wonderful sponsors who helped make BLUEPRINT 2011,
the success it was.
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