The Good Luck of Right Now Book Campaign Ideas

Valerie M. Russo

Mathew Quick HUBCreate an automated stream of all mentions and Q’s feeds, tie it all in to one place that’s easy to find (use RebelMouse – link from Author site/blog)• Can be used to as one-stop-shop for live events

too – like movie-tie in

EMBRACE VIDEOLeverage @MatthewQuick21 Following:

• Create sneak peek/previews, behind-the-scenes Vine Videos • Launch Instagram & amplify• Empower fans to share photos, book reviews, videos

EMPOWER FANS• Create a Post-secret like Tumblr where readers/fans can post

anonymous letters to celebrities or share their own Good Luck Right Now Story

• Create companion Hashtag for Twitter/Instagram

(Great opportunity for High SEO/Social Shares, organic growth)

EMPOWER FANS UNLEASH THE KITTIES: There is nothing the Internetz likes

more than CATS.

• Launch a #MyAlice campaign and have users share their amazing pets

INVOLVE BOOK CLUBS

“Spin uses proprietary technology to offer what it says is "the best-combined audio, video, voice, image and touch quality that exists today”

• Launch a contest for Book Clubs offering Spin, Skype or Google Hangout Discussions with Matthew Quick.

• Offer Reading Group Guide as a Slideshare for Bloggers to share/embed

INVOLVE BOOK CLUBS

* 5-City Author Tour in LA, NY, Philadelphia, Washington, DC and New England

Identify Local Book Bloggers, Book Clubs & Invite them to a Meet & Greet with Q *

(Use Topsy, Twitter, Alltop & also search Matthew’s accounts for top Influencers)

BLOG COVERAGE

•Online Publicity Campaign Targeting Major National Sites, Entertainment Sites, and Book Blogs as well as Niche Outreach to Mental Health-Interest Blogs•Coordinated Blog Tour•Social Networking Campaign on Facebook and GoodReads

Exclusive Book Trailer Release on Major Site: i.e., HuffPo, Bookish, Daily Beast

Promote to Niche Bloggers:BeliefNet/BeyondBlue (Mental health)Sexual & Domestic Abuse SurvivorsGrief, Loss, Dementia, Cancer SupportPop Culture & Dating : Movies & Books, xoJane, Celebrity ObsessionsCat Lovers

Guest Post: Matthew QuickBuzzfeedThoughtCatalogDaily DotMediumQz

Tie it all together: Opportunities

• Add social sharing functions to author site: pages, elements – creates social proof and spurs engagement

• Add Blog tab to author site – link to author blog• Link to all/any new sites, streams, campaigns• Add book club info to contact page• Add Facebook Fan gate to FB page: Reward Fans for likes

Prominent social sharing buttons can increase social sharing by 700%.

FIN

Thank you!Valerie M. Russo

valruss@gmail.com

That’s it for now….