Meet The Team
ABOUT BODIES BY AMORIM
Bodies By Amorim is a professional gym that focuses on personal training and competition preparation.
Personal trainers who are passionate about helping others reach their fitness goalsWho They AreWho They HelpClients who want personal training to improve their fitness and healthWhat They WantTo become a larger and stronger presence in the community by connecting and engaging with audiences through social media
StrengthsSWOT analysis of Content
Relevant Content
Consistent Hash-Tags
Timed Posts
Tied content theme with current events
Travis supported usWeaknessesLengthy Posts
Embedding Video
Watermarked Video
Tagging relevant figures or Icons
Content theme posted multiple times a dayTrended on current events
Hash-tagged relevancies
Photos from clients and famous MMA fighter
Able to film clients and trainers
Use of unoriginal content can lead to copyright issues
Clients refused to be featured photos and videos
Personal content should be separated from business content
ThreatsOpportunities
The Plan of Action
The relevancy of Themes
- Our client is @BodiesbyAmorim. Its a #gym with great, passionate #personaltrainers. So we wanted to choose themes that pertain to of course #fitness and #healthyliving. Healthy living as well because it is a huge plus in what the customers strive for better fitness goals-
- The themes that we choose all somehow share that same interest of being fit or healthy. #musclemonday #tastytuesday #workoutwednesday 3thirstythursday #flexfriday #sweatysaturday #spiritualsunday
- We also took in consideration themes that would make it easy for us to create content.
- We wanted it to be trendy, catchy and easy so the first letter of the theme is the same as the first later of the day.
- & of course something our client likes.
Content That needs improvement
Embed video vs. link
Too much text
Location unnecessary
Theme hashtag not visible
Content That needs improvement
Photo irrelevant to text
Hash-tag theme does not apply
Overlapping themes
Not Visually Appealing
No Message
No Call to Action
Not professional
Not correct dimensions
Best Performing content
Relevant content
Great Workout Video
Detailed
Video had high engagement
Best Performing content
Short and catchy
Relevant to theme
Embedded photo
Correct Format
Esthetically appealing to the eye
Our Results
Top Related