8/13/2019 Blog - Gibbs - Focus Group Research Method
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Friday, November 26, 2010
20101126 - Focus Group research method (Gibbs)
Focus Groups
Anita Gibbs
Dr Anita Gibbs is a Research Officer at the Probation Studies Unit, Centre for Criminological Research,
Oxford University !his article arises out of a revie" of focus grou# methodology conducted for the
De#artment of Social $edicine at %ristol University in $arch &''(
)ocus grou# research involves organised discussion with a selected group of individuals to
gain information about their views and experiences of a topic
)ocus grou# intervie"ing is #articularly suited for obtaining several #ers#ectives about the same
to#ic
!he benefits of focus grou# research include gaining insights into #eo#le*s shared understandings of
everyday life and the "ays in "hich individuals are influenced by others in a grou# situation
Problems arise "hen attem#ting to identify the individual vie" from the grou# vie", as "ell as in the
#ractical arrangements for conducting focus grou#s
The role of the moderator is very significant. Good levels of group leadership and
interpersonal skill are required to moderate a group successfully
)ocus grou#s are under+used in social research, although they have a long history in maret research
-$organ &'../, and more recently in medical research -Po"ell 0 Single &''1/ !his Updateexamines thevalue of focus grou#s as a tool for social researchers and considers their #otential and their limitations
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Page 1 of 7Michael Yeap...PhD Candidate: 20101126 - Focus Goup eseach !ethod "Gi##s$
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Source: http://sru.soc.surrey.ac.uk/SRU19.htmlPosted by Michael "ISO" at 5:34 AM
Labels: focus grou! ibbs! research #ethod
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