whoareyoudwightz?
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
disclaimernotes
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
blackhatthinkingIf I was a Black Hat online marketer, there are many ways I would source out or perform different techniques to help “modify” your rankings, persona and brand image online.
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
ipproxyfun
• Become anonymous
• IP masking
• Proxy servers
• Throw-away domains, free accounts
• Third-party use (think Eastern Europe and Middle East regions)
I shall never leave breadcrumbs and feed the wolves…
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
playmoney
• Set up offshore accounts
• International prepaid cell phone
• Prepaid Credit/Debit cards
• Cash
• Trade of services, items
• Friends in other countries can take a rip for transacting
• Get creative
Tony Soprano always liked fat, white envelopes…
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
wwmcd?
• Get in the mindset of your competition. Write down what they would want to be perceived.How would you counteract this?
• Individual or corporation?
• What are my goals?
• Where do I start? What are the weakest points?
• Look hard and create a game plan.
What would my competition do, or where would they be?
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
researchthem
• Get public records (home, property, foreclosure, bankruptcy)
• Learn the trust, alias, maiden names
• Private Investigator
• High School and College
• Craigslist, Facebook help
• Do they love Cabo, or Comic books? Know!
• The Turk, Offshore is very affordable…
If it is public record, I want a copy…
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
researchthem
• You would be amazed what public records can show: taxes, property, bankruptcy, liens, lawsuits, legal decisions and more! – oh the humanity!
• SS# = Background Check – Not hard to get your SS#
• Where you lived, family, employment, liens and judgments, drivers licenses, registered vehicles, violations, rent vs. own, who owns the rentals, businesses, alias names – so many leads to follow and exploit!
• Credit report – OMG, fun stuff here!
Three reports that are wonderful…
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
researchthem
• Website – view source, comments and third party interesting inclusions, tools and stolen snippets, analytics code
• Version of software(s) used – are there vulnerable holes?
• Robots.txt – can expose hidden directories (CEO’s family pictures, software used, *where to hack*)
• Misspellings of a name in search
• Family members – bait and look for answers
Look for breadcrumbs…
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
researchthem
• Hacking for hire
• Email accounts, free sites
• Cell phone, text messages
• Financial, accounts
• In to a computer / laptop / phone
• The sense of invisibility seems to free people to engage in behavior they never would have before online….
Have friends all over the world…
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
becareful
• 1-27-2012, Kuwati billionaire Bassam Alghanim hired Chinese hackers to uncover information from his brother’s email accounts
• Cost him $400
• Now in pending investigation over family fortune
• Technology section coverage on WSJ
Some press is not good press for you, or them…
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
becareful
• 1-2012, Utica, MI man charged with Cyber Bullying against cop who gave him a ticket
• Created fake FB account
• Followed many of the cop’s friends
• Posted dumb, insulting comments
• Prosecuted on two felonies, awaiting sentencing
• Computer crime – 2 years
• Unlawful posting messages – 2 years
Some aggravation is just not worth the time…
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
gatherassets
• Review their existing accounts
• Image search, videos, public records, Robots.txt
• Gather and sort; Notice patterns
• Hiretohack.com
• Manipulate!
Images, video, quotes, foreclosure and more!
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
createnewassets
• Modify images
• Scan documents
• Re-edit video
• Prep for release…tell a story
Learn or know someone with a creative eye….
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
registeraccounts• Get the accounts they didn’t, or a similar name
• Google, Yahoo, Bing, FB, Twitter, Wordpress, Typepad, Blogger, LinkedIn, Tumblr, Flickr, Scribd, Flavors.me, Dooid, Realme, FastCompany, Gather, DocStoc, Focus, Netvids, Zerp, Identyme, Partnerup, Worky, Weebly, Follr.me, Posterous, Visible.me, Soup.io, Connectture, Plaxo, About.me, Multiply, Ziggs, Sing, Vladeo, VisualVC, BigSight and hundreds more…
• Know their friends, connections – copy them on new accounts - make friends
• The Turk, Offshore is very affordable…
Claim the space- err, the ones they didn’t….
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
fullfatprofiles
• Make them look good & professional
• Make them full, complete
• Auto-post as much as possible
• Take 30-90 days to build out profile & age
• Put lipstick, foundation, eye liner, blush and mascara on a pig
I’d never invest in a $50 suit….
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
free&lowcostblogs
• Go free first
• Specific articles and information
• Content is king
• Links are queen
• People love images
• People love controversy
• People read and believe
• Get active!
• SEO India $5 PR 2,3,4 Links
“Free” authority sites give authority….
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
promotethem
• Press release
• Article marketing
• AdWords
• Paid Tweets
• FB Ads
• Buy text links
• Social, Fiverr
• Image submission
• SEO India $5 PR 2,3,4 Links
Your friends will love the new publicity!
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
promotethemmore
• Forum links
• xRumer, Professional-Submitter.com, SENukeX
• BuySellLinks.com
• Link Wheels
• Paid blog posting
• Offshore links (India, China, Russia, Turkey)
• Social votes, Fiverr, etc.
• Buy locked footer sponsorships of WP Templates
Get Links, links and more links!
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
reallyreallypromote
• Craigslist – post as them and solicit services, links, likes, etc.
• Post in forums on how you “tricked the search engines”
• Twitter automation of followers, posting
• Sell your “advice/product” info guide on Ebay (“How to trick Google!)
• Post freelance projects to build links to your sites
• Crowdsourcing can be beneficial for links and exposure, opinion
Dig deep, get creative over the long haul….
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
otherpromotions• Reddit accounts, posts and “up-votes” can be bought
• Don’t always promote back to your fake sites, have some links with creative “offers or links” point over to the real sites, too!
• Fill their forms with requests for service, request catalogs, etc.
• Give stuff away for free – point over to real site for more info
• Follow and engage users on their SM accounts with new, redirected info
• Highlight the new home, car or celebration they just had
You can never get enough links….
If I were a black hat…..
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
ohjuststoppleaseThis can be very ugly and embarrassing….
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
• Even if not true, it’s in head of your audience
• Consider business / reputation lost or tarnished
• Litigation can be very hard and costly
• Your time – it’s worth something
• Ounce of prevention is worth a pound of cure