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What is social media?
It’s about reaching and connecting people
Ten ideas to keep in mindwhen it comes to
social media and your org
1. Take a deep breath, and let go.You're not in control anymore.
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2. Stop, look and listen.Tie your goals to what people need,
and meet your audiences where they are.
© robertcarlsen
Listening Online• Set up Google alerts, Technorati search,
Twitter searchhttp://socialmedia-listening.wikispaces.com/Tools
• Your organization’s name• Program or event names• Peer/competitor names and program/event names• Individuals connected to your organization• Your tagline or other key phrases• URL for any web properties (main website, blog)• Related issues/topics• Common misspellings
Source: Beth’s Blog, Beth Kanter
© groundswellbook
3. Build your strategy around reality.Select the tools based on their purpose,
your audience, and what you can managere: staff time/$.
© BoomeraATV
Source: Beth's Blog: How Nonprofits Can Use Social Mediahttp://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
4. Remember what you learned in kindergarten.Be nice, share, and say thank you.
© OMP Production
5. Emphasize the social in social media.Use pictures + videos to share stories.Schedule calls, meetups, and events
to connect online communities.
© NeighborWorks America
6. Get personal.Pick the right staff
and let them be themselves.
© candleshoe
7. Be flexible.Your community will move around;
the tools are going to change.
© coolfunblog
8. Don't forget your website + integration.Bring all your online communications
together and repurpose content.
© fhoke.com
9. Change how you define success.It's about content over numbers.
Building relationships v. “marketing”.
© canuuwomenhistory.ca
Defining Success
• Increased awareness of your cause• Shift in your org’s perception• New program participants• Increased requests for your
info/programs• Pageviews/clicks/comments/etc.• New email addresses/contact info• Signatures/actions taken• Dollars raised• Mentions online
10. Pause and evaluate.Keep listening and give yourself time to
build community, trust, and conversation.
© Atelier Teee
ResourcesResources
• Big Duck- http://www.bigducknyc.com/resources/- http://www.bigducknyc.com/blog
• Beth’s Blog: How Nonprofits Can Use Social Media- http://beth.typepad.com/
• Common Craft - Social Media in Plain English- http://www.commoncraft.com/show
• Universal McCann - Wave 3 Research- http://tinyurl.com/6kur2y
• Groundswell (book)- http://www.forrester.com/Groundswell/
• Media Rules! (book/blog)- http://www.themediarules.com
[email protected]/FarraTrompeter
@farralinkedin.com/in/farra
LeadersForCommunities.org/profile/farratrompeterfriendfeed.com/farratrompeter
BigDuckNYC.com/blogfacebook.com/BigDuckNYC
@bigduck
Questions?
© Jeremy Crow
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