Partnership Prospectus
How to store, analyse and use data – for all businesses
15 - 16 November 2012 | Singapore www.terrapinn.com/bigdataasia
Co-located with: Produced by:
www.terrapinn.com/bigdataasia
2 Big Data World Asia 2012 | [email protected] | T: +65 6322 2320
Executive Summary Big Data World Asia 2012 is Asia’s leading conference that will prepare senior marketing and IT
executives with the strategies, intelligence and technology they need to handle Big Data effectively. This will be achieved through a combination of strategic keynotes and technical ‘how to’ case studies. It's 2 days packed with best practice, the latest research, and the most innovative case studies!
This is where data insights are used to generate profitability, create innovation and achieve competitive advantage.
A unique opportunity
Big Data World Asia 2012
is a 2 day strategic conference and exhibition with pre-conference workshops
Big Data World Asia 2012 will feature 250+ senior decision makers and pioneers within the Big Data
space
Big Data World Asia 2012
is where the data and analytics community comes to find solutions and ideas
Big Data World Asia 2012 is your platform and business opportunity that puts your brand, your people and your offering in front of your target market
Big Data World Asia 2012
allows you to meet and network with your fellow marketers across different industries and discuss current trends, opportunities and challenges
Big Data World Asia 2012 is your unrivalled and cost-effective sales and profile solution that works throughout the year and then brings you face-to-face with your customers and prospects, new leads, awareness and new business in Asia.
If you are in the business of providing world-class solutions to the data and analytics community you need to be here... and be seen!
How do I move big data to the core of my business
for competitive advantage?
How can I attract the very best data
scientists?
How do I build a data driven
organization?
www.terrapinn.com/bigdataasia
3 Big Data World Asia 2012 | [email protected] | T: +65 6322 2320
The Concept
Big Data World Asia 2012 is the only Asia-centric conference that brings together global thought leaders shaping the present and future of Big Data, from storage and protection through to analysis and application. It is the premier meeting place for Asia’s business leaders, senior marketing and IT executives to convene, explore and debate best practices in data strategy, technology and techniques.
The conference will feature senior decision makers – CIOs, CMOs, IT Directors, Intelligence Architects, Data scientists and Data analysts from the largest brands in Asia and globally. Be part of an exclusive gathering of the most innovative companies and leading solutions providers, all eager to explore the latest in data solutions and services.
Why Big Data World Asia? Every day, companies capture trillions of bytes of information about customers, suppliers, and operations. With staggering statistics reflecting that 90% of the data in the world today has been created in the last two years alone, there is no doubt that the amount of data in our world is exploding – this has made data proliferation one of the biggest IT infrastructural challenges to organisations, and Big Data, the biggest new trend in enterprise technology and marketing.
With the explosion in consumer data across multiple channels, business leaders must understand and leverage the wider implications and economic possibilities of Big Data. Statistics, figures and trends can be translated into powerful tools and opportunities for business growth, profitability and business models.
In a diverse and opportunity-rich market like Asia, the need to understand customer behaviour and deliver tailored messages and offerings becomes even more crucial. 'l
;
Big Data World Asia 2012 aims to achieve:
300+ business executives joining us
150+ senior marketers looking for solutions, knowledge and technology
40+ expert speakers addressing the big issues
Throughout the conference, business leaders will be looking to organizations providing products or services to help them overcome their challenges, enhance, develop and implement their business strategy. This is where senior marketers and IT executives access knowledge, technology & their peers all in
one place, one time to strategise, innovate & execute their big data analytics strategies in Asia.
Terrapinn’s global series of Big Data and marketing conferences:
Asia is a region where old harmonizes with the new, where diversity is the norm,
and growth and change reign supreme. ” “
www.terrapinn.com/bigdataasia
4 Big Data World Asia 2012 | [email protected] | T: +65 6322 2320
The Event
Big Data World Asia 2012 is a two day strategic conference and exhibition, featuring a tightly edited & curated showcase of case studies by and for the region’s leading thought leaders in Big Data intelligence.
The exhibition will showcase the latest solutions from around the world from:
Business intelligence software providers
Data centres
Database, data management software & services
Data analysis, mining & profile software
Consultants
Law firms
2012 Event at a Glance
15 NOVEMBER 2012 THURSDAY
16 NOVEMBER 2012 FRIDAY
CONFERENCE DAY 1 CONFERENCE DAY 2
AM PLENARY Engagement in Asia’s Rich and Diverse
Marketplace
AM PLENARY
Marketing 2.0 in Asia’s Brand-scape
THE BIG DATA UNIVERSE DATA USAGE
DATA COLLECTION DATA VISUALISATION
DATA ORGANISATION BIG DATA ON CLOUD
2-DAY MARKETING TECH EXHIBITION SHOWCASE
Case Studies & Big Data Tech Exhibition Showcase Get exclusive insights from leading marketers through exclusive case study presentations. Speakers at Big Data World Asia 2012 will be positioned as industry thought leaders and will be an unparalleled platform to further engage with potential clients. With more case studies from brands using Big Data than any other event, you will benefit from the innovations and solutions of over thirty global brands across all major industries. Discover the definition and true value behind the Big Data moniker and take practical solutions back to your business.
www.terrapinn.com/bigdataasia
5 Big Data World Asia 2012 | [email protected] | T: +65 6322 2320
Our Speakers
Terrapinn is proud to have worked with some of the biggest names in the world. Our presenters run some of the most successful companies worldwide; create ground-breaking deals and are trusted industry voices and convention-breaking mavericks.
Here is a selection of our speakers, past and present, from our global Big Data World series of conferences:
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Other industry experts
By bringing together all the relevant stakeholders under one roof, we provide the perfect arena for key decision makers to meet, discuss and learn.
Andy Kirk
Founder Visualising Data
Tony Fish
Founder & CEO AMF Ventures
Luke Londergan
CTO, VP and Co-Founder Greenplum
Ed Wrazen VP Marketing,
International Trillium Software
Chuck Hollis
VP, Global Marketing CTO EMC Corporation
David Wormald Head of Information &
Media Sector UK MarkLogic
Brian Hopkins Principal Analyst,
Enterprise Architecture Forrester Research
Flavio Villanustre VP, Infrastructure and
Products HPCC Systems
John Pomeroy
VP EMEA MarkLogic
Martin Willcox Director, Product &
Solutions Marketing, EMEA
Teradata Corporation
Enrico Bertini Research Associate
University of Konstanz
Guarav Verma
Senior Director Product, Industry & Field Marketing
EMC Information Intelligence Group
Matt Wood Technology Evangelist
Amazon Web Services
Steve Wood Head of Policy Delivery
ICO
Jeremy Waite Head of Social Strategy
TBG Digital
Michael Paisley Head of Information Risk
Santander UK
Paolo Balboni Executive Director European Privacy
Association
Paul Cook Head of Global Insight
Just-Eat
Peter Crayfourd Head of Customer
Experience Lifecycle
Orange - France Telecom
Rob Anderson EMEA CTO
EMC Isilon
www.terrapinn.com/bigdataasia
7 Big Data World Asia 2012 | [email protected] | T: +65 6322 2320
Who Attends?
The world’s biggest brand names & Asia’s Top 500 will be at the event to learn how to grow their market share in Asia – attendees will come from:
INDUSTRY JOB TITLE COUNTRY
Airlines / Travel & Hospitality Data Scientist China
Financial Services Data Analyst Hong Kong
Healthcare CMO / Head of Marketing India
Government / Law Enforcement CIO / Head of IT Indonesia
Telecom Operators Data Intelligence Architect Japan
Media Head of Customer Analytics Malaysia
Luxury & Retail Head of Data Warehousing Philippines
E-Commerce Portals Head of Branding Singapore
Fast-Moving Consumer Goods Head of E-Commerce South Korea
Food & Beverage Head of CRM Taiwan
Leisure, Health & Wellness Head of Loyalty Thailand
High-Tech & Electronics Head of Customer Insights/Intelligence
Vietnam
We bring you your target market under one roof at one time so that you can generate new business leads and turn your prospects into customers.
Limited speaking opportunities are open to technology and solutions providers who want to showcase their expertise to senior marketers at Big Data World Asia 2012. To secure one of these speaking roles you need to confirm your partnership with us early.
Contact Carrie Lim NOW at +65 6322 27320 or email [email protected]
www.terrapinn.com/bigdataasia
8 Big Data World Asia 2012 | [email protected] | T: +65 6322 2320
Who Should Sponsor & Exhibit?
The profiles
The conference creates a platform for suppliers to showcase their expertise. Organisations that could benefit from sponsoring or exhibiting include:
Why Sponsor?
To be seen as a leading solution and service provider to the world’s most forward thinking companies
To establish credibility for your product or service
To create awareness, raise your profile and get your brand, product or service in front of mind with key decision makers
Demonstrate the power and success of your product in front of an international audience
Limited speaking opportunities
There are limited speaking opportunities for sponsors. To secure one of these speaking slots you need to confirm your partnership with us early.
Sponsorship & exhibition at Big Data World Asia 2012 is a unique opportunity to position your company’s
products & offerings to a highly targeted & senior gathering of Asia’s premier marketers & IT executives as growth prospects in Asia continue to surge in 2012.
To discuss your participation, contact Carrie Lim on +65 6322 2320 or email [email protected].
TERRAPINN’S MARKETING EVENTS HAVE BEEN SPONSORED BY INDUSTRY LEADERS:
www.terrapinn.com/bigdataasia
9 Big Data World Asia 2012 | [email protected] | T: +65 6322 2320
Sponsorship & Exhibition Opportunities BE PROFILED AT THE EVENT THROUGH ANY OF THE FOLLOWING OPTIONS:
THOUGHT LEADERSHIP SPEAKING OPPORTUNITIES
Big Data World Asia 2012 is where Asia’s elite marketers and top IT executives speak to demonstrate their thought leadership. Across our global portfolio of Big Data events - speaking opportunities on the programme have positioned our valued partners alongside global CIOs and CMOs authoritatively. Our partners have benefitted from having their brand aligned with the most innovative, agile & customer-centric companies.
EXHIBIT MARKETING TECH EXHIBITION SHOWCASE Having a stand at the exhibition will guarantee that fellow attendees will know where to find your company representatives to make enquiries onsite at Big Data World Asia 2012.
BRAND & HOST NETWORKING SOCIALS Raise your company’s profile at the event by being branded as one of our host sponsors for our various networking activities! This means your company gets to be the centre of attention in the midst of all the networking action at Big Data World Asia 2012! You can be branded for any of the following socials:
NETWORKING TEA BREAKS
NETWORKING LUNCHEON
BIG DATA WORLD ASIA 2012
NETWORKING PARTY
SPEED NETWORKING
www.terrapinn.com/bigdataasia
10 Big Data World Asia 2012 | [email protected] | T: +65 6322 2320
Networking Opportunities
Maximise your networking opportunities at Big Data World Asia 2012
There are over 10 hours of networking time built into the agenda, including Terrapinn’s revolutionary SPEED NETWORKING session!
Speed Networking is the way to meet over 100 attendees in just 60 minutes! The revolutionary, exciting, quick and nonpressurised way to meet fellow conference delegates and industry peers in a 60 minute session. These brief meetings are the starting point for conversation and networking throughout the conference.
Contact is the way to get in touch with other attendees before the event
to set up meetings on the day, and keep in touch after the event! Don’t leave meeting key attendees to chance. Identify your partners of choice, contact them before the congress, engage onsite and follow-up post event. Not to mention download the conference papers when you’re back in the office.
Big Data World Asia 2012 Networking Party & refreshment breaks The Networking Party as well as refreshment and lunch breaks are also a great way to take advantage of an informal setting to capitalise on those contacts made earlier in the day.
We pride ourselves on the amount of dedicated network time, ensuring that you meet the people you need to meet.
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11 Big Data World Asia 2012 | [email protected] | T: +65 6322 2320
An Outstanding Marketing Campaign
ENGAGE FULLY WITH ASIA’S LEADING CIOs and CMOs
Sponsors of Big Data World Asia 2012 will be able to leverage off a comprehensive marketing campaign
designed to accurately profile your company’s thought leadership & offerings to Asia’s leading marketers and senior IT executives. Year on year – our marketing campaigns have culminated in face-to-face meetings & deals for our sponsors and their key customers & prospects.
MARKETING CAMPAIGN CHANNELS AT A GLANCE
COMPLEMENTARY & SIMULTANEOUS CHANNELS ACROSS A 7 MONTH MARKETING TIMELINE
ONLINE MARKETING
WEBSITE Our dedicated event website includes all sponsor branding and is consistently updated with the latest event news. The conference and presentation sessions will be heavily promoted on the site to attract delegates.
E-MAIL A comprehensive email campaign will be run to recruit attendees and encourage them to preregister for the conference including sponsor logos where appropriate. Once registered they receive a weekly show update and prompts to log on to Contact our online community and meeting schedule service.
DIGITAL MARKETING Big Data World Asia 2012 will be using the latest digital marketing techniques to reach the massive target market the show can attract. Including: a dedicated blog, email marketing, social networking and web 2.0 tools, online advertising, mobile marketing, search optimisation, PPC and video.
OFFLINE MARKETING
DIRECT MAIL, FAX It’s not as sexy but it still works. Conference brochures will be mailed to a targeted database. Where appropriate, inserts will be placed in leading business publications in the weeks running up to the show.
TRADE ADVERTISING, PR & PUBLICITY Advertisements and editorial coverage in key publications. Including business and national mainstream press with sponsor logos where appropriate.
PARTNERSHIPS The show will be promoted through a network of strategic alliances with key industry associations.
PRESS RELATIONS Our powerful media partnerships mean more effective press relations.
AUDIENCE DEVELOPMENT
TELEMARKETING CONTACT SYSTEM
* Terrapinn’s proprietary online conference networking tool
YOU
We’ll work closely together with every sponsor and exhibitor. You’ll be updated with the latest marketing plans for the event. We’ll mee t with you to discuss how we can help you drive traffic to the show, to your stand and to your presentation.
CONTENT MARKETING STRATEGY
Terrapinn’s highly successful portfolio of global marketing conferences has enabled us to leverage on a strong content base to distribute throughout our 7 month marketing timeline and through our online and offline channels.
CONFERENCE PRESENTATIONS
WHITE PAPERS E-BOOKS MARKET INTELLIGENCE
SURVEYS
www.terrapinn.com/bigdataasia
12 Big Data World Asia 2012 | [email protected] | T: +65 6322 2320
About Terrapinn
BIG DATA WORLD ASIA 2012 PROJECT TEAM CARRIE LIM Business Development Manager DID +65 6322 2320 Fax +65 6226 3264 [email protected] MICHELLE GAUTRIN Conference Manager DID +65 6322 2773 Fax +65 6226 3264 [email protected] JEHAN MACHACON Marketing Manager DID +65 6322 2745 Fax +65 6226 3264 [email protected] ELEANOR UY General Manager, Enterprise DID +65 6322 2317 Fax +65 6226 3264 [email protected]
Terrapinn is an international business media company. Our products are trade exhibitions, conferences, training solutions and online publishing. Terrapinn owns a portfolio of leading B2B brands. Terrapinn events Terrapinn conferences, trade shows and award ceremonies are the industry standard for the sectors they serve. Each year the company produces over 200 events across the world: in Asia Pacific, in Europe, in Africa, in the Middle East, in the Americas. We’re brainstorming your next big idea Our purpose is to give our customers the relationships and big ideas to do different and better business. We’ve been doing it for more than 20 years. We want you to come away from one of our events with eight big ideas and eight new key contacts. That’s how we contribute to the business communities we serve. Living the brand Our experience, skill, creative vision and commercial drive have built a portfolio of successful international brands. The kind of brands that ensure your world class brand gets maximum value from a global stage. Our brain power stimulates yours And we believe in the inventive power of the right brain. We’re a creative organisation and use design, story, play and meaning to make our events stimulating experiences that help shape your big ideas. Please visit: www.terrapinn.com
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