Twitter Tag: #briefr The Briefing Room
Reveal the essential characteristics of enterprise software, good and bad
Provide a forum for detailed analysis of today’s innovative technologies
Give vendors a chance to explain their product to savvy analysts
Allow audience members to pose serious questions... and get answers!
Mission
Twitter Tag: #briefr The Briefing Room
Topics
This Month: HADOOP ECOSYSTEM
February: DATA IN MOTION
January: ANALYTICS
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History is being rewritten once again…
“90% of the code that exists today should be thrown away.” Dr. Michael Stonebreaker on DM Radio, 2011
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Analyst: Robin Bloor
Robin Bloor is Chief Analyst at The Bloor Group
[email protected] @robinbloor
Twitter Tag: #briefr The Briefing Room
RedPoint Global
RedPoint Global is a data management and integrated marketing technology company
RedPoint Data Management offers solutions designed for master data management (MDM), collaboration and architecture integration
RedPoint’s Hadoop-powered, YARN-compliant Marketing Application helps users monetize big data assets
Twitter Tag: #briefr The Briefing Room
Guest: George Corugedo
George Corugedo is Chief Technology Officer & Co-Founder at RedPoint Global Inc. A mathematician and seasoned technology executive, George has over 20 years of business and technical expertise. As co-founder and CTO of RedPoint Global, George is responsible for leading the development of the RedPoint Convergent Marketing Platform™. A former math professor, George left academia to co-found Accenture’s Customer Insight Practice, which specialized in strategic data utilization, analytics and customer strategy. Previous positions include director of client delivery at ClarityBlue, Inc., a provider of hosted customer intelligence solutions to enterprise commercial entities, and COO/CIO of Riscuity, a receivables management company specializing in the utilization of analytics to drive collections.
13 © RedPoint Global Inc. 2015 Confidential
CEO Largest Supporter of Big Data Efforts
47%
34%
29%
27%
24%
21%
20%
19%
18%
14%
10%
4%
CEO
Line of Business (as head)
Board of Directors
Marketing
Finance/Accounting
Strategy
Engineering
Sales
Research & Development
Customer Service
None (this is an IT-only initiative)
Not sure
Q. Which of the following business groups are supporting or sponsoring your big data efforts? BASE: Plans to deploy/implement big data projects. Source: IDG Enterprise Big Data Study, 2014
15 © RedPoint Global Inc. 2015 Confidential
Laying the Groundwork for Big Data Monetization
38%
37%
34%
30%
28%
27%
26%
26%
Developing or buying software applications
Investing in additional server or storage hardware/software
Hiring staff with analytics skills
Utilizing an open source software framework (e.g., Apache
Migrating to cloud-based services for storage
Increasing network bandwidth
Migrating to cloud-based services for analytics
Contracting outside big data expertise
Q. Which of the following is your organization doing to manage big data initiatives? BASE: Plans to deploy/implement big data projects.
Source: IDG Enterprise Big Data Study, 2014
16 © RedPoint Global Inc. 2015 Confidential
Fields with Highest Interest in Big Data
Marke/ng Health Care Financial Services Pharmaceu/cals Government/Intel
17 © RedPoint Global Inc. 2015 Confidential
Modern Marke/ng Architecture
RedPoint’s Hadoop Powered Marketing Application
RedPoint Data Management RedPoint Data Management
18 © RedPoint Global Inc. 2015 Confidential
Modern Marke/ng Architecture
RedPoint’s Hadoop Powered Marketing Application
RedPoint Data Management RedPoint Data Management
19 © RedPoint Global Inc. 2015 Confidential
Modern Marke/ng Architecture
RedPoint’s Hadoop Powered Marketing Application
RedPoint Data Management RedPoint Data Management
Consumer or En+ty Data
Opera+onal Data
Enhancement Data
Device Data
New Data
20 © RedPoint Global Inc. 2015 Confidential
Modern Marke/ng Architecture
Modern Data Architecture
RedPoint’s Hadoop Powered Marketing Application
RedPoint Data Management RedPoint Data Management
Consumer or En+ty Data
Opera+onal Data
Enhancement Data
Device Data
New Data
21 © RedPoint Global Inc. 2015 Confidential
Modern Marke/ng Architecture
Modern Data Architecture
RedPoint’s Hadoop Powered Marketing Application
RedPoint Interac/on RedPoint Interaction
22 © RedPoint Global Inc. 2015 Confidential
Modern Marke/ng Architecture
Modern Data Architecture
RedPoint’s Hadoop Powered Marketing Application
RedPoint Interac/on RedPoint Interaction
Consumer or En+ty Data
Opera+onal Data
Enhancement Data
Device Data
New Data
23 © RedPoint Global Inc. 2015 Confidential
Modern Marke/ng Architecture
Modern Data Architecture
RedPoint’s Hadoop Powered Marketing Application
RedPoint Interac/on RedPoint Interaction
Consumer or En+ty Data
Opera+onal Data
Enhancement Data
Device Data
New Data
Microsites
Paper Mail
Web
Social Media
SMS or Push
Personal URL
PoS
Mobile App
24 © RedPoint Global Inc. 2015 Confidential
Modern Marke/ng Architecture
Modern Data Architecture
RedPoint’s Hadoop Powered Marketing Application
RedPoint Interac/on RedPoint Interaction
Consumer or En+ty Data
Opera+onal Data
Enhancement Data
Device Data
New Data
Microsites
Paper Mail
Web
Social Media
SMS or Push
Personal URL
PoS
Mobile App
25 © RedPoint Global Inc. 2015 Confidential
Orchestra/on Layer
SoMw
are De
velope
rs Kit (SDK
) Ad
apters
Conn
ectors
Plug-‐In
s Extend
ers
Modern Marke/ng Architecture
Modern Data Architecture
RedPoint’s Hadoop Powered Marketing Application
RedPoint Interac/on RedPoint Interaction
Consumer or En+ty Data
Opera+onal Data
Enhancement Data
Device Data
New Data
Microsites
Paper Mail
Web
Social Media
SMS or Push
Personal URL
PoS
Mobile App
26 © RedPoint Global Inc. 2015 Confidential
Glob
al Goal O
p/miza
/on
Goal Op/mized
Goal Op/mized
Goal Op/mized
Goal Op/mized
Goal Op/mized
Goal Op/mized
Goal Op/mized
Goal Op/mized
Goal Op/mized
Orchestra/on Layer
Modern Marke/ng Architecture
Modern Data Architecture
RedPoint’s Hadoop Powered Marketing Application
SoMw
are De
velope
rs Kit (SDK
)
RedPoint Interac/on
RedPoint Data Management
Microsites
Paper Mail
Web
Social Media
SMS or Push
Personal URL
PoS
Mobile App
RedPoint Interaction
RedPoint Data Management
Consumer or En+ty Data
Opera+onal Data
Enhancement Data
Device Data
New Data
The RedPoint PlaVorm
Adapters
Conn
ectors
Plug-‐In
s Extend
ers
27 © RedPoint Global Inc. 2015 Confidential
Goal Op/mized
Goal Op/mized
Goal Op/mized
Goal Op/mized
Goal Op/mized
Goal Op/mized
Goal Op/mized
Goal Op/mized
Goal Op/mized
Orchestra/on Layer
Modern Marke/ng Architecture
Modern Data Architecture
RedPoint’s Hadoop Powered Marketing Application
SoMw
are De
velope
rs Kit (SDK
)
RedPoint Interac/on
RedPoint Data Management
Microsites
Paper Mail
Web
Social Media
SMS or Push
Personal URL
PoS
Mobile App
RedPoint Interaction
RedPoint Data Management
Consumer or En+ty Data
Opera+onal Data
Enhancement Data
Device Data
New Data
The RedPoint PlaVorm
Adapters
Conn
ectors
Plug-‐In
s Extend
ers
28 © RedPoint Global Inc. 2015 Confidential
Glob
al Goal O
p/miza
/on
Orchestra/on Layer
Modern Marke/ng Architecture
Modern Data Architecture
RedPoint’s Hadoop Powered Marketing Application
SoMw
are De
velope
rs Kit (SDK
)
RedPoint Interac/on
RedPoint Data Management
Microsites
Paper Mail
Web
Social Media
SMS or Push
Personal URL
PoS
Mobile App
RedPoint Interaction
RedPoint Data Management
Consumer or En+ty Data
Opera+onal Data
Enhancement Data
Device Data
New Data
The RedPoint PlaVorm
Adapters
Conn
ectors
Plug-‐In
s Extend
ers
29 © RedPoint Global Inc. 2015 Confidential
RedPoint Data Management
Master Key Management
ETL & ELT Data Quality
Web Services Integra/on
Integra/on & Matching
Process Automa/on & Opera/ons
• Profiling, reads/writes, transforma/ons
• Single project for all jobs
• Cleanse data • Parsing, correc/on • Geo-‐spa/al analysis
• Grouping • Fuzzy match
• Create keys • Track changes • Maintain matches over /me
• Consume and publish • HTTP/HTTPS protocols • XML/JSON/SOAP formats
• Job scheduling, monitoring, no/fica/ons
• Central point of control • Meta Data Management
30 © RedPoint Global Inc. 2015 Confidential
Leader in both traditional and Hadoop based Data Management
First and only YARN compliant ETL/data quality toolset on the market – brings together both Big Data and tradi/onal data to create Big Informa/on!
• Customer or Party Data
• Processing Speed • Match Quality
• Ease of Use
by in: RANKED
#1
Prior to Hadoop • 100% func/onality works on both Hadoop
and tradi/onal db’s
• Pure YARN applica/on; only one in the market for DQ/ETL/ELT
• Single implementa/on can work across Hadoop and tradi/onal db’s.
• Any job can be pure Client server, pure Hadoop or hybrid
With to Hadoop
31 © RedPoint Global Inc. 2015 Confidential
One customer interaction tool: Manage end-to-end process, increase engagement
Planning & Collabora/on
Real-‐/me decisions
Targe/ng & Interac/on Design
Dashboards & Calendars
Message Design & Delivery Analy/cs & Repor/ng
• Role-‐based views • Filterable calendars
• Plans & budgets • Social workspaces • Approvals
• Personaliza/on during live interac/ons
• Factor in iden/ty & context
• Target selec/on • Offer assignment • Mul/-‐step dialogues
• Message composi/on • Landing pages • Email delivery • APIs for channel integra/on
• Visual selec/on, scoring, A/B/n tes/ng, reports
• Or use outside products
KEY FEATURES OF REDPOINT INTERACTION
Across all channels: inbound, outbound, digital,
tradi/onal
32 © RedPoint Global Inc. 2015 Confidential
Forrester CCCM Wave Report - Leader
Debut in leader wave
#1 in Customer Sa/sfac/on
#1 in Cross Channel Integra/on
#1 in product strategy/roadmap
#1 User Interface
33 © RedPoint Global Inc. 2015 Confidential
Debra’s Profile David’s Profile
Best Channels for Debra
Best Offers for Debra
What Local Optimization Looks Like
Op+miza+on Engine:
Marketer
Best Offers for David
How do I “locally op/mize” my ac/ons to create customer-‐obsessed campaigns?
Preferred Customer Code
Gender | Birthday | Tweets | Instagram Posts | Tumblr Likes | Purchase History | Product Viewing History | Shopping Cart Items
Customer Data
Web Mobile
Best Channels for David +
+
34 © RedPoint Global Inc. 2015 Confidential
What Global Optimization Looks Like
Marketer
How do I “globally op/mize” my ac/ons to create customer-‐obsessed campaigns?
Rules Engine
Channel | Frequency | Clicks | Value | Priority | Cost |
Audience
Campaigns
36 © RedPoint Global Inc. 2015 Confidential
Data Lake Architecture for the Modern Marketing Architecture
37 © RedPoint Global Inc. 2015 Confidential
The Big Data Monetization Cycle
Data: • All data no matter type, format, cadence,
source, format or lack of format
• Entities resolved and persistent keys generated
• Complete entity profiles maintained
Analytics: • Offline analytic parallelized for the Data Lake
• Inline analytics for real time, unattended learning and optimization
• Utilization of all available data at all decision points
Execution: • Single point of operational control across all
traditional and real time channels
• Bi-directional API’s both push to and draw results from the channels
• Defragmentation of data, process and execution
38 © RedPoint Global Inc. 2015 Confidential
Summary
• Hadoop is now prac/cal and necessary in advanced marke/ng environments.
• Use a Data Lake at the core of your marke/ng data strategy.
• Use a tool that gives you agility and ease of use so your people are as produc/ve as quickly as possible.
• Paralleliza/on is where Hadoop compute power comes from; use tools that leverage it properly.
Hadoop is Not a Solution
However, it is a useful and increasingly versatile component for
Corporate Data Management
IT HAS BECOME “STRATEGIC”
Hadoop Evolution (The YARN Story)
FROM TO
§ Serial batch workloads
§ MapReduce § Versatile data
storage § Key-value access
only § Island of processing
§ Multiple concurrent workloads
§ Multiple algorithms § “Optimized” data
storage § SQL, JSON & even
SPARQL access § Integrated processing
The Industrialization of Data
Hadoop(Staging
Area)
DataAssaying
Servers
The Cloud
DesktopsMobile
Devices
IoT
DataExploration
DataCapture
The Prospecting Domain
Real-TimeActioning
DataManagement
HadoopArchive
DataServing
DataLife Cycle
Mgt
SystemManagement
AppsAppsAppsDataStoreData
StoreDataStores
The New Windows
Hadoop is the new “NEW WINDOWS” The base capability is immature,
BUT: THE MARKET HAS ADOPTED IT
And vendors (like RedPoint) are filling the capability gaps
u In the area of Hadoop enhancement, what is the most pressing need your customers come to you for?
u What else are those customers seeking in respect of operational capabilities? In other words, what else do they complain about?
u Do you see saving money as the primary driver for Hadoop adoption?
u How much Hadoop use do you see which is not analytics?
u Do you expect to have to compete with new Open Source initiatives?
u What impact do you see the Cloud having on Big Data?
u Who do you partner with and compete with?
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This Month: HADOOP ECOSYSTEM
February: DATA IN MOTION
January: ANALYTICS
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