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BIG DATA TRANSFORMS BUSINESS
Rached Dabboussi Pivotal Regional Sales Manager
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Big Data = Structured+Unstructured Data
Structured Information In Relational Databases
Managed & Unmanaged Unstructured Information
Internet Of Things
Telemetry, Location-Based Information etc.
Non-Enterprise Information
The Digital Universe Is Growing By 7,600 PB / Day
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Barriers to Gaining Value From Big Data
Untapped Data Sources
01101010111100 10101010100101010
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Analytics Trapped In Siloes
Long Ingest and Processing Times
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WHAT IS NEEDED TO LEVERAGE
BIG DATA?
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Big Data requires strong IT and LOB collaboration
The Business Drives Big Data Projects
Prioritize Use Cases
Align To Initiatives
Determine Data & Technology
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Big Data Technology Requirements
Store petabyte-scale data
React to a large number of events
Provide rapid time to value
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Big Data Technology Requirements
Store petabyte-scale data
React to a large number of events
Provide rapid time to value
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EMC and Big Data
Scale-Out Data Storage 1 Cloud Or Virtualized
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Extreme Performance & Scalability
• Optimized for BI and analytics
– Deep integration with statistical packages
– High performance parallel implementations
• Simple and automatic
– Just load and query like any database
– Tables are automatically distributed across nodes
• Extremely scalable
– MPP shared-nothing architecture
– All nodes can scan and process in parallel
– Linear scalability by adding nodes
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Big Data Technology Requirements
Store petabyte-scale data
React to a large number of events
Provide rapid time to value
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EMC and Big Data
High Capacity and In-Memory Data Fabric 2
Scale-Out Data Storage 1 Cloud Or Virtualized
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Pivotal: Integrating EMC and VMware Assets
Cloud Storage
Virtualization
Pivotal Data
Fabric
Pivotal Cloud
& App Fabric
Data-Driven
Application
Development
Pivotal Data Science Labs
...ETC
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React To Large Amounts of Data in Real Time
Cloud Storage
Virtualization
Pivotal Data
Fabric
Pivotal Cloud
& App Fabric
Data-Driven
Application
Development
Pivotal Data Science Labs
...ETC
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Analytic Data Marts
Operational Intelligence
Run-Time Applications
Enterprise Data Warehouse
Data Staging Platform Data Ingestion
System
Pivotal Data Fabric Architecture
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Big Data Technology Requirements
Store petabyte-scale data
React to a large number of events
Provide rapid time to value
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High Capacity and In-Memory Data Fabric 2
EMC and Big Data
2 Scale-Out Data Storage 1
Cloud Or Virtualized
Data Science Experts 3 Pivotal Data Science Labs
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Business Intelligence
BUSINESS VALUE
TIME
High
Low
Past Future
Business Intelligence versus Advanced Analytics (Data Science)
Evolution Of The Analytic Process
Data Science
Predictive Analytics and Data Mining (Data Science)
Typical
Techniques
and Data
Types
• Optimization, Predictive modeling, forecasting statistical analysis
• Structured/unstructured data, any types of sources, very large data sets
Common
Questions
• What if…?
• What’s the optimal scenario for our business?
• What will happen next? What if these trends continue? Why is this happening?
Business Intelligence
Typical
Techniques
and Data
Types
• Standard and ad hoc reporting, dashboards, alerts, queries, details on demand
• Structured data, traditional sources, manageable data sets
Common
Questions
• What happened last quarter?
• How many did we sell?
• Where is the problem? In which situations?
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Accelerate Projects: Data Science Labs
Quant. Modeling
Fraud Detection
IT/Network Traffic
Bayesian Analysis
Genomics Financial Modeling
Speech & Language Processing
Image & Graph
Analytics
Pivotal data scientists work with you on your data
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High Capacity and In-Memory Data Fabric 2
EMC and Big Data
2 Scale-Out Data Storage 1
Data Science Experts 3
Cloud Or Virtualized
4 Rapid Application Development
Pivotal Data Science Labs
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Access From Mobile Devices & Internet of Things
Big Data Apps Differentiate The Business
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Build Big Data Analytics Applications Using Agile Development
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Get Started
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Identify Where Big Data Will Provide Competitive Advantage
Begin With a Big Data Vision Workshop
Identify Big Data uses cases
Acquire and prepare structured and unstructured data
Build and continuously refine analytic models
Publish insights into applications
Measure decision effectiveness
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EMC Can Help You Train Your Talent EMC Academic Alliance and Big Data Courses
Audiences Course Offerings
All up-coming Data Scientists
Business Leaders
Business Leaders and Managers
Data Science and Big Data Analytics for Business Transformation 1 day
Data Science and Big Data Analytics 5 days
Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New
New
For more information, visit http://education.EMC.com/datascience or http://education.EMC.com/Business_Transformation
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Summary
Big Data Requires Business and IT Collaboration 2
Big Data Transforms Business 1
EMC Can Help You With Big Data Today 3
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