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The D
eal
Turning Data Into Insights…
and Insights Into Revenue
About
David CorriganDirector, Product Marketing InfoSphere [email protected]
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Four Technologies Help Define the Smarter Enterprise
BIG DATA & ANALYTICS
SOCIAL BUSINESS
ENTERPRISEMOBILITY
CLOUD COMPUTING
Client-centricDigitally-savvy
Insight-drivenEmbracing All Data
ForgeDeeper Relationships Constantly Adapt
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Only
Of Available Data is UsedForrester Research: Can You Give The Business The Data That It Needs?by Michele Goetz, November 13, 2013
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Paradigm Shifts Enabled by Big DataLeverage more of the data being captured
Traditional Approach Big Data Approach
Analyze small subsets of data Analyze all data
Analyzedinformation
All available information
All available informationanalyzed
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Paradigm Shifts Enabled by Big DataReduce effort required to leverage data
TRADITIONAL APPROACH BIG DATA APPROACH
Govern Data to the Highest Standard, Store
it, then use it for multiple purposes
Understand data and usage, govern to the
appropriate level, use it, and iterate
RepositoryGovern to Perfection
UseData
DataUndersta
nd
Govern Appropriately
Use
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Paradigm Shifts Enabled By Big DataData leads the way—and sometimes correlations are good enough
Start with hypothesis and test against
selected dataExplore all data andidentify correlations
Hypothesis Question
DataAnswer
Exploration
CorrelationInsight
Traditional Approach Big Data Approach
Data
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Paradigm Shifts Enabled By Big DataLeverage data as it is captured
Analyze data after it’s been processed and
landed in a warehouse or mart
Analyze data in motion as it’s generated, in
real-time
Data
Insight
AnalysisRepository InsightAnalysisData
Traditional Approach Big Data Approach
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90%Increased
Transaction Capacity
$1BSavings from
accurately predicting ice flows
98%Decrease timeto analyze data98%
Cut in StorageRequirements
$1MEstimated Cash
Savings
72%Reduction in
Fraudulent Claims 60XFaster Query Performance
The Opportunities from Big Data & Analytics are Infinite
40XAnalysis
Performance Gain
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Invest in a big data & analytics platform
Be confident with privacy, security and governance
Imagine It. Realize It. Trust It.
Build a culture that infuses
analytics everywhere
Three Key Imperatives for Big Data & Analytics Success
44 #SmarterEnterprise*More than 20 percent increase in analytics-based jobs between now and 2018.
20%Skills Roles Mastery
Nov
ice
Bui
lder
Lead
er
Mas
ter
Imagine It. Start with your people.
U.S. Department of Labor Forecasts*
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Big Data Exploration
Enhanced 360o Viewof the Customer
Operations Analysis
Data Warehouse Modernization
Security Intelligence Extension
Imagine It. Key Uses for Big Data
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Information Integration & Governance
Systems SecurityOn premise, Cloud, As a service
Storage
IBM Watson Foundations
IBM Big Data & Analytics Infrastructure
New/Enhanced ApplicationsAll Data
What action should I take?
Decision management
CognitiveFabric
Realize It. Modernize Your Big Data & Analytics Architecture.
Landing, Exploration and Archive data zone
EDW and data mart
zone
Operational data zone
Real-time Data Processing & Analytics What is happening?Discovery and
exploration
Why did it happen?
Reporting and analysis
What could happen?Predictive
analytics and modeling
Deep Analytics data zone
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Integrate and Govern all Data Sources
Integration, Data Quality, Security, ILM, MDM
CO
GN
ITIV
E A
NA
LYTI
CS
(Wat
son)
Realize It. A Big Data and Analytics Platform Manifesto
Manage Streaming Data Stream Computing
Understand and Navigate Federated Big Data Sources
Discovery and NavigationPlanning/Forecasting
Manage and Store Huge Volume of any Data
Hadoop File SystemMapReduce
Content Management
Analyze Unstructured Data Text Analytics EngineContent Analytics
In-Memory AnalyticsData WarehousingStructure and Control Data
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© 2014 IBM Corporation48
Multimedia
Data Warehouse
Web Logs
Social Data
Sensor data:images
RFID
Internal AppData
TransactionData
MainframeData
OLTP SystemData
Traditional Sources
ERP Data
StructuredRepeatable
Linear
UnstructuredExploratory
DynamicText Data:
emails
Hadoop andStreams
NewSources
InfoSphere Information Server and MDM Server
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BigInsights(Blue Suit Hadoop)
Pure Open Source Code
+Optional Enterprise
Class Closed IP Extensions
IBM Support
+=
Analysis– Native SQL interface– Native R interface– Text analysis toolkit– Social analysis toolkit– Spreadsheet style analysis GUI
Development lifecycle– Cluster aware Eclipse plug-ins– App Store for Hadoop
Data Exploration– Indexing and faceted search– Search-based applications
Management– Enterprise file system
• Advanced replication• Multi-temp storage• POSIX controls
– Grid management• Mature resource manager• Multi-tenant workload support
Baked-in security– LDAP– Role-based authorization– Perimeter security with reverse-proxy
Realize It. What Differentiates IBM’s Hadoop Offering?
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DataClick
Match
of recordsMillions
BigMatch
Realize It. BigInsights is More than Hadoop
2 Click Data
Access
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Realize It. Simplify: Turnkey Analytics
Integrate the server, storage and database into one optimized package
Move complex analytics into the database
Integrated, high performance analytics within the data warehouse Server
Storage
Database
Analytics
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Opp
ortu
nity
Cos
t Sta
rts H
ere
01100100101001001010100010010011001001010010010101000100101100010010100100101100100101001100100101001001010100010010011001001010010010101000100100110010010100100101010001001001100100101001001010100010010011001001010010010101000100101100010010100100101100100101001100100101001001010100010010011001001010010010101000100100110010010100100101010001001011000100101001001011001001010
AdaptiveAnalytics
ModelFo
reca
st
Now
cast
Fore
cast
BootstrapEnrich
Data Ingest
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Source: Gartner “12 Ways to Improve your Data Quality”, 2014
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Trust It. Complete Integration of Data Privacy and Security
De-indentify sensitive data on
demand
Deploy centralized controls for real-time monitoring
Encrypt data with negligible
performance impact
Remove sensitive data from
documents
Automate detection of
sensitive data
Mask with pre-build functions or customize
Mask consistently across systems
Policy-based controls to detect unauthorized activity
Vulnerability assessment & change auditing
Encrypt files and structured data
Unify policy and key management for central administration
Increase efficiency via automation and reduce cost of manual redaction
Control the data viewed by each user
Classify sensitive data types
Discovery hidden data relationships
Optim Discovery & Guardium
Optim Data Masking & Data Privacy for Hadoop
Guardium Activity Monitoring
Guardium Data Encryption
Guardium Data Redaction
Discover & classify sensitive data
Mask structured & unstructured data
Monitor database & hadoop activity to
assess vulnerabilities
Encrypt structured and unstructured
data
Redact data in documents & forms
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Trust It. Information Governance Delivers Confidence in Big Data & Analytics
Find It - Integrate All Sources to Leverage All Data
Secure It - Integrate All Sources to Leverage All Data
Trust It – Calculate and improve confidence
Information Integration & Governance
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Trust It. Make Data Available to Everyone with A Data Refinery
Business User
Application Developer
All DataNew/Enhanced
Applications
IT & Data Stewards
Find, use, and contribute data for analysis
Embed data services into new applications
Data Refinery
Make Data Useful and Available to Everyone
Enable self-service data access and instill confidence to act on data across the enterprise
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Chicken Dinner Demo
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IBM delivers a governable, consumable Big Data platformthat’s steeped in analytics for data
in-motion and data at-rest.
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Join us at IBM Insight 2014.
the largest big data conference in the world
sessions and innovativeStreams on Business Analytics,Enterprise Content ManagementAnd Information Management
foundnetworkingopportunitiesinvaluable
business- and industry-focused sessions featuringtop experts from around the world
technical sessions, hands- on labs and developer activities that include cloud, mobile, security, social, Watson and more
exhibitors at the EXPOIncluding showcasesfrom 250+ Business Partners
in training, certification, hands-on labs,networking, executive one-on-one meetings,expert talks and food and entertainment
client andBusiness Partner speakers fromacross all industries
IBM, the IBM logo, and ibm.com are trademarks of IBM Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml.© Copyright IBM Corporation 2014.
attendees at the one-day Business Partner Summit
Attend IBM Insight to learn how big data and analytics can help you outperform your peers. With IBM business and technical solutions forbig data and analytics, you can turn cloud,mobile and social into competitive advantage.
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Got Questions?
• Stop by the Social Café
• Download additional content from the tablets in the Social Café
• Visit: IBM Big Data & Analytics – ibm.com/bigdata&analytics
IBM Big Data Hub - ibmbigdatahub.com
David CorriganDirector, Marketing [email protected]
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