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INNOVATION IS…
Taking something that works somewhere else and applying it in your world.
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Industry Growth
Source: 2009 infoUSA/MIT Study
15x
ORIGINAL 2009 MARKET SIZE STUDY
THE NUMBERS DON’T LIE
6’4” 200 lbs, 23rd pick 1st round 5’10” 160 lbs 314th pick 13th round
3x All-Star
World Series Champion
Silver Slugger Award
InInclue
IMMEDIATE RESPONSE
http://bit.ly/lrmstudy
Qualification Rate21x decrease from 5 min to 30 min
Contact Rate100x decrease from 5 min to 30 min
Copyright © InsideSales.com Inc. All Rights Reserved 2007-2013 ResponseAudit Research Studies
RESPONSE REPORTS
Cloudforce 2010 472 30.7% 49:49 1.32
LeadsCon East 2010 57 35.1% 56:05 2.00
Dreamforce 2011 3,051 51.4% 57:28 1.20
AA-ISP 2011 159 54.7% 40:24 2.60
AA-ISP 2012 696 64.2% 39:20 2.05
Dreamforce 2012 2,148 55.0% 38:30 1.57
Distance Education 69 73.0% 24:18 3.48
LeadsCon 2013 311 49.8% 17:17 1.63
AA-ISP 2013 760 58.6% 31:08 1.65
CompaniesResponse
Time% Responded
Response Attempts
Avg
39:22Avg
1.50only
27%
The 6 Levels (6 C’s)
1. CORE
2. Coach
3. Curator
4. Creator
5. Collaborator
6. Consultant
Level 1: The CORE Skills
• Complete
• Content
• Communities
• Connect
• Comment
• Call to Action
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SOCIAL MEDIA CERTIFICATION
KEYWORDS…
Twitter Tips
Twitter Tips for Business
How to Use Twitter
How to Use Twitter for Business
How to Use Twitter Tools
Twitter Tools
Twitter Tools for Business
Twitter Best Practices
Twitter Best Practices for
Business
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Twitter = @kenkrogue
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