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25TH GATHERING, ZURICH 8 APRIL 2014
BEYOND THE BUZZWORDS:
MAKING SENSE OF TRENDS IN DIGITAL
&
LESSON LEARNED FROM
KWD WEBRANKING SWITZERLAND 2013
#DIGITALBITES
@JOAKIMLUNDQUIST
JOAKIM LUNDQUIST
2
DIGITAL BITES: BUZZWORDS VS TRENDS VS CONCRETENESS
14/04/2014
Big data
User experience
Mobile
Web Analytics
Storytelling
Social media measurement
Integrated reporting
Social CRM
Knowledge-based
Responsive design
Infographics
Video
Wikipedia
Top managers & Social media
Mobile
Corporate blog
Parallax effects
Flat design
Web typography
Twitter analytics
Native apps
M-sites
14/04/2014
User experience Storytelling
Narrative reporting
Social media
Big data
Joakim Lundquist 14/04/2014 6
2014-04-14 | 8
CSR ONLINE AWARDS SEMINAR
OUR PROJECT FOR THE NEXT
MONTHS
WEBRANKING: DEADLINE AUG 31
APRIL - MAY 2014
27-28 MAY 2014
SUMMER 2014
- WIKIPEDIA RANKINGS
-START TOP MANAGEMENT AND
SOCIAL MEDIA SECOND EDITION
CSR ONLINE AWARDS SWITZERLAND MAY 2014
WIKIPEDIA RANKINGS SWITZERLAND MAY 2014
9
481
managers
100 largest
European companies
6 managerial positions
Head of
CSR 19%
Head of
HR 19%
Head of
Communications 6%
CEO
19%
Head of
IR 18%
Chairman
19%
SOCIAL MEDIA AND TOP MANAGEMENT
EUROPE
2014-04-14 | 10
481
managers
100 largest
European companies
6 managerial positions
7%
42%
2%
More than a third is inactive
60% mentions company in bio
Women are more active than men
28% have fewer than 20 connections
56% of HR managers are not on
Only 8 blogs, of which 6 are hosted
on company websites or popular
news sites
SOCIAL MEDIA AND TOP MANAGEMENT
EUROPE
2014-04-14 | 11
234
managers
50 largest
Swiss companies
6 managerial positions
Head of
CSR 13%
Head of
HR 20%
Head of
Communications 9%
CEO
21%
Head of
IR 17%
Chairman
20%
SOCIAL MEDIA AND TOP MANAGEMENT
SWITZERLAND 2014 (PREL. FINDINGS)
2014-04-14 | 12
234
managers
50 largest
Swiss companies
6 managerial positions
3%
39%
1
8 profiles, of which 5 are inactive
or abandoned
3 mention company in bio
There aren’t any profiles for
women
34% of HR managers aren’t on
Only 1 blog for now (Peter Brabeck-
Letmathe, Chairman Nestlé)
SOCIAL MEDIA AND TOP MANAGEMENT
SWITZERLAND 2014 (PREL. FINDINGS)
LUNDQUIST CSR ONLINE AWARDS
6th edition of the awards
5 rankings: Europe, Germany, Italy, Nordic, Switzerland
270 European companies taken into consideration
350 stakeholders and experts input via survey
40 Swiss companies evaluated
7 evaluation pillars (new, revised approach)
CSR Online Awards Seminar
Digital Disruption
and the future of CSR Fondazione Cariplo Conference Centre, Milan
27-28 May
Topics you will learn about and discuss:
• Corporate disclosure in a digital-first era
Discover how your company can re-think the balance between reporting and communications (workshops on online reporting, G4, materiality)
• Putting the “social” back into corporate responsibility Learn how you can leverage social media to enhance dialogue with your stakeholders (workshops on Twitter, Facebook and measurement)
• Seeing is believing Abandon “cut and paste” communications by mastering digital and visual communications (workshops on video, data visualisation, digital storytelling)
PLUS: gala dinner, awards ceremony, networking
14
UPDATES ON
RANKINGS,
EVENTS,
PUBLICATIONS,
CASE STUDIES
AND RESEARCH
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LUNDQUIST LINK
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Lundquist company page
@Lundquist
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