The VideoNominated BET’s Video f the year there's no wonder why it did so well with it’s gripping story line. Beyonce stars in her own music video as the main character where she voices many women's storeys, Beyonce is renowned for being a true feminist and she keeps this quality in this video. She mimics the lyrics of the song and plays both male and female parts in the wreck of a relationship that is being portrayed this enhances the power and emotion of the song.. It is a also in black and white which keeps with the style of her former videos released on the ‘IAM’ album (single ladies, Ego) this continuity keeps with Beyonce’s well marketed brand and helps her videos be easily recognisable for her target audience.

House of Dereon was founded and created by Beyonce Knowles and her mother Tina Knowels this family run business expanded when Beyonce little sister Solange Knowles launched the junior line Deréon that is geared towards younger consumers and is more reasonably priced. Deréon was introduced in 2006. The tag line for Deréon is "Where the sidewalk and catwalk meet". This line includes more casual wear, such as sweatpants and embroidered hooded sweatshirts. House of Deréon ‘s Tag line is "Couture.Kick.Soul“ which was branded after the three generations -grandmother Knowles (Couture), Mother Knowles (Kick) and Beyonce Her self(Soul). This clothing line is merged with her musical career as when she started out in destiny’s child Tina would make the costumes in which the performed in, the line also mixes hip-hop influences, such as its use of denim, with ultra feminine flourishes to enhance that musical edge.

The perfume• Beyonce had featured in many different

adverts for fragrances like Emporio Armani before she actually released her own this, advert merges her musical talents and her new perfume in one- as she sings the soundtrack over the top of her featuring in a very raunchy advert.

• Aswell as being an international singer, she blooms in the film industry to, she has featured in many films such as;

• Carmen: A Hip Hopera (2001) • Austin Powers in Goldmember (2002) • The Fighting Temptations (2003) • The Pink Panther (2006) • Dreamgirls (2006) • Cadillac Records (2008) • Obsessed (To be released February 27,2009)

The Acting

What next? Well apart from being a singer, outstanding

performer, actress and owner of three clothing lines she still aspirer's to create a record label for young talented people so Beyonce Knowles will continue to grow and synergistically enhance in media!