BetaCodex Network White Paper Aug 2008
Dynamic-Robust Problem Solving -
Thinking Tools for Outperformance.
A guest contribution white paper for the BetaCodex Network Courtesy of Dr. Gerhard Wohland
Make it real!
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The Author: Dr. Gerhard Wohland, [email protected] • PhD in physics • 1946, Germany • Director of the Institute for Dynamic-Robust Outperformance (IdH), Germany
Some clients: Deutsche Telekom AG, DaimlerChrysler AG Stuttgart. VW AG Wolfsburg, Schwan-STABILO Nürnberg, Gerling Köln, debis Systemhaus Stuttgart, Bosch Stuttgart
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1. The “Taylor tub” - about the historic course of market dynamics
2. Duality - the distinction between “red” and “blue”
3. Centre and periphery under dynamic pressure
4. Innovation and problem-solving in dynamic markets
Fundamental concepts for understanding of market dynamics and how organizations can deal with them
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formal
dynamic
sluggishness high dynamics high dynamics
machine
man
The historical course of market dynamics
The domination of high dynamic is neither good or bad. It‘s a historical fact.
t 1900 1980 2008
Conventional companies
Outperformers
Market pressure
Crafts manufacturing Tayloristic industry Global markets
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How to distinguish between “red” and “blue”.
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.... .....
Information Data
Values Behavior to practice to learn
Ability (skill) Knowledge
Leadership Administration
complex dynamic alive
complicate formal dead
Blue
Duality – the distinction between “red“ and “blue“
Red
....
Communication
Culture Qualification
Competence
Management
”World“
The Integration behind
the Distinction
Distinctions are needed, if you want to think and describe dynamic relations.
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Centre
Dynamic market
Stimulus
Response
Centre
Dull market
Peri- phery
Peri- phery
Peri- phery
Peri- phery
Stimulus
Response
Peri- phery
Peri- phery
In dynamic markets, the centre loses its knowledge superiority, and steering collapses.
Centre and periphery under dynamic pressure
Peri- phery
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Things to remember about innovation:
Innovation is:
• “The last link in a long chain of defeats.” • ”Red”. Therefore, the question isn’t How? to do it, but Who? can do it.
• A task that can not be delegated by the centre.
• Depending on having a “Resistant Nest” for talent.
Innovation applies to:
• “Products” (meaning: new value creation)
• Organisation (we’ll see more about that) • Thinking (e.g.: “red” and “blue”)
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Centre
High dynamic (leadership) Low dynamic (steering and control)
Peri- phery
Peri- phery
Peri- phery
The centre solves problems and gives out orders – the periphery executes upon them.
Problem-solving in low and high-dynamic markets
Peri- phery
The centre divides the problems, passes them to the periphery and re-combines their results into a solution
Knowledge
Problem
Solution
Order to periphery
Peri- phery
Peri- phery
Peri- phery
Peri- phery
Competence
Problem
Finds solutions
Competence
Problem
Divides problems
Centre
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1. Symmetrization
2. Dual Process Development
3. Culture Observation
4. Strategy versus Plan
5. Economic Outsourcing
Some “Thinking tools” for outperformers that we outline in this paper
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value creation value creation
Centre
Periphery
Asymmetrical Symmetrical
Day-to-day business
Innovation
Symmetric coupling of centre and periphery
service
service service
“right to demand”
Innovation
Day-to-day business
Control
Leadership
customer customer
Central service Central service
The reintegration of day-to-day business responsibilty into the periphery turns the interface symmetric, and innovation becomes possible.
Self-control
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Low dynamics High dynamics
The duality of processes
1 2 3 4 5
Problem-solving technology: ”Process“-description
Problem-solving technology: People with ideas
Low-dyamic problem
High-dynamic problem
High-dynamic problems call for an increase in the red part of the solving process.
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The similarity in the complex portion of all problems
Management
Sales
IT
Costs
Project Management
Knowledge Management Organization
Mastery / Knowle
dge Qualifi- cation
Value creating / Parasitic Reduc
tion / Optim
ization
Coupled / Neutral complex
complicated
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The duality of culture
Only the blue part of culture can be changed. The red part of it can only be observed!
Behaviour (doing) Values (thinking)
Behaviour-based culture (tayloristic-dull/slow)
Value-based culture (post-tayloristic/dynamic)
Consisting of:
Governed through:
What you can see and change by decision.
Control (trivial)
What‘s behind and cannot be changed by decision.
Extrinsic motivation to behavior
Leadership (complex)
Intrinsic motivation to thinking
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“Strategy”, or “planning”?
In conformity with strategy
Out of bounds!
Future Status (Target)
Current Status “Strategic space“
1
2
3
4
5
6
Out of bounds!
If you know the way, then you can make a plan. If you don‘t know the way, then you need strategy.
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Make shell (waste/muda)
Make core
Buy shell (outsourcing)
Buy core (“Santa Clause“ interface)
we make it ourselves!
we buy it!
existing missing
supplier market (external reference)
Business intention (internal reference)
Outsourcing: Harmony and conflict between “core“ competence and “shell“ competence
1
4
3
2
The outsourcing decision is determined exclusively by the supplier market, not internally. Innovation is limited to core competence.
www.betacodex.org
Get in touch with us for more information about leading transformation with the BetaCodex and the Double Helix Framework, or ask us for a workshop proposal.
Make it real!
Niels Pflaeging [email protected] nielspflaeging.com Sao Paulo, Brazil
Gebhard Borck [email protected] gberatung.de Pforzheim, Germany
Valérya Carvalho [email protected] Betaleadership.com Sao Paulo, Brazil
Andreas Zeuch [email protected] a-zeuch.de Winden, Germany
Silke Hermann silke.hermann@ insights-group.de Wiesbaden, Germany
Markus Schellhammer markus.schellhammer@ my-online.de Zurich, Switzerland
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