Nikunj Bhatti
Roll no:17Paper no:15 “Mass Communication & Media Studies”PG Enrollment No: 14101005MA Sem: 4Email id: [email protected]
Department of English Maharaja Krishnakumarsinhji Bhavnagar UniversityBhavnagar, Gujarat, India.
Benefits or Importance of Advertisements
“Advertising is the process of calling the attention of the
public to a product or service by a business. (Johnson)
Advertisement
Advertising
Broadcast
OutdoorCovert
Public Service
Types of Advertising
45.90%
6.90%2.80%
20.10%
17.70%
6.70%
TelevisionInternetOutdoor MagazinesNewspapersRadio
Advertisings in different mediums
(Paxson)
Benefits of AdvertisementsInforms about different opportunities
Highly informative
Provide a good products
Save time
For communication
Target oriented
Creativity & innovation
For the marketing
Consumer awareness For selling
For the customer
For the society
Importance of Advertisement
“Importance of Advertising to Customers Advertising not only benefits the producers
and traders but benefits the customer as well. Advertising provides awareness of the
existence of the product to the customer”
Important for the Customers
Advertisements plays very vital role in life of customers
Customers buy the product only after they are made aware of the products
Advertising helps customer to find the best products for themselves
Advertising also performs in marketing.
Advertising’s role through various media, to inform the public about products and services.
Advertising helps increasing sales. Example: Beauty Products Home Appliances Automobile
Important for Marketing
To inform people Increases knowledge Aware about what is good or bad Deals with the social issues which are happening in our surrounding For Example: Girl child Killing, Child Labor, Liquor consumption, Women exploitation, Women empowerment smoking, etc..
Important for the society
Support to press
Revenue to the publishers and magazines. To increase the circulation of their publication by selling them at lower rates Tublications at cheaper rates. Revenue for TV network.Example, ZEE TV,Sony, Doordarshan
Important for Education
To know about new Products in marketEducation fields EntertainmentTheir needs
Works Cited
Johnson, Matthew. "The importance of Advertising ." 2013.Paxson, Peyton. Mass Comunications and Media Studies. Continuum, 2010.
Thank You
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