Beneficial to you
Class discussion
Need Improvements
Better understanding of what we need to know More clarity as to expectations
Use updated cases/textbook
More involvement by students Test-based format
Technology Integration:Turning Great Research
into Great Products
Technology IntegrationWhat Is It ?
• Approach that Firms Use to Choose and Refine Technologies Employed in New Product, Process, or Service
Technology IntegrationWhat Is It Good For?
• Translating R&D Efforts into Products– Rapidly– Efficiently– Satisfy Market Needs– Easy to Make– Return on R&D Investment
Technology IntegrationWhy Is It Important ?
• Technological Proliferation– Lots of Technologies– Lots of Sources– Lots of Choices
• Technology Change and Unpredictability
• Short Product Life Cycles
• Increased Competition
Technology IntegrationHow It Was Done (Poorly)
• Explore and Select New Technologies– Isolated Research Groups
• Refine Technologies– Development Organization
• Debug and Produce– Manufacturing Organization
• No Integration
Technology Integration
Internal/External sources
R
R
R
R
Development
Development
Development
Development
Integration
Technology IntegrationU.S. Model
• Applied Science/Basic Research Mix
• Diverse Base of Suppliers and Partners (University, consortia, small firms)
• Integrator - Responsibility for Concept Development
• Consider Wide Range of Technologies
• “Refreshing” Project Teams (New hires)
Technology Integrationin Japan
• Weaker tradition of university research/fundamental research
• Long-term employment is the norm (difficult to hire from somewhere else)
Technology Integrationin Japan
• Close Links with Suppliers
• strong cross-functional relationship among workers
• involvement for several generations of a product or process
Technology IntegrationJapan Model
• “Network of Integrators”
• Smaller Number of Technological Experiments based on extensive experience
• Incremental improvements (know what works)
• Leverage cultural advantages
Technology IntegrationR&D Organization -- Semiconductor
Percentage U.S. Japan Korea
Long-term employment 14 100 100
Ph. D. degree 59 7 24
No previous R&D experience 34 14 14
One yr. R&D experience 28 34 22
Two yr. R&D experience 23 30 23
More than two R&D experience 15 23 41
Technology IntegrationR&D Organization -- Semiconductor
U.S. Japan Korea
Experimental capacity 1,450 480 417
Average experimental iteration time 16 13 6
Average experimental iteration time 5 7 5
Technology IntegrationR&D Organization
• U.S.– Centralized R&D– Revolutionary Approach
• Japan/Korea– Networked R&D– Evolutionary Approach
Technology IntegrationLessons Learned
• Successful Integration is a Necessity
• Multiple Approaches Can Be Successful
• Approach Must Be Tailored to Local Culture and Conditions
• Leverage Research Capability
• Use Processes to Integrate Research with Markets
Top Related