BELONG™ BRAND GUIDELINES_V1 ©2013
CVP / ESSENCEBELONG.
CVP
IT FEELS GOOD TO BELONG
Talks to the human truth of belonging
We make it easy to Belong
ESSENCE
THIS IS MY NETWORK
THIS IS MY NEIGHBOURHOOD
BE PART OF IT
PRIMARY BRANDMARK
SECONDARY BRANDMARK
‘B’ PLACEMARKER
WORDMARK
CLEAR SPACE
MIN. SIZE
20mm 20mm 20mm 20mm
COLOUR PALETTE
C 60 Y 40 C 40 Y 90C 70 M 10
R 96 G 195 B 173
R 165 G 207 B 76
R 0 G 191 B 223
PMS 325 PMS 382PMS 298
BRANDMARK COLOUR USE
Co HeadlineLt /RegAaA
BBb
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 !@#$%^&*
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 !@#$%^&*
Bryant / Cond.Reg/Bold
HEADLINE FONT
TEXT FONT
*ARIEL IS OUR DEFAULT PPT FONT
USING URL LOCKUP
USING #HASHTAG LOCKUP
TONE OF VOICE / BRAND LANGUAGE
COMMUNITY.
This is at the heart of what makes Belong different from every other broadband provider. It is the first chance that customers can participate with a brand in helping shape the offer and services. It is about nurturing neighbourhoods and helping it’s residents connect, online and in the real world. We should encourage sharing, the local businesses, the parks and schools. Our vision that Belong becomes owned by the neighbourhoods we operate in. In this sense, we need to be the champion for local activities.
SIMPLICITY.
This should be self-evident. Don’t complicate things. But do acknowledge that some people like detail; so always make sure there’s a path or link to further information. Simple also eludes to easy. This is not about dumbing down so be careful not to be condescending. Many of our customers are technically quite savvy.
EASY.
This is as much about experience as tone of voice. But like simplicity, we should always make things easy for customers to do and understand. Easy is also an attitude. We can be easygoing but never slack. Simple but never stupid. It’s Easy. Approachable but never corporate. Friendly but never intimate.
GOOD.
Good is more than product delivery or performance. It’s about being good people. Whenever we have the chance to help, we should. Good is about value. It’s not being cheap. We know for a fact if customers have a good experience then cost doesn’t become an issue. We should be a beacon of good in the community. Customers have the chance to post all the good stuff in their neighbourhood & so our brand should support that.
Belong_Hero_Local Place (Home Pg) Top 9
Belong_DIY_Local People (Help Pg) Top 9
Belong_Community People (DM) Top 9
Belong_Community Places (DM) Top 9
PHOTOGRAPHY STYLE PHOTOGRAPHY COLOUR GRADIENT
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