prepared by:
I AM THAT GIRL ISA generation of women, and the men who support them, dedicated to redefining our societyʼs narrow definition of beauty and reminding women that we are, in fact, all on the same team.
Jessica BielActress/Activist
Elizabeth GoreUnited Nations Foundation
Executive Director Global Partnerships
Nothing But Nets, Girl Up
Jason GoldbergKatalyst Films
TV/Film Producer
Kristen BellActress/Activist
Jason MrazMusician, Activist
Jessica JackleyKIVA
Founder
Susie CastilloAuthor, Host,
Former Miss USA
Nzinga BlakeCurrent TV
Wirter, Host, Activist
Blake MycoskieTOMS Shoes
Founder
Bryce Dallas HowardActress, Writer,
Producer
Jason, Laren, BobbyInvisible Children
Founders/Filmmakers
Ruth RileyWNBA
Record Breaking Player
Scott HarrisonCharity Water
Founder
Jess WeinerDOVE Self-Esteem
International Ambassador
Founder of Talk to Jess
IATG SUPPORTERSBeauty is... Conscious ContributionBeauty is... LeadershipBeauty is... IntelligenceBeauty is... Pursuing your PassionBeauty is... Collaboration
www.iamthatgirl.com
a branded entertainment company focused on
uniting Generation Y females to take a bold
stand against sensationalism. The UnYtedʼs
vision will be achieved by way of a soft power
movement c rea ted th rough pos i t i ve
entertainment alternatives, education about
sensationalism ʼs negative impact, and
celebrity endorsements, all resulting in long-
lasting social effects for future generations of
women.
ELLEN K CHIEF EXECUTIVE OFFICER
for gen Yers
PHILOSOPHY & VALUESEveryone associated with i am that girl believes in and models the principles and concepts we teach; we walk our talk. Profitability is, of course, vital if we are to grow, but our most important purpose is
altruistic.
TRAININGAt the heart of BELLISM is a two-day workshop “BELLISM...a beauty revolution” conducted by trained facilitators. In a relaxed and entertaining setting, gen Y women learn to think and behave in ways that will expand the definition of “beauty” to include not just what’s on the surface, but all the good things underneath.
ABOUT
WEB PLATFORM
-- online brochure-- enroll -- download content
SOCIAL MARKETING CAMPAIGN
www.iamthatgirlws.com
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Nine Workshop Pilot Phase
Formalize & Regional Set-up
Two Year Exposure
a b e a u t y r e v o l u t i o n
a b e a u t y r e v o l u t i o n t w o d a y w o r k s h o p
LOCATION The Balboa Bay Club & Resort Newport Beach California
DETAILS Ages 12-14 20 participants per workshop Friday 3:00pm - 7:00pm Saturday 9:00am - 2:00pmFood & Snacks will be providedPilot Price: $150 per participantReceive: (Certificate of completion) (Journal)
MORE INFO
N O W E N R O L L I N G
w w w. i a m t h a t g i r l w s . c o m
Nine Workshop Pilot Phase
a b e a u t y r e v o l u t i o n t w o d a y w o r k s h o p
TRAIN FACILITATORS
MATERIALS
FACILITATOR
PRESENTATION
LOCATION OF EVENTS
CURRICULUM
EDUTAINMENT
TARGET REGIONS
OBJECTIVES
RESULTS
Formalize & Regional Set-up
a b e a u t y r e v o l u t i o n t w o d a y w o r k s h o p
GlobalNational
Two Year Exposure
EASTChicagoNew YorkNorth Carolina Miami
WESTSeattle WA.Sacramento CA. Malibu CA.Orange County CA.
SOUTHTexas
CanadaSpainItalyFrance
a b e a u t y r e v o l u t i o n t w o d a y w o r k s h o pTwo Year Exposure
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