OverviewOverviewBelair Services Belair Services
International LLCInternational LLC
2011/2012Dr. Georges Merx Managing Director
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IntroductionIntroduction
• Belair Services International LLC is a boutique consultancy in Southern California
• Management consulting and information technology and solutions in education, business, and marketing
• Excellence through research, best practices, and best-of-class alliances
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OvervieOvervieww
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Business strategyBusiness strategy• Integrating the best
processes and techno-logies on behalf of our clients
• Focus on organizational development– Training/education, improved social
practices, better use of technology– Attention to process best practices
• Offering specific solutions, mix of services and applicable products/customizations– With alliance partners, where appropriate
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Core business unitsCore business unitsCorporateManagement consulting servicesTechnology development services
Adulteducation
Education marketing and lead generationvarious Internet-web properties
Research and development
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Alliances Alliances • MAAS Companies, Irvine, CA
– Educational technology services• Red Dog Communications S.à.r.l.,
Luxembourg, EU– Red Grove Learning Management System,
with RapidIntake• Quality Specialists Inc.
– Quality assurance and project implementation services
• Dr. Tenckhoff UG, Hennef, Germany, EU– Age acceptance consulting and tools
• ASD Aspire Software Development GmbH, Thun, Switzerland– Custom enterprise software development
(China outsourcing)• India outsourcing options
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Education project Education project opportunitiesopportunities
1. Education information technology products and services
2. Online programs for established brick-and-mortar college or university
3. Best practices corporate education programs
4. International development, i.e. government-supported mobile education research
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Project targetsProject targets
• Education-related systems suffer from poor integration and antiquated technology use– Counter-productive separation of
administrative and learning management system
• Application of business and technology best practices to improve the holistic integration of core education institution workflows– Focus on learning results
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Project 1: Education Project 1: Education information technology information technology products and services products and services
Process- and data integration services
Mobility-enabled learning management system for
online and hybrid delivery
Learning design patterns
Single view of entire education complex
Integration
Education administration
Course deliveryinfrastructure and
systems
Process- and data integration services
Learningprocess
optimization
Pedagogycurriculum
developmentarticulation preparation
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Project 1 Project 1 (continued)(continued)
Web portal access Mobile apps access
Secure access –single sign-on – integrated directory
Student profile management
Student records management
Course contentmanagement
Class scheduling and management
Institutional administration
Resourcemanagement
Learning management system Business process management system
IT infrastructure including integrated data management
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Project 1 Project 1 (continued)(continued)
• Stakeholder-driven goals– Pedagogic excellence– Business efficiency
• Approach based on integration– Focus on process optimization– Single secure data model
• Software as a service–Wrapping existing components– Developing modular custom modules
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Project 1 Project 1 (continued)(continued)• Recent experience (2007-2009)
– Managing the design and development of an international course and membership management system for AO Foundation, Zürich/Davos, Switzerland• www.aofoundation.org• Continuing medical education for orthopedic
surgeons • 500+ courses/year in 50 countries• Online surgery reference – extensive surgery
guidance tool• Requirements: central database; single point of
access; distributed course scheduling and management; membership management; web portal-based
• Planned as three-year $5.5 million project
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Project 2: Online programs for Project 2: Online programs for established college or established college or
universityuniversity• Strategic alliance with accredited
brick-and-mortar institution– Benefits for them: fast-track to
excellent online programs– Benefits for us: fast-track to
accreditation, access to student population, institutional credibility
• Our contribution: curriculum and process excellence in online setting
• Help with Internet marketing
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Project 3: Best practices Project 3: Best practices corporate education programscorporate education programs
• Applying pedagogic best practices to corporate education
• Options:– On-location programs– Blended training (volume or
high-end/executive)– Online training, certification, and standard
academic courses
• Moodle™ or RedGrove ™/RapidIntake™-based– www.RedGrove.com
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Project 4: International R&D Project 4: International R&D projectproject
• Government-supported mobile education research project
Thought Thought leadershileadership in LMSp in LMS
Belair Mobile OnlineLearning Institute (M.O.L.I.)
University of San DiegoLuxembourg University
or equivalent
Government funding contribution e.g. www.luxinnovation.lu/site/content/EN/1154/1
157/
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Workflow for M.O.L.I.Workflow for M.O.L.I.
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Next-generation mobile Next-generation mobile online learning management online learning management
systemsystem
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Non-education-related service Non-education-related service offeringoffering
1. Workflow- and management-related services– Project management, process
(re)engineering, information technology leveraging
2. Marketing services– Web presence and content development,
Internet marketing– Brand development and promotion,
collateral3. Age acceptance consulting services
1. For larger corporations and organizations, based on the German Dr. Tenckhoff model and tools
• Custom software and web development1. Enterprise applications, IT
implementations, comprehensive, interactive web portals
2. With offshore partners, as needed
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Custom web and Custom web and software software
developmentdevelopment• Interactive, scalable web
portals developed with dominant content management technology
Dr. Tenckhoff Dr. Tenckhoff age acceptance age acceptance
consultingconsulting• Baby-boomer consulting
for larger organization seeking to improve its under-standing and leveraging of workforce age distribution
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Non-education projectsNon-education projects
• Diversified opportunities for technology-centric solutions in medium-size operations– Focus on productivity gains, higher
profitability, improved quality– Brand and image development, Internet
presence and marketing, promotion
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Risks and concernsRisks and concerns• Education trends and
challenges– Focus on student performance,
graduation rates, measurable results
• Correct priorities• Marketing and sales
– Prospects with critical needs– Project pipeline– Competition
• Technologies– Make-vs.-buy– Platforms – SaaS vs. data
center– Trends, mobile, interactivity
• Ramp-up process– Funding
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Development process Development process overviewoverview
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Next stepsNext steps1. Business-level definition, evaluation
and prioritization of opportunities– Justification, time, resources, bandwidth– Potential customers, revenue potential,
profitability, resource availability2. Technical strategy development
– Platform, architecture, middleware, components, custom development requirements, …
3. Validation with early adopters/supporters– Prototyping
4. Deployment of initial projects
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Questions?
Comments?
Thank you!Thank you!
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Addendum: Profile Georges Merx Profile Georges Merx PhD
MSBA• Managing Director, Belair Services
International LLC• President, Belair Online, Mobile Online Learning
Institute• 30-year experience in high-technology
programs, projects, and companies• 13 years as college/university educator• PhD in Education (CGU/SDSU), MS in
Business Administration/Information and Decision Systems (SDSU)
• Specialties: software engineering best practices; business process optimization; marketing and communications
• Published author (Prentice-Hall)
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