Find ThaT EnErgy! Especially during early morning TV, low energy is enhanced; change pace, rhythm of delivery.

always BE EnThusiasTic Share an anecdote from early career or culinary school; use the host’s name(s).

BE dEscripTivE Rather than say everything is “wonderful,” or “delicious,” try using descriptive words.

ask QuEsTions ahEad oF TimE Talk with the segment producer, find out what his/her needs are for the segment.

TakE ThE “EvEryman” approach Consider The Audience - avoid lingo and jargon (coupe, chinois, chiffonade, hawthorne strainer).

BE anEcdoTal Be a storyteller: “the first time I made this…” “When I was in culinary school…”

cooking TogEThEr is a TEam EFForT Give the host/anchor something to do, even if it seems ridiculously simple.

pracTicE, so you’rE Familiar wiTh ThE chorEography Run through the recipe, and come up with a story about the procedure or ingredients.

Talk Through your acTionsIf you’re asked a question, don’t stop; just keep on working as you talk.

righT oFF ThE BaT After a brief 7 – 10 second introduction, jump right into the reason you’re there.

FEEd ThE hosT, gET a FrEE “giFT” Even if you’ve forgotten everything, make sure you’ve got some food/drink to feed the host/anchor.

usE hands To dirEcT camEra’s aTTEnTion Show off the raw products or finished drink you brought, as well as the one you demonstrated.

Bring your pErsonaliTy Don’t create a caricature, but do bring your own personal humor and unique qualities.

play oFF oF whaT is going on during ThE show Was there a funny bit in the segment before yours? Play off of it to get easy mileage.

TasTing maTTErs Be sure to check with the producer if the hosts have allergies, likes/dislikes.

drEss ThE sET Relax, don’t panic if you spill or forget something; things happen. You forgot a muddler. Talk through it, and show you’re human.

slip in rEsTauranT/Bar/Brand namE whEn possiBlE

passion, EnErgy…Bring iT! BE organizEd, kEEp iT simplE; show oFF complicaTEd sTuFF rEconFirm dETails wiTh sEgmEnT producEr pracTicE, pracTicE, pracTicE kEEp iT moving Forward Follow up…sEnd Thank you noTEs

on-camEra rEmindErs

LIVE COURAGEOUSLY. DRINK RESPONSIBLY.