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Continued
Before&After XiBAmagazine.com U
Design talk 0643
FiveDesignIdeasOutside Inside
HealthyLiving
Three stepsto health and
fitness
Supplementof Jefferson Memorial Hospital
Product Callouts
ANALOG INPUTANALOG OUTPUT5 7
6 8
3
2 4
5 7
6 8
1 1/Mic3
2
IN
RS-232 PORT
100V
50~60HZ
USB PORT
OUT
4
TE
ST PORTwww.audyssey.com
1 2 0 V 2 4 0 V
Powerconnection Connectthe
suppliedpower connector here.
USBPort (Installer use)
Analog Outputs Audio
outputjacksconnecttheunit
to theamplifier.
Audyssey Laboratories, Inc. 350South Figueroa St., Suite196, LosAngeles, CA90071 Tel: (213) 625-4300 www.audyssey.com
RS-232 Port (Installer use)
Test Port (Audysseyuse) Analog Inputs Audio input
jacksconnecttheunitto the
preamplifier/processor.
On/Off Switch
Price Guide
Signature Logo
One-Photo Cover
TRUMANSTATEUNIVERSITY
Social Science Update
DesignTalk7
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XiBAmagazine.com UDesign talk 2of10
Cover design Do more with less
What do you do when you have three photos available? You use them all, right? Not necessarily. One
can be more effective. Here, the campus tower alone conveys the essence of the school better than three
photos could; the headline in a single, school-colored bar quietly provides the data.
(Above) He had three good photos, but to fit all three
into his layout the designer had to shrink, crop and pusheach to the perimeter, where they now look alike (similar
masses and textures) and are difficult to read. He then
added a flat (and meaningless) blue field, block type in
three sizes and a motif of horizontal stripes. The more he
designed, the weaker the cover got; the school and its
social science program were lost in the artificialstuff. To
add insult to injury, it was too much work! Solution: Let
one image do the talking.
After
TRUMAN STATE UNIVERSITY
Social Science Update
Less is more Campus tower
anchors the makeover. Simply cen-
ter it and let it do the talking, then
add your words. Note, above, that
the bar is short enough to let the
picture flow by. Below, school colors
violet and tan plus the green of
the trees make an appealing,split
complementarypalette.
Before
TRUMANSTATE UNIVERSITY
Social Science Update
2006SOCIALSCIENCE
UPDATE
TRUMAN STATE UNIVERSITY
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Layout Bring the words into the picture
For the technical among us, descriptive graphics are fun to make. The key to clarity is to think
of the words as part of the picture, not as an extra to be set off to the side.
ANALOG INPUTANALOG OUTPUT
5 7
6 8
3
2 4
5 7
6 8
1 1 /Mic3
2
IN
RS-232 PORT
100V
50~60HZ
USB PORT
OUT
4
TEST PORTwww.audyssey.com
1 2 0 V 2 4 0 V (1)On/OffSwitch Turnsthe
unit onand off.
(2)PowerconnectionThe
powerconnector plugs
into the unit here.
(3)RS-232Port Usedfor
installation only.
(4)USB Port Used for
installation only.
(5)Test Port ForAudyssey
use only.
(6)
Analog Output Audio
output jacksconnect the
unit toamplifier.
(7)Analog Input Audio input
jacksconnect the unit to
the amplifier.AudysseyLaboratories, Inc.
350South Figueroa St., Suite 196,
LosAngeles, CA90071
Tel:(213)625-4300
Web: www.audyssey.com
(1) (2) (3) (4) ( 5) (6) (7)
Design complicates the message
The goal of this small product guide was
simple: label the parts of the product forthe customer. But the designer lost sight
of that and arranged the card in a neat L
shape, product on one side, labels on the
other. Result: The products
tiny, the important center of
the page is empty, and the
reader must refer back and
forth needlessly (left).
ANALOG INPUTANALOG OUTPUT
5 7
6 8
3
2 4
5 7
6 8
1 1/Mic3
2
IN
RS-232 PORT
100V
50~60HZ
USB PORT
OUT
4
TEST PORTwww.audyssey.com
1 20 V 2 4 0V
Power connection Connect the
supplied power connector here.
USB Port (Installer use)
Analog Outputs Audiooutput jacks connect the unit
to the amplifier.
Audyssey Laboratories, Inc. 350 South Figueroa St., Suite 196, Los Angeles, CA 90071 Tel: (213) 625-4300 www.audyssey.com
RS-232 Port (Installer use)
Test Port (Audyssey use) Analog Inputs Audio input
jacks connect the unit to the
preamplifier/processor.
On/Off Switch
Front and centerAbove, center the product as big
as possible, then put the labels in orbit around it with
straight lines to their destinations. Sans-serif type
reads easily; minimal contrasts (right) are clean. No
numbering or indents are necessary.
Inputs AudioAbove, one font family and size for similarity,
contrasting weight and value for difference.
Single-line contact
information echoes
the horizontal motif.
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Layout Differences establish hierarchy | Page 1 of 2
Hutchins Street Square Hotel
is a great place for conferences,
banquets, receptions and otherevents, but no one looking at its
information flier would know
that. Its as bland as a bucket
a page of words in one style,
one size, one weight, one color,
lost in an ocean of white. The
datas there, but no life.
Such a modest sheet is easy
to overlook, but keep in mindthat for many customers its the
first (and maybe the last!) thing
theyll see. Take the time to give
it appeal and at-a-glanceclarity.
Heres how to do that.
Before
RFacility Facility
UseMaximumOccupancy
R en ta l F ee D ep os it N on -P ro fitFee
Non-ProfitDeposit
THEATRE* PermanentSeating
789 $1500 $700 $700 $700
KIRST HALL LectureBanquet
700 (Lecture)400 (Banquet)
$1,400 $600 $600 $600
CRETE HALL LectureBanquet
500 (Lecture)200 (Banquet)
$850 $400 $400 $400
CRETE HALLKITCHEN
$400 $200 $200 $200
THOMAS THEATRE LectureBanquet
100 (Lecture)100 (Banquet)
$600 $300 $300 $300
AMPHITHEATRE OutdoorTheatre
250 $600 $300 $300 $300
C OT TA GE R OO M L ec tu reBanquet
75 (Lecture)35 (Banquet)
$400 $200 $200 $200
PIS ANO R OOM Le ctu reBanquet
7535
$400 $200 $200 $200
COTTAGE~PISANOROOMS (Combined)
LectureBanquet
150 (Lecture)75 (Banquet)
$700 $400 $400 $400
GREEN ROOM Meeting 12 $30
ROTUNDA(Available only whenno other facility isrented)
Recptions(No tables/chairs)
$600 $300 $300 $300
Hutchins Street Square Hotel
125 South Hutchins Street, Lockeford, CA 95678
Tel: 209-333-1234 x2465 | Fax: 209-123-5678
* A Theatre technician will be assigned and fees will be additional and assessed according to individual needs.
Non-Profit Designation: 501(C)(3) Any group incorporated as a charitable organization with non-profit tax exemption status with the IRS.
Notes: Set-ups requiring unusually difficult formats will be reviewed and additional maintenance fees applied. Rental of facilities is subject
to availability. The Square reserves the right to deem an event inappropriate for either space or content based on technical requirements
and projected audience size. Holiday rental requests are reviewed on an individual basis and added costs will appl y. Other charges will be
quoted to renter at the time the contract is signed, fees are subject to change without notice. Certificate of Insurance required for every
event. HSS Security Guards required for evening and week-end events.
Its all the same! The before doesnt look
like the hotel; it looks like e-mailone typestyle,
weight and color, skinny lines like youd draw
with a pencil, no hierarchy, no visual guidepostsof any kind. They set an attractive table (below);
but the customer wont see thatunless he gets
past this. Problem: The plain sheet makes him do
all the workof deciphering its information.
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Create hierarchy with type Simple modi-fications to typestyle, weight and color are all
it takes to make the information appealing
and easy to read: (1) A headline clearly labels
the page (no guessing) and bears a swashy
resemblance to the elaborate table setting.
(2, 3) Bold type identifies heads; white and
black tell you theyre different kinds. (4) Light
type is for transitory data. (5) Column lines
in white, not black, quietly recede, giving the
more-important rows prominence.
Non-Profit Designation: 501(C)(3) Any group incorporated as a
Facility Facility
Use
Maximum
Occupancy
Theatre* PermanentSeating
789
Kirst Hall LectureBanquet
700 (Lecture)400 (Banquet)
Crete Hall LectureBanquet
500 (Lecture)200 (Banquet)
Rental Facilities2
1
3 4
After
Facility Facility
Use
Maximum
Occupancy
Ren ta l Fee Depos it Non-Profit
Fee
Non-Profit
Deposit
Theatre* PermanentSeating
789 $1500 $700 $700 $700
Kirst Hall LectureBanquet
700 (Lecture)400 (Banquet)
$1,400 $600 $600 $600
Crete Hall LectureBanquet
500 (Lecture)200 (Banquet)
$850 $400 $400 $400
Crete Hall
Kitchen
$400 $200 $200 $200
Thomas Theatre LectureBanquet
100 (Lecture)100 (Banquet)
$600 $300 $300 $300
Amphitheatre OutdoorTheatre
250 $600 $300 $300 $300
Cottage Room LectureBanquet
75 (Lecture)35 (Banquet)
$400 $200 $200 $200
Pisano Room LectureBanquet
7535
$400 $200 $200 $200
Cottage & Pisano
Rooms (Combined)LectureBanquet
150 (Lecture)75 (Banquet)
$700 $400 $400 $400
Green Room Meeting 12 $30
Rotunda (Available only whenno other facility isrented)
Recptions(No tables/chairs)
$600 $300 $300 $300
* A Theatre technician will be assigned and fees will be additional and assessed according to individual needs.
Non-Profit Designation: 501(C)(3) Any group incorporated as a charitable organization with non-profit tax exemption status with the IRS.
Notes: Set-ups requiring unusually difficult formats will be reviewed and additional maintenance fees applied. Rental of facilities is subject
to availability. The Square reserves the right to deem an event inappropriate for either space or content based on technical requirements
and projected audience size. Holiday rental requests are reviewed on an individual basis and added costs will apply. Other charges will be
quoted to renter at the time the contract is signed, fees are subject to change without notice. Certificate of Insurance required for every
event. HSS Security Guards required for evening and week-end events.
Rental Facilities
Hutchins Street Square
125 South Hutchins Street, Lockeford, CA 95678
Tel: 209-333-1234 x2465 | Fax: 209-123-5678
Create hierarchy with colorDark, medium and light colors define
easy-to-follow rows. Dark belongs
at the top; the light colors alternate
down the page. All have been taken
from the banquet room, giving the
page a direct visual link to the hotel.
Color unifies the primary data and
makes a focal point, visually the most
important element on the page.
Page 2 of 2
5
The page now has visual levels of
information that clue the reader to
whats what.
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White dominates the layout. Images are the same style
and size. Typestyle is constant. Colors repeat. Green and
gray sampled from the cover image, plus white (the back-
ground), yield a light, healthy palette.
Set a reasonableweight-loss goal.
Weightis anissue forsome
adults, however. The best
strategy formanaging weighti s
simple andstraightforward.
WhatshouldI targetas a
desirable weight, andhow many
caloriesdo Ineed to eliminate to
lose weight?
Reference the Body Mass
IndexCharton the back ofthis
brochure forhealthy weightsof
adultmen andwomen. Youre
lesslikely to regainweight if
youlose itgradually. Aim fora
lossof one halfto one pounda
week. To lose a pounda week,
eatabout500 caloriesperday
lessthan the amountneeded
to maintainyour currentweight.
Reduce calorie intake by:
Alteryour foodintake (reduce
portionsizes, eatless higher
calorie/fatfoods, substitute
highcalorie choiceswith low
calorie alternatives)
Exercise more to burncalories
Get active for 30-minutes a day.
All ittakes isjust thirty minutes
a day ofmoderate inintensity
activity to improve yourhealth
thats3-4 hoursa week. Cant
fita 30-minute chunk oftime
into yourday? Thatsokay.
Aim fora total time ofat least
thirty minutes, accumulatedin
shortboutsof three 10-minute
sessions.
Whatactivities are moderate
inintensity and how many
caloriescanyouburninonly
30-minutes?
Volleyball . . . . . . . . . . . . . .100
Leisure swimming . . . . . . . . 125
Brisk walking . . . . . . . . . . .160
Leisure cycling . . . . . . . . . .160
Gardening . . . . . . . . . . . . .185
Tennis. . . . . . . . . . . . . . . . .220
1 2 33
Layout Bring the outside in
Making an inside look like an outside can be tricky. Heres what to do. Carry over the typestyles,
colors, image style and general layout. Proportion counts. A lot of green looks different from a little.
Pictures look different big than small. Heres more . . .
Same
Letter-size
sheet, folded
Health
Organic shapes Key to this
design are the organic out-
lines of the extra-large images;
they yield a fluid, indistinct
edge that conveys a sense of
airiness and health. Note thateach image also has a straight
edge where it bleeds off the
page. Text set aligned left or
right will mimic this exactly.
Below, super-light type is most-
ly air and fresh as a breeze,
just like the layout.
HealthyLiving
Three stepsto health and
fitness
Supplement of Jefferson Memorial Hospital
Make sensiblefood selections.
All foodsfit! Youcan enjoy
all foodwithoutoverdoing
it. Being moderately active
letsyou enjoy a wider
range offoodsaspartof a
healthful diet. Thirty minutes
ofmoderate activity daily
meansyourburning extra
calories. Ifyour weightis
appropriate, thattranslates
to increasedchoicesin the
variety offoods youselect.
steps to health and fitnessAfter decades of nutri tion advice, it is now clear that di et does not st and
alone in the quest for good healthphysical activity plays an integral part as
well. There is a powerf ul link between how activ e you are and the foods you
eat. By making healthy food choices and becoming more physically active,
you can look bett er, feel more fit, improve your heal th and fight desece.
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XiBAmagazine.com UDesign talk 7of10
Logo Signature logo
Is anything more graphically unique than your signature? Its like no other. So if you have
a business or project thats an extension ofyoua notary public is a good candidatewhy not
use your signature as its logo? Heres one possibility:
Typography reinforces Strengthen the design by setting
excellent type appropriately chosen. Here, classic Adobe
Garamond conveys age, tradition and dignity, while bold
Franklin Gothic Heavy adds a highly visible counterpoint.Because these are very different kinds of type, youll need to
adjust their point sizes to make them the same visualsize; in
this case, Franklin was made smaller. Note the white title on
the gray field stands apart quietly.
A signature logo is easy to make. Just sign your name,
scan it, then trace it with the Pen tool. The result is lightlystylized and cant be forged without detection. White on
grayor a color of your choiceaddsartistry.
Cap heightLEO DES ROSIER NOTARY PUBLIC Certified Signing Agent
2307 Vernon Street, Roseville, CA 95676
P |916-501-0385 F | 916-789-8761 [email protected]
Reduce Franklin to match Garamond
Sign . . . and trace
Uppercase name,
bold, contrasting title,
italic description
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XiBAmagazine.com U
Typefaces
1 Adobe Garamond Regular| 8.5/13 pt
2 ITC Franklin Gothic Heavy| 7.6/13 pt
3 Adobe Garamond Italic| 8.5/13 pt
4 (ah) Helvetica Neue Std Thin
a) 66/53 pt
b) 23/24 ptc) 10/11 pt
d) 40 pt
e) 216 pt
f) 14/17 pt
g) 50 pt
h) 12/13.5 pt
5 Helvetica Neue Std Light Italic
7.5/10.5 pt
6 Helvetica Neue Std Light | 7.5/10.5 pt
Images
7 (ab) iStockphoto.com | a b
Article resources
Colors
C18 M15 Y18 K0
C50 M0 Y100 K0
C0 M0 Y0 K50
8
9
10
9
10
8
1
2
1
3LEO DES ROSIER NOTARY PUBLIC Certified Signing Agent2307 Vernon Street, Roseville, CA 95676
P |916-501-0385 F | 916-789-8761 [email protected]
HealthyLiving
Three stepsto health and
fitness
Supplementof Jefferson Memorial Hospital
Set a reasonableweight-loss goal.
Weight isanissue forsome
adults, however. The best
strategy formanaging weightis
simple andstraight forward.
WhatshouldI ta rgetasa
desirable weight, andhow many
caloriesdo Ineed to eliminate to
lose weight?
Reference the Body Mass
IndexChartonthe backofthis
brochure forhealthy weightsof
adultmenand women. Youre
lesslikely to regainweightif
youlose itgradually. Aim fora
lossofone ha lfto one pounda
week. To lose a pounda week,
eatabout500 caloriesper day
lessthanthe amountneeded
to maintainyourcurrent weight.
Reduce calorie intake by:
Alteryourf oodintake (reduce
portionsizes, eatlesshigher
calorie/fatfoods, substitute
highcalorie choiceswith low
calorie alternatives)
Exercise more to burncalories
Get active for 30-minutes a day.
All ittakesi sjust thirty minutes
a day ofmoderate inintensity
activity to improve yourhealth
thats3-4 hoursa week. Cant
fita 30-minute chunkoftime
into yourday?Thatsokay.
Aim fora total time ofatleast
thirty minutes, accumulatedin
shortboutsof three 10-minute
sessions.
Whatactivitiesare moderate
inintensity andhow m any
ca loriescanyouburninonly
30-minutes?
Volleyball . . . . . . . . . . . . . .100
Leisure swimming . . . . . . . .125
Briskwalking . . . . . . . . . . .160
Leisure cycling . . . . . . . . . .160
Gardening . . . . . . . . . . . . .185
Tennis. . . . . . . . . . . . . . . . .220
Make sensiblefood selections.
All foodsfit! Youcan enjoy
all foodwithoutoverdoing
it. Being moderately active
letsyou enjoy a wider
range offoodsaspartofa
healthful diet. Thirty minutes
ofmoderate activity daily
meansyourburning extra
calories. Ifyour weightis
appropriate, thattranslates
to increasedchoicesin the
variety offoods youselect.
1 2 33steps to health and fitnessAfter decades of nutrition advice, it is now clear that diet does not standalone in the quest for good healthphysical activity plays an integral part as
well. There is a powerful link between how active you are and the foods you
eat. By making healthy food choices and becoming more physically active,
you can look better, feel more fit, improve your health and fight desece.
7a
Design talk 8of10
4a
4b
4c
7b
4d
4e
4f
4g
4h
5
6
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XiBAmagazine.com UDesign talk 9of10
TRUMAN STATE UNIVERSITY
Social Science Update
ANALOG INPUTANALOG OUTPUT
5 7
6 8
3
2 4
5 7
6 8
1 1/Mic3
2
IN
RS-232 PORT
100V
50~60HZ
USB PORT
OUT
4
TEST PORTwww.audyssey.com
120V 240V
Powerconnection Connectthe
suppliedpower connector here.
USBPort (Installer use)
Analog Outputs Audio
outputjacksconnecttheunit
to theamplifier.
Audyssey Laboratories, Inc. 350South Figueroa St., Suite196, LosAngeles, CA90071 Tel: (213) 625-4300 www.audyssey.com
RS-232 Port (Installer use)
Test Port (Audysseyuse) Analog Inputs Audio input
jacksconnecttheunitto the
preamplifier/processor.
On/Off Switch
Facility Facility
UseMaximumOccupancy
Re nt alF ee Depo si t N on-Pro fitFee
Non-ProfitDeposit
Theatre* PermanentSeating
789 $1500 $700 $700 $700
KirstHall LectureBanquet
700 (Lecture)400 (Banquet)
$1,400 $600 $600 $600
Crete Hall LectureBanquet
500 (Lecture)200 (Banquet)
$850 $400 $400 $400
Crete HallKitchen
$400 $200 $200 $200
Thomas Theatre LectureBanquet
100 (Lecture)100 (Banquet)
$600 $300 $300 $300
Amphitheatre OutdoorTheatre
250 $600 $300 $300 $300
Cottage Room LectureBanquet
75 (Lecture)35 (Banquet)
$400 $200 $200 $200
Pisano Room LectureBanquet
7535
$400 $200 $200 $200
Cottage &PisanoRooms (Combined)
LectureBanquet
150 (Lecture)75 (Banquet)
$700 $400 $400 $400
GreenRoom Meeting 12 $30
Rotunda (Availableonly whennoother facilityisrented)
Recptions(Notables/chairs)
$600 $300 $300 $300
*A Theatretechnician willbe assignedand fees willbe additionalandassessed accordingtoindividual needs.
Non-ProfitDesignation: 501(C)(3)Any groupincorporatedas ac haritableorganization with non-profittaxe xemption status with theIRS.
Notes: Set-ups requiringunusually difficultformatswill bereviewed andadditionalma intenancefees applied. Rentalof facilitiesissubject
toavailability. TheSquarereserves theright todeem an eventinappropriatefor either spaceor contentbasedon technicalrequirements
andprojected audiencesize. Holiday rentalreque sts are reviewed on an individualbasis and added costs willapply. Othercharges willbe
quoted to renteratthe time the contractis signed, fees are subjectto change withoutnotice. Certificate ofInsurance required forevery
event. HSS Security Guards required forevening and week-e ndevents.
Rental Facilities
HutchinsStreet Square
125 SouthHutchinsStreet, Lockeford, CA95678
Tel: 209-333-1234 x2465 |Fax: 209-123-5678
Typefaces
1 Myriad Pro Semibold | 8/10.5 pt
2 (ab) Myriad Pro Light | a) 8/10.5 pt
b) 9 pt
3 Myriad Pro Bold | 9 pt
4 Helvetica Neue Std Black Cond | 55 pt
5 (ab) Trajan Pro Bold | a) 16 ptb) 31 pt
6 Helvetica Neue Std Black | 9/14 pt
7 Helvetica Neue Std Light | 9/14 pt
8 Zapfino One | 20 pt
9 (ab) Helvetica Neue Std Heavy
a) 9/10.8 pt, b) 8/13.5 pt
10 (ab) Helvetica Neue Std Roman
a) 9/10.8 pt, b) 8/13.5 pt
Images
11 iStockphoto.com
Article resources
Colors
C0 M0 Y0 K100
C0 M0 Y0 K65
C0 M0 Y0 K40
C45 M70 Y0 K0
C0 M20 Y100 K0
C20 M35 Y58 K265
C0 M0 Y0 K60
C20 M35 Y58 K15
C16 M15 Y20 K0
C0 M0 Y18 K2
12
13
14
15
1
2b
2a
10b9b1615
11 4 5a 5b
6
7
8
9a
10a
12
17
18
19
20
21
9a
3
16
17
18
19
20
21
12
13
14
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10of10 | Printing formats
Design talk 0643
XiBAmagazine.com U
Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designer
Dexter Mark Abellera Staff designer
Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail [email protected]
www http://www.bamagazine.com
Copyright 2006 Before & After magazine
ISSN 1049-0035. All rights reserved
You may pass along a free copy of this article to others
by clicking here. You may not alter this article, and you
may not charge for it. You may quote brief sections
for review; please credit Before & After magazine, and
let us know. To link Before & After magazine to your
Web site, use this URL: http://www.bamagazine.com.
For all other permissions, please contact us.
Subscribe to Before & After
Subscribe to Before & After, and become a
more capable, confident designer for pennies
per article. To learn more, go to
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E-mail this articleTo pass along a free copy of this article to
others, click here.
Join our e-list
To be notified by e-mail of new articles as
they become available, go to
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Design talk 10of10
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Back | Paper-saver format
For paper-saver formatPrint: (Specify pages 1216)
For presentation formatPrint: (Specify pages 110)
Before & After is made to fit your binder
Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.
Format: Landscape
Page Size: Fit to Page
Save
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amagazine.com
1of5
DesignTalk7:FiveDesig
nIdeas0643
0643DesignTalk7:F
iveDesignIdeas
Five
Design
Ideas
OutsideInside
Healthy
Living
Threesteps
tohealthand
fitness
SupplementofJeffersonMemorialHospitalProductCallo
uts
ANALOG
INPUT
ANALOGOUTPUT
5
7
6
8
3
2
4
5
7
6
8
1
1/Mic
3
2
IN
R S-232PORT
100V
50~60HZ
USB PORT
OUT
4
TESTPORT
www.audyssey.com
120V
240V
Powerconnection
Conn
ectthe
supplie
dpow
er
conn
ectorh
ere
.
USBPort
(Installer
use)
AnalogOutputsA
udio
outputjack
sconn
ecttheunit
totheam
plifi
er.
AudysseyLaboratories,Inc.350SouthFig
uero
aSt.,Suite19
6,LosAn
geles,CA
90071
Tel:
(213)625-4
300
www.audyssey.com
RS-232Port
(Installer
use) T
estPort
(Aud
ysse
yuse)
AnalogInputsA
udioin
put
jack
sconn
ecttheunit
toth
e
pre
am
plifi
er/
pro
cessor.
On/OffSwitch
Pric
eGuide
SignatureLogo
One-PhotoCover
TRUMANSTATEUNIVERSITY
SocialScienceUpdate
D
esignT
alk7
Coverdesign
Domorewithless
Whatdoyoudowhen
youhavethreephotosavailable?Youusethemall,right
?Notnecessarily.One
canbemoreeffective.
Here,thecampustoweraloneconveystheessenceofth
eschoolbetterthanthree
photoscould;theheadlineinasingle,school-colo
redbarquietlyprovidesthe
data.
(Above)Hehadthreegoodphotos,buttofitallthree
intohislayoutthedesignerhadtoshrink,cropandpush
eachtotheperimeter,wheretheynowlookalik
e(similar
massesandtextures)andaredifficulttoread.
Hethen
addedaflat(andmeaningless)bluefield,blocktypein
threesizesan
damotifofhorizontalstripes.The
morehe
designed,theweakerthecovergot;theschoolandits
socialscience
programwerelostintheartificialstuff.To
addinsulttoinjury,itwastoomuchwork!Solut
ion:Let
oneimagedo
thetalking.
After
TRUMANSTATEUNIVERSITY
SocialScienceUpdate
LessismoreCampustow
er
anchorsthemakeover.Simplycen-
teritandletitdothetalking,then
addyourwords.Note,above,that
thebarisshortenoughtoletthe
pictureflowby.Below,scho
olcolors
violetandtanplusthegreenof
thetreesmakeanappealing,split
complementarypalette.
Before
TRUMANSTATEUNIVERSITY
SocialScienceUpdate
20
06
SOCIAL
SCIENCE
UPDATE
TRUMANSTATEUNIVE
RSITY
7/29/2019 Before and After 0643
13/16
Before&After|www.bamagazine.com
2of5
DesignTalk7:FiveDesig
nIdeas0643
0643DesignTalk7:F
iveDesignIdeas
LayoutBringth
ewordsintothepicture
Forthetechnicalamongus,descriptivegraphicsa
refuntomake.Thekeytoclarityistothink
ofthewordsaspartof
thepicture,notasanextratobesetofftotheside.
ANALOG
INPUT
ANALOG
OUTPUT
5
7
6
8
3
2
4
5
7
6
8
1
1/Mic
3
2
IN
RS-232PORT
100V
50~60HZ
USBPORT
OUT
4
TESTPORT
www.audyssey.com
120V
240V
(1)On/OffSwitchTurnsthe
unitonandoff.
(2)PowerconnectionThe
powerconnectorplugs
intotheunithere.
(3)RS-232PortUsedfor
installationonly.
(4)USBPortUsedfor
installationonly.
(5)TestPortForAudyssey
useonly.
(6)AnalogOutputAudio
outputjacksconnectthe
unittoamplifier.
(7)AnalogInputAudioinput
jacksconnecttheunitto
theamplifier.
AudysseyLaboratories,Inc.
350SouthFigueroaSt.,Suite196,
LosAngeles,
CA90071
Tel:(213)625-4300
Web:www.audyssey.com
(1)
(2)
(3)
(4)
(5)
(6)
(7)
Des
igncomplicatesthemessage
The
goalofthissmallproductguidewas
simp
le:labelthepartsoftheproductf
or
thecustomer.Butthedesignerlostsig
ht
ofth
atandarrangedthecardinaneatL
shap
e,productononeside,labelsonthe
other.Result:Theproducts
tiny,theimportantcenterof
thepageisempty,andth
e
readermustreferbackand
forthneedlessly(left).
ANALOGINPUT
ANALOGOUTPUT
5
7
6
8
3
2
4
5
7
6
8
1
1/Mic
3
2
IN
RS-232PORT
100V
50~60HZ
USBPORT
OUT
4
TESTPORT
www.audyssey.com
120V
240V
PowerconnectionConnectthe
suppliedpowerconnectorhere.
USBPort(Installeruse)
AnalogOutputsAudio
outputjacksconnecttheunit
totheamplifier.
AudysseyLaboratories,Inc.350SouthFig
uero
a
St.,Suite1
96,LosAn
gele
s,CA
90071
Tel:(21
3)62
5-4
300
www.audyssey.com
RS-232Port(Installeruse) T
estPort(Audysseyuse)
Analog
InputsAudioinput
jacksconnecttheunittothe
preamplifier/processor.
On/OffSwitch
FrontandcenterAbo
ve,centertheproductasbig
aspossible,thenputthelabelsinorbitarounditwith
straightlinestotheirde
stinations.Sans-seriftype
readseasily;minimalco
ntrasts(right)areclean.No
numberingorindentsarenecessary.
InputsA
udio
Above,onefontfamilyandsizefo
rsimilarity,
contrastingweightandvalueford
ifference.
Single-linec
ontact
information
echoes
thehorizontalmotif.
LayoutDifferen
cesestablishhiera
rchy|Page1of2
HutchinsStreetSquareHotel
isagre
atplaceforconferences,
banqu
ets,receptionsandother
events,butnoonelookingatits
inform
ationflierwouldknow
that.It
sasblandasabucket
apage
ofwordsinonestyle,
onesize,oneweight,onecolor,
lostin
anoceanofwhite.The
datasthere,butnolife.
Suc
hamodestsheetiseasy
tooverlook,butkeepinmind
thatfo
rmanycustomersitsthe
first(andmaybethelast!)thing
theyll
see.Takethetimetogive
itappe
alandat-a-glanceclarity.
Hereshowtodothat.
BeforeRF
acility
Facility
Use
Maximum
Occupancy
RentalFee
Deposit
Non-Profit
Fee
Non-Profit
Deposit
THEATRE*
Permanent
Seating
789
$1500
$700
$700
$700
KIRSTHALL
Lecture
Banquet
700(Lecture)
400(Banquet)
$1,400
$600
$600
$600
CRETEHALL
Lecture
Banquet
500(Lecture)
200(Banquet)
$850
$400
$400
$400
CRETEHALL
KITCHEN
$400
$200
$200
$200
THOMASTHEATRE
Lecture
Banquet
100(Lecture)
100(Banquet)
$600
$300
$300
$300
AMPHITHEATRE
Outdoor
Theatre
250
$600
$300
$300
$300
COTTAGEROOM
Lecture
Banquet
75(Lecture)
35(Banquet)
$400
$200
$200
$200
PISANO
ROOM
Lecture
Banquet
75
35
$400
$200
$200
$200
COTTAGE~PISANO
ROOMS(Combined)
Lecture
Banquet
150(Lecture)
75(Banquet)
$700
$400
$400
$400
GREENROOM
Meeting
12
$30
ROTUNDA
(Availableonlywhen
nootherfacilityis
rented)
Recptions
(Notables/
chairs)
$600
$300
$300
$300
HutchinsStreetSquareHotel
125SouthHutchinsStreet,Lockeford,CA95678
Tel:209-333-1234x2465|Fax:209-123
-5678
*ATheatretechnicianwillbeassignedandfeeswillbeadditionalandassessedaccordingtoindividualneeds.
Non-ProfitDesignation:501(C)(3)Anygroupincorporatedasacharitableorganizationwithnon-profittaxexemptionstatuswiththeIRS.
Notes:Set-upsrequiringunusuallydifficultformatswillbereviewedandadditionalmaintenancefeesapplied.Rentaloffacilitiesissubject
toavailability.TheSquarereservestherighttodeemaneventinappropriateforeithersp
aceorcontentbasedontechnicalrequirements
andprojectedaudiencesize.Holidayrentalrequests
arereviewedonanindividualbasis
andaddedcostswillapply.Otherchargeswillbe
quotedtorenteratthe
timethecontractissigned,feesaresubjecttochangewithoutnotice.CertificateofInsurancerequiredforevery
event.HSSSecurityGuardsrequiredforeveningandweek-endevents.
Itsall
thesame!Thebeforedoesnt
look
likethe
hotel;itlookslikee-mailonetypestyle,
weight
andcolor,skinnylineslikeyoudd
raw
withapencil,nohierarchy,novisualguid
eposts
ofanykind.Theysetanattractivetable(below);
butthe
customerwontseethatunlessh
egets
pastthis.Problem:Theplainsheetmakeshimdo
alltheworkofdecipheringitsinformation.
7/29/2019 Before and After 0643
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Before&After|www.bamagazine.com
3of5
DesignTalk7:FiveDesignIdeas0643
0643DesignTalk7:F
iveDesignIdeas
CreatehierarchywithtypeSimplemodi-
fications
totypestyle,weightandcolorare
all
ittakest
omaketheinformationappealing
andeasy
toread:(1)Aheadlineclearlylabels
thepage
(noguessing)andbearsaswashy
resembla
ncetotheelaboratetablesetting.
(2,3)Boldtypeidentifiesheads;whiteand
blacktellyoutheyredifferentkinds.(4)Lig
ht
typeisfo
rtransitorydata.(5)Columnlines
inwhite,
notblack,quietlyrecede,givingth
e
more-importantrowsprominence.
Non-ProfitDe
signation:501(C)(3)Anygroupincorporatedasa
Facility
Facility
Use
Maximum
Occupancy
Theatre*
Permanent
Seating
789
KirstHall
Lecture
Banquet
700(Lecture)
400(Banquet)
CreteHall
Lecture
Banquet
500(Lecture)
200(Banquet)
R
entalFacilities
2 13
4
After
Facility
Facility
Use
Maximum
Occupancy
RentalFee
Deposit
Non-Profit
Fee
Non-Profit
Deposit
Theatre*
Permanent
Seating
789
$1500
$700
$700
$700
KirstHall
Lecture
Banquet
700(Lecture)
400(Banquet
)
$1,400
$600
$600
$600
CreteHall
Lecture
Banquet
500(Lecture)
200(Banquet
)
$850
$400
$400
$400
CreteHall
Kitchen
$400
$200
$200
$200
ThomasTheatre
Lecture
Banquet
100(Lecture)
100(Banquet
)
$600
$300
$300
$300
Amphitheatre
Outdoor
Theatre
250
$600
$300
$300
$300
CottageRoom
Lecture
Banquet
75(Lecture)
35(Banquet)
$400
$200
$200
$200
PisanoRoom
Lecture
Banquet
75
35
$400
$200
$200
$200
Cottage&Pisano
Rooms(Combined)
Lecture
Banquet
150(Lecture)
75(Banquet)
$700
$400
$400
$400
GreenRoom
Meeting
12
$30
Rotunda
(Availableonlywhen
nootherfacilityis
rented)
Recptions
(Notables/
chairs)
$600
$300
$300
$300
*ATheatretechnicianwillbeassignedandfeeswillbeadditional
andassessedaccordingtoindividualneeds.
Non-ProfitDesignation:501(C)(3)Anygroupincorporatedas
acharitableorganizationwithnon-profittaxexemptionstatuswiththeIRS.
Notes:Set-upsrequiringunusuallydifficultformatswillbereviewedandadditionalmaintenancefeesapplied.Rentaloffacilitiesissubject
toavailability.TheSquarereservestherighttodeemaneventin
appropriateforeitherspaceorcontentbasedontechnicalrequirements
andprojectedaudiencesize.Holidayrentalrequests
arereviewedonanindividualbasisandaddedcostswillapply.Otherchargeswillbe
quotedtorenteratthe
timethecontractissigned,feesaresubjecttochangewithoutnotice.CertificateofInsurancerequiredforevery
event.HSSSecurityGuardsrequiredforeveningandweek-end
events.
RentalFacilities
Hutchins
StreetSquare
125SouthHutchinsStreet,Lockeford,CA95678
Tel:209-333-1234x2465|Fax:209-123-5678
Createhierarchywithco
lor
Dark,mediumandlightcolorsdefine
easy-to-followrows.Darkbe
longs
atthetop;thelightcolorsalternate
downthepage.Allhavebee
ntaken
fromthebanquetroom,givingthe
pageadirectvisuallinktothehotel.
Colorunifiestheprimarydataand
makesafocalpoint,visually
themost
importantelementonthepage.
Page2of25
Thepagenowhasvisuallevelsof
informationthatcluethereaderto
whatswhat.
Whitedominatesthe
layout.Imagesarethesamestyle
andsize.Typestyleis
constant.Colorsrepeat.Greenan
d
graysampledfromth
ecoverimage,pluswhite(theback-
ground),yieldalight,healthypalette.
Setareasonable
weight-lossgoal.
Weightisanissueforsome
adults,however.Thebest
strategyformanagingweightis
simpleandstraightforward.
WhatshouldItargetasa
desirableweight,andhowmany
caloriesdoIneedtoeliminateto
loseweight?
ReferencetheBodyMass
IndexChartonthebackofthis
brochureforhealthyweightsof
adultmenandwomen.Youre
lesslikelytoregainweightif
youloseitgradually.Aimfora
lossofonehalftoonepounda
week.Toloseapoundaweek,
eatabout500caloriesperday
lessthantheamountneeded
tomaintainyourcurrentweight.
Reducecalorieintakeby:
Alteryourfoodintake(reduce
portionsizes,eatlesshigher
calorie/fatfoods,substitute
highcaloriechoiceswithlow
caloriealternatives)
Exercisemoretoburncalories
Getactivefor30-
minutesaday.
Allittakesisjustthirtyminutes
adayofmoderateinintensity
activitytoimproveyourhealth
thats3-4hoursaweek.Cant
fita30-minutechunkoftime
intoyourday?Thatsokay.
Aimforatotaltimeofatleast
thirtyminutes,accumulatedin
shortboutsofthree10-minute
sessions.
Whatactivitiesaremoderate
inintensityandhowmany
caloriescanyouburninonly
30-minutes?
Volleyball..............100
Leisureswimming........125
Briskwalking...........160
Leisurecycling..........160
Gardening.............185
Tennis.................220
1
2
3
3
LayoutBringth
eoutsidein
Makinganinsidelook
likeanoutsidecanbetricky
.Hereswhattodo.Carryov
erthetypestyles,
colors,imagestyleand
generallayout.Proportion
counts.Alotofgreenlooksdifferentfromalittle.
Pictureslookdifferent
bigthansmall.Heresmore
...
Same
L
etter-size
s
heet,folded
He
alth
OrganicshapesKey
tothis
designaretheorganic
out-
linesoftheextra-largeimages;
theyyieldafluid,indis
tinct
edgethatconveysasenseof
airinessandhealth.Notethat
eachimagealsohasa
straight
edgewhereitbleedsoffthe
page.Textsetaligned
leftor
rightwillmimicthisexactly.
Below,super-lighttypeismost-
lyairandfreshasabreeze,
justlikethelayout.
Healthy
Living
Threesteps
tohealthand
fitness
SupplementofJeffersonMemorialHospital
Makesensible
foodse
lections.
Allfoodsfit!Y
oucanenjoy
allfoodwitho
utoverdoing
it.Beingmod
eratelyactive
letsyouenjoyawider
rangeoffood
saspartofa
healthfuldiet.Thirtyminutes
ofmoderateactivitydaily
meansyourb
urningextra
calories.Ifyourweightis
appropriate,thattranslates
toincreasedchoicesinthe
varietyoffoodsyouselect.
stepstohe
althandfitness
Afterdecadesofnutritionadvice,itisnowclearthatdietdoesnotstand
aloneinthequestforgoodhealthphysicalactivityplaysanintegralpartas
well.Thereisapowerfullinkbetw
eenhowactiveyouareandthefoodsyou
eat.Bymakinghealthyfoodchoicesandbecomingmorephysicallyactive,
youcanlookbetter,feelmorefit,
improveyourhealthandfightdesece.
7/29/2019 Before and After 0643
15/16
Before&After|www.bamagazine.com
4of5
DesignTalk7:FiveDesignIdeas0643
0643DesignTalk7:F
iveDesignIdeas
Logo
Signature
logo
Isanythingmoregraphicallyuniquethanyoursignature?Itslikenoother.Soifyouhave
abusinessorprojectthatsanextensionofyoua
notarypublicisagoodcandidatewhynot
useyoursignatureasitslogo?Heresonepossibilit
y:
Typographyreinforc
esStrengthenthedesignbysetting
excellenttypeappropriatelychosen.Here,classicAdobe
Garamondconveysage,traditionanddignity,whilebold
FranklinGothicHeavyaddsahighlyvisiblecounterpoint.
Becausetheseareverydifferentkindsoftype,youllneedto
adjusttheirpointsizes
tomakethemthesamevisualsiz
e;in
thiscase,Franklinwas
madesmaller.Notethewhitetitle
on
thegrayfieldstandsapartquietly.
Asignaturelogoiseasyto
make.Justsignyourname,
scanit,thentraceitwiththePentool.Theresultislightly
stylizedandcantbeforged
withoutdetection.Whiteon
grayoracolorofyourchoiceaddsartistry.
Capheight
LEODESROSIER
NOTARY
PUBLIC
CertifiedSigningAgent
2307VernonStreet,Roseville,CA95676
P|916-501-0385
F|916-789
-8761
ReduceFran
klintomatchGaramond
Sign...
andtrace
Uppercasename,
bold,contrastingtitle,
italicdescription
Typefaces
1A
dobeGaramondRegular|8.5/13p
t
2ITCFranklinGothicHeavy|7.6/13p
t
3A
dobeGaramondItalic|8.5/13pt
4(ah)HelveticaNeueStdThin
a
)66/53pt
b
)23/24pt
c
)10/11pt
d
)40pt
e
)216pt
f)14/17pt
g
)50pt
h
)12/13.5pt
5H
elveticaNeueStdLightItalic
7
.5/10.5pt
6H
elveticaNeueStdLight|7.5/10.5pt
Images
7(ab)iStockphoto.com|a
b
Articleresources
Colors
C18M15Y18K0
C50M0Y100K0
C0M0Y0K50
8910
910
8121
3
LEODESROSIER
NOTARY
PUBLIC
CertifiedSigningAgent
2307VernonSt
reet,Roseville,CA95676
P|916-501-0385
F|916
-789-8761
Healthy
Living
Threesteps
tohealthand
fitness
SupplementofJeffersonMemorialHospital
Setareasonable
weight-lossgoal.
Weightisanissueforsome
adults,however.Thebest
strategyformanagingweightis
simpleandstraightforward.
WhatshouldItargetasa
desirableweight,andhowmany
caloriesdoIneedtoeliminateto
loseweight?
ReferencetheBodyMass
IndexChartonthebackofthis
brochureforhealthyweightsof
adultmenandwomen.Youre
lesslikelytoregainweightif
youloseitgradually.Aimfora
lossofonehalftoonepounda
week.Toloseapoundaweek,
eatabout500caloriesperday
lessthantheamountneeded
tomaintainyourcurrentweight.
Reducecalorieintakeby:
Alteryourfoodintake(reduce
portionsizes,eatlesshigher
calorie/fatfoods,substitute
highcaloriechoiceswithlow
caloriealternatives)
Exercisemoretoburncalories
Getactivefor30-
minutesaday.
Allittakesisjustthirtyminutes
adayofmoderateinintensity
activitytoimproveyourhealth
thats3-4hoursaweek.Cant
fita30-minutechunkoftime
intoyourday?Thatsokay.
Aimforatotaltimeofatleast
thirtyminutes,accumulatedin
shortboutsofthree10-minute
sessions.
Whatactivitiesaremoderate
inintensityandhowmany
caloriescanyouburninonly
30-minutes?
Volleyball..............100
Leisureswimming........125
Briskwalking...........160
Leisurecycling..........160
Gardening.............185
Tennis.................220
Makesensible
foodselections.
Allfoodsfit!Youcanenjoy
allfoodwithoutoverdoing
it.Beingmoderatelyactive
letsyouenjoyawider
rangeoffoodsaspartofa
healthfuldiet.Thirtyminutes
ofmoderateactivitydaily
meansyourburningextra
calories.Ifyourweightis
appropriate,thattranslates
toincreasedchoicesinthe
varietyoffoodsyouselect.
1
2
3
3stepstohealthandfitness
Afterdecadesofnutritionadvice,itisnowclearthatdietdoesnotstand
aloneinthequestforgoodhealthphysicalactivityplaysanintegralpartas
well.Thereisapowerfullinkbetweenhowactiveyouarea
ndthefoodsyou
eat.Bymakinghealthyfoodchoicesandbecomingmorephysicallyactive,
youcanlookbetter,feelmorefit,improveyourhealthandfightdesece.
7a
4a
4b
4c
7b
4d
4e4f
4g
4h56
7/29/2019 Before and After 0643
16/16
Before&After|www.ba
magazine.com
5of5
DesignTalk7:FiveDesignIdeas0643
0643DesignTalk7:F
iveDesignIdeas
Before&Aftermag
azine
Before&Afterhasbee
nsharingitspracticalapproach
tographicdesignsince1990.Becauseourmodernworld
hasmadedesignersofusall(readyornot),Before&
Afterisdedicatedtom
akinggraphicdesignunderstand
-
able,usefulandevenfunforeveryone.
JohnMcWadePublis
herandcreativedirector
GayeMcWadeAssoc
iatepublisher
VincentPascualSta
ffdesigner
DexterMarkAbelle
raStaffdesigner
Before&Aftermag
azine
323LincolnStreet,Roseville,CA95678
Telephone916-784-3880
Fax916-784-3995
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gazine.com
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agazine.com
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fore&Aftermagazine
ISSN1049-0035.All
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TRUMANSTATEU
NIVERSITY
SocialScienceUpdate
ANALOGINPUT
ANALOGOUTPUT
5
7
6
8
3
2
4
5
7
6
8
1
1/Mic
3
2
IN
RS-232PORT
100V
50~60HZ
USBPORT
OUT
4
TESTPORT
www.audyssey.com
120V
240V
PowerconnectionConnectthe
suppliedpowerconnectorhere.
USBPort(Installeruse)
AnalogOutputsAudio
outputjacksconnecttheunit
totheamplifier.
AudysseyLaboratories,Inc.350SouthFig
uero
aSt.,Suite1
96,L
osAn
gele
s,CA
90071
Tel:
(21
3)62
5-4
300
www.audyssey.com
RS-232Port(Installeruse) T
estPort(Audysse
yuse)
AnalogInputsAudioinput
jacksconnecttheunittothe
preamplifier/processor.
On/OffSwitch
Facility
Facility
Use
Maximum
Occupancy
R
entalFee
Deposit
Non-Profit
Fee
Non-Profit
Deposit
Theatre*
Permanent
Seating
789
$
1500
$700
$700
$700
KirstHall
Lecture
Banquet
700(Lecture)
400(Banquet)
$
1,400
$600
$600
$600
CreteHall
Lecture
Banquet
500(Lecture)
200(Banquet)
$
850
$400
$400
$400
CreteHall
Kitchen
$
400
$200
$200
$200
ThomasTheatre
Lecture
Banquet
100(Lecture)
100(Banquet)
$
600
$300
$300
$300
Amphitheatre
Outdoor
Theatre
250
$
600
$300
$300
$300
CottageRoom
Lecture
Banquet
75(Lecture)
35(Banquet)
$
400
$200
$200
$200
PisanoRoom
Lecture
Banquet
75
35
$
400
$200
$200
$200
Cottage&Pisano
Rooms(Combined)
Lecture
Banquet
150(Lecture)
75(Banquet)
$
700
$400
$400
$400
GreenRoom
Meeting
12
$
30
Rotunda
(Availableonlywhen
nootherfacilityis
rented)
Recptions
(Notables/
chairs)
$
600
$300
$300
$300
*ATheatretechnicianwillbeassignedandfeeswillbeadditionalandassessedaccordingtoindividualneeds.
Non-ProfitDesignation:501(C)(3)Anygroupincorporatedasacharitableorganizationwithnon-profittaxexemptionstatuswiththeIRS.
Notes:Set-upsrequiringunusuallydifficultformatswillbereviewedan
dadditionalmaintenancefeesapplied.Rentaloffacilitiesissubject
toavailability.TheSquarereservestherighttodeemaneventinapprop
riateforeitherspaceorcontentbasedontechnicalrequirements
andprojectedaudiencesize.Holidayrentalrequestsarereviewedonanindividualbasisandaddedcostswillapply.Otherchargeswillbe
quotedtorenteratthe
timethecontractissigned,feesaresubjectto
changewithoutnotice.CertificateofInsurancerequiredforevery
event.HSSSecurityGuardsrequiredforeveningandweek-endevents
.
RentalFacilities
Hutchins
StreetSquare
125SouthHutchinsStreet,Lockeford,CA95678
Tel:209-333-1234x2465|Fax:209-123-5678
Typ
efaces
1MyriadProSemibold|8/10.5pt
2(a
b)MyriadProLight|a)8/10.5pt
b)9pt
3M
yriadProBold|9pt
4HelveticaNeueStdBlackCond|55pt
5(a
b)TrajanProBold|a)16pt
b)31pt
6HelveticaNeueStdBlack|9/14pt
7HelveticaNeueStdLight|9/14pt
8Za
pfinoOne|20pt
9(a
b)HelveticaNeueStdHeavy
a)
9/10.8pt,b)8/13.5pt
10(ab)HelveticaNeueStdRoman
a)
9/10.8pt,b)8/13.5pt
Ima
ges
11iStockphoto.com
Articleresources
Colors
C0M0Y0K100
C0M0Y0K65
C0M0Y0K40
C45M70Y0K0
C0M20Y100K0
C20M35Y58K265
C0M0Y0K60
C20M35Y58K15
C16M15Y20K0
C0M0Y18K2
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13
14
15
12b
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9b
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4
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5b
6789a
10a
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9a
3
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