with Mark A. Pfister
Becoming an ExceptionalBoard Director Candidate
National Speaking Tour (Excerpt)
Version 1.0
April 1st, 2020
G O A L Swhat to walk away with from today’s webinar...
1Creating
Your Board Director Brand
Strategy & Governance Knowledge
4
Creating Proper Board Documents
2
3
ViableBoard
Candidate
Personal Values –
Organization’s Values
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 2
Creating your entire ‘Package’
5
C R E A T I N G Y O U R B O A R D D I R E C T O R B R A N D
have a Board Director career strategy
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 3
…this is not something you can avoid or delegate
RelevanceBoard
Director ‘Brand’
SpeakingEngagements
WritingArticles
Getting Quoted
Networking
Education & CertificationAssociations
ProperBoard
Documents
Teaching
ThoughtLeadership
Read my article, ‘The Once Taboo World of Board Director Marketing’
C R E A T I N G P R O P E R B O A R D D O C U M E N T S
using the correct terminology
Your Board
Document
Board Documents
Your Board
Bio
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 4
with an ‘s’
without an ‘s’
Remember: Your Board Document is not the same as a Résumé or CV!
important Board Document considerations
• A job résumé or CV guides you down thepath of sounding more like managementand less like leadership or governancematerial!
• The effort put into a proper BoardDocument shows that you view BoardDirectorship as a discipline, not a hobby.
Read my article, ‘7 Steps to Create a Killer Board Document’
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 5
C R E A T I N G P R O P E R B O A R D D O C U M E N T S
important Board Document considerations
Have 1 ‘major’ and 3 ‘minors’• Your 1 ‘major’ is typically your main title and/or expertise area(s)• Your 3 ‘minors’ should be areas that can easily be correlated to
common Board Committees
Example:Mark A. Pfister
Non-Executive Director, Board Consultant, & Business Strategist(with focus in Strategy, Governance, and Technology/Cybersecurity)
My ‘Major’ My 3 ‘Minors’ correlating to common Board Committees
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 6
C R E A T I N G P R O P E R B O A R D D O C U M E N T S
important considerations for your Board Documents
Board Document• This is an exercise in concise &
precision writing!• Start with a Board Profile
summary• Board & Board Committee
experience• Board-Level experience• Executive experience• Education, Certifications,
Memberships, & ProfessionalAffiliations• Differentiator: Core personality
traits & demeanor©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 7
C R E A T I N G P R O P E R B O A R D D O C U M E N T S
Board Bio• This is where you get across
your personal touch!• Start with a summary paragraph
of your accomplishments• Overarching theme of your
career (possibly include a quote from a recognizeable source)• Board and/or Board-level
experiences• Education, certifications,
article/quote references• Differentiator: Explain how your
Values drive your decisioning
the Board’s alignment with values, vision & mission
P E R S O N A L & O R G A N I Z A T I O N V A L U E S
What do we stand for?Ethics, principles, beliefs
Where are we going?What do we aspire to achieve?Hope, ambition
What do we do?Who do we do it for?Motivation, purpose
How are we going to progress?Plan, Goals, Sequencing
What do we have to do?How do we know?Actions, owners, timeframes, resources, outcomes
Values
Vision
Mission
Strategic Objectives
Tactical Actions, Tasks, & Key Performance Indicators (KPI)
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 8
Values are guiding principles that dictate behavior and action of your Board, management, employees, and vendors…
““
the Board’s alignment with values, vision & mission
P E R S O N A L & O R G A N I Z A T I O N V A L U E S
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 9
VisionValues Mission Organization Goals
Committee sub-Goals
Organization Delivery
Capability
1 2 3 4 5 6
è Cumulative Comparison è
Consideration Overlays
Budget Scope Time
board decisioning process
Initiative filtering - vetting & decisioning
P E R S O N A L & O R G A N I Z A T I O N V A L U E S
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 10
B O A R D G O V E R N A N C E & S T R A T E G Y
Board governance framework
Board Governance
Board Governance
Corporate Governance
Corporate Governance
Boar
d G
over
nanc
e Board Governance
Corp
orat
e G
over
nanc
e Corporate Governance
Stra
tegy
Gov
erna
nce
Perf
orm
ance
Inte
grity
Tale
nt
Risk
Ope
ratio
ns
Plan
ning
Repo
rtin
g
Com
plia
nce
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 11
Read my article, ‘Why Do Boards Continue To Struggle With Strategy?’
the evolution of strategy has gone through multiple changes
WarStrategies &
Conflict Deterrence
Politics & Exclusivity
IndustrialProficiency
Strategy Heydays
Strategic Proliferation
1969 - 1990s1900 - 1968500BC through 1900
What I am calling
“Amorphic Strategy”
1990s – 2010s 2010s - ?
War
Politics
Business
?????????
B O A R D G O V E R N A N C E & S T R A T E G Y
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 12
board strategy: foundational elements
Goals TasksStrategy
Objective Action
What? How? When (+Who)?
Set & Ensure Relevance Validate Approach Measure
Progress
Gov
erna
nce
Prin
cipl
eLe
ader
ship
B O A R D O P E R A T I O N A L C O M P O N E N T S
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 13
let’s redefine the definition of strategy...
A strategy is a set of guiding principles that,when communicated and adopted, generates adesired pattern of integrated decision making.
Old Definition: A strategy is a careful plan ormethod, usually over a period of time, toachieve a specific goal.
…in support of the Goals.
B O A R D G O V E R N A N C E & S T R A T E G Y
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 14
C R E A T I N G Y O U R E N T I R E P A C K A G E
have a Board Director career strategy
Certification
Expertise
Experience
‘The CareerTrifecta’
(know-how)
(knowledge application) (proof)
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 15
go all in
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 16
C R E A T I N G Y O U R E N T I R E P A C K A G E
Creating Your Board
Director Brand
Strategy & Governance Knowledge
Creating Proper Board Documents
Personal Values –
Organization’s Values
Read my article,‘Top 5 Mistakes Board Candidates Make’
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 17
Y O U R B O A R D C A N D I D A C Ygo forth and conquer
Follow my strategies: monthly newsletter signup
Approach your Board Candidacy in a disciplined
manner
Use this presentation
as your roadmap
Check out ‘Becoming an Exceptional Board Director Candidate Course’ at
www.PfisterStrategy.com/consulting
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Boardroom Bound 5/15/19National Speaking Tour (excerpt) Pg. 18©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 18
M A R K A . P F I S T E RWith a strong focus in Strategy, Governance, and Technology / Cybersecurity, Mark A. Pfister is CEO of M. A. Pfister StrategyGroup, an executive advisory firm that serves as a strategic advisory council for executives and Boards in the private, public, andnonprofit sectors. He is also Chairman & CEO of Integral Board Group, a specialized Board services and consulting company. Mr.Pfister is a 'Board Macro-Influencer' and his success has been repeated across a wide range of business situations andenvironments. He prides himself on being a coach and mentor to senior executives and directors. In Board Director circles, Mr.Pfister has earned the nickname 'The Board Architect.’
The overarching theme throughout his career has been his aptitude in leadership positions, passionate focus on people, unique governance models,and ability to create value for stakeholders through innovative business strategies and operational excellence. Michael Lorelli, Executive Chairman ofRita’s Franchise Company, has said, “Mark’s unusual combination of excelling at a macro and micro grasp of business, genuine interest inGovernance, and ability to coach and mentor a Management Team make him a terrific Independent Director.”Mr. Pfister is a certified project management professional and frequently serves as an expert Project Executive, consulting on global projects in theirinitiation and operational phases, as well as programs requiring remedial focus to bring them back on track. He has deep knowledge and experiencein Board design & operations, strategic planning, business transformation, technology implementations, decisioning processes, continuing educationprograms, executive coaching, and governance models.Previously, Mr. Pfister was CEO of Pro4ia, Inc., an international consulting and professional services company specializing in a wide range oftechnology solutions utilizing formal Project Management as a proven and repeatable delivery method. With a Fortune 50 client list, Pro4ia wasCitibank's Nominee for Crain’s Magazine 'Entrepreneurship of the Year' Award in 2005. He simultaneously served as CEO of Onit, Inc., a nationalsourcing company specializing in placements for all levels of technology skill sets. Mr. Pfister was also the National Program Office Leader forAmerican Express leading some of the largest technology transformation initiatives in the company’s history. He served as a Licensed EngineeringOfficer in the U.S. Merchant Marine, holds a B.S. from the State University of New York Maritime College in Facilities Engineering, and completedHarvard Business School's Executive Education Program for Board Directors.Mr. Pfister is the creator of the ‘Board as a Service’ (BaaS) engagement model, an industry he is credited with inventing. He is a Master Speaker andconducts national speaking tours, lectures, and seminars focused on effective leadership, strategy, Board architecture, becoming and exceptionalBoard Director candidate, professional project/program management, and entrepreneurship. His popular book, 'Across The Board: The ModernArchitecture Behind an Effective Board of Directors,’ an Amazon best-seller with over 13,000 copies in circulation in 70 countries, has influenced awhole new generation of Board Directors.Mr. Pfister is a proficient Board Director and CEO with experience across multiple industry verticals. He is typically the Chair, or a member of theStrategic Planning Committee, Governance Committee, Technology & Cybersecurity Committee, and Nominating Committee. Mr. Pfister’sexperience as a renowned Board Consultant, having guided and coached hundreds of Boards, Board Committees, and Board Members, additionallyoffers up unique and informed viewpoints to the companies he serves.He holds a Masters Professional Board Certification through the American College of Corporate Directors (ACCD), is a member of the NationalAssociation of Corporate Directors (NACD), is a certified Project Management Professional (PMP) through the Project Management Institute (PMI),and holds a Certified Cyber Intelligence Professional Board Certification (CCIP) through the McAfee Institute.
©Mark A. Pfister‘Becoming an Exceptional Board Director Candidate’ Competent Boards Webinar 04/01/20National Speaking Tour (excerpt) Pg. 19
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