Becoming a Becoming a Community Media Center Community Media Center
(pt. 1)(pt. 1)
Examining and refocusing your structure, services and identity to
broaden your services and strengthen your overall community
value.
Presenter: Laurie CirivelloGrand Rapids Community Media CenterAlliance for Community Media National ConferenceTucson, AZ -- July 2011
Session OutlineSession Outline
How your community sees you
Knowing what you haveMake it about them, not youRecognizing and leveraging opportunities
The economics of diversification
AssumptionsAssumptionsCMCs primarily serve local
communitiesOne size does not fits allEmploying tactics to save a TV
station is not the focus of this session.
Evolving is a process, not an event.
Your identityYour identityName, mission and elevator speech
RGB-TVYour community TV station
“The Community Media Center is a Public, Education, and Government Media organization that provides…”
EveryTown Community MediaHelping our community connect
ECM helps strengthen the voices in our community through media training, tools and distribution…
Putting your Values Up Putting your Values Up FrontFrontWelcomeAssistanceNondiscriminatoryDiversityEtc.
A Root or a Branch?
Girl ScoutsFood PantrySenior Center
_____Where are you?____Where do you want to be?
Community FoundationsCity InfrastructurePublic Library
Knowing what you haveKnowing what you haveFood Court or Well-Stocked
Kitchen?
OptionsOptionsResponsivenessResponsivenessEfficiencyEfficiencyResource vs. end resultResource vs. end resultValueValue
Breaking it DownBreaking it Down
Make your own TV show in our Studio
Production planningGraphicsStreamingAnd….
Expanding your kitchenExpanding your kitchenThe general contractor rolePreferred providersExtract and package
It’s about themIt’s about themKnowing community needsServant LeadershipThe problem statementCrafting the solutionLessons from Social Service
Case Management Intake and Assessment Evaluation
Recognizing and evaluating Recognizing and evaluating opportunitiesopportunities
The screening toolCollaboration vs. giving it awayPopulating your fox holeWho’s idea was that? Lessons from the marketplace
Understanding Your Understanding Your Competitive AdvantageCompetitive Advantage
What is your nicheWhat do you do better?Knowing the Trends
Service as a marketing Service as a marketing tooltoolBrown-bags/teasersPre-packaged trainingCrowd-sourcing activitiesUsing social media to establish
your servant leadership
EconomicsEconomicsThe evolution killer: “we can’t do
that”.More value for the franchise
dollarBearing wall approach: building
on your coreUsing current requirements to
build future capacity
Paying for the evolutionPaying for the evolutionGrantsFee-for-serviceFinding money for others –
funded projects
Part 2…Part 2…How have the idea presented here
worked (or not) for other CMCs?
Join in as we strategize, share and brainstorm.
Friday, 10:30 – noonHope to see you there!
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