BECOME A PARTNER WITH THE PATIENT BLOGGER
Kerri Sparling, Manny Hernandez
What can pharma do to connect with patients?
Question
“Call me patient.Don’t call me consumer”
Tip #1
http://www.diabetesdaily.com/contributors/call-me-patient-not-consumer.php
We’re people first.
Trust is KEY in this space.
Tip #2
Trust works both ways.
By z6p6tist6: http://www.flickr.com/photos/z6p6tist6/500048151
Adverse event datais a good thing.
Tip #3
Don’t run away from it.
By exfordy: http://www.flickr.com/photos/exfordy/123900378
Kerri: sixuntilme.com(on Twitter: @sixuntilme)
Manny: tudiabetes.com, estudiabetes.com(on Twitter: @askmanny)
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