Guide for a Successful Campaign
The Gift of 8 Movement empowers people
just like you to encourage your friends,
family, colleagues and individuals in your
community to register their consent to
become organ and tissue donors.
For step-by-step instructions visit
beadonor.ca/page/how_to
It’s quick and easy to create your own campaign,
set goals and share with your friends and colleagues.
This guide will take you through the components of a
successful campaign. "
1 Tell people about your campaign
Se$ng up your Gi3 of 8 page is just the first
step. To help increase the number of
registered donors, you need to share your
page with as many people as you can.
Don't be shy!
When you share your page, tell people why
organ and >ssue dona>on is important to
you. Get personal. Don’t just ask people to
check out your page -‐ be bold and challenge
them to register or check their status today.
2
Use all the methods of communica=on you have
If you use email, then email your campaign
to your contacts. If you use Facebook, TwiFer
or LinkedIn, those are excellent methods of
sharing. Different people can be reached in
different ways.
3
Ask your friends to help
By liking your link, re-‐twee>ng your status or
forwarding your email, they can help you reach
even more people.
4
Keep your campaign alive
Even if you've already shared your campaign with
your friends, update them on how close you are to
reaching your goal, remind them of your
commitment. If a few weeks have gone by and
ac>on on your page seems to have gone quiet,
send a reminder.
5
Once you reach your goal
Consider rese$ng it and just keep sharing your
enthusiasm!
6
To help you reach as many friends and colleagues "
as possible, follow our tips for successful sharing.
Please contact us with any questions: "
Gift of 8 Campaign Coordinator"416-363-4001
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