BE THE DISRUPTOR: THE EPILOGUE (so far!)
Presentation to #ISOJDavid Skok, @dskokDirector of Digital @globaltvnewswww.globalnews.ca
How do we attract an audience?(Jobs to be done)
How do we reach sustainability?(Modularity vs. interdependence)
How do we change the culture?(RPP Model)
A FRAMEWORK FOR ANSWERING…
Every story is ongoing Every beat is a site Every author is a brand
GLOBALNEWS.CA SITE PHILOSOPHY
1. SITE REDESIGN
• Editorial: Emphasis on posts
• Layout: Story “stream” over a “curated” lineup
• Design: Mobile first• Sales: Sponsored,
branded and featured partner content
Major findings
2. NEW CONTENT MANAGEMENT SYSTEM
• Editorial: “Frictionless posting and metatags/ SEO/sharing
• IT: Market forces and scale, WordPress (powers 18% of the internet)
• Developers: Evolving open vs. closed community
• Sales: Syndication and ad targeting
Hourly huddles instead of daily story meetings
Real-time analytics Weekly editorial meetings
with broadcast
Breaking news desk Local desks (12 newsrooms
across Canada) Investigative data desk Subject beats, including
world, politics, health, money, weather & climate, entertainment and technology
Beat system Management approaches
3. EDITORIAL WORKFLOWS
SUPPER-HOUR NEWSCAST?
www.globalnews.ca
THANK YOU