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THE VIEW FROMBOSTON: A BCG
Analysis of ToyotaPRESENTED BY:-
AMAN APOOR
ANSH!PRIYA PANDEY
NITISH "AIN
AISHWARY SENGERGA!RAV PRATI
7/21/2019 BCG Toyota
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Wit# $o%& F'o( "a)an: A B'i&f on Toyota
H&a*+,a't&'&* in Toyota Ai.#i "a)an
Fo,n*&* /y ii.#i'o Toyo*a in 0123
$a'4&st a,to(o/il& (an,fa.t,'&' 567068
P'o*,.&s ,n*&' 9%& /'an*s: Toyota Hino $&,s Ran; < S.ion
N&t In.o(&: =01>? /illion 5670@8
7/21/2019 BCG Toyota
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BCG Analysis
STAR:
1. Lexus- Luxury Sedans
2. Prius Hybrid
3. Land Cruiser SUV
4. Foruner
!. "ios Series
#U"ST$%&:
1. S'ion- (or you)
2. Ca*ry+ Coro,,a- as )ybrids
3. io-(ue, So,ar-/o0eredHydroen as
4. iese, enine 'ars (or $ndia S" Asia
!. S*a,, 'ars (or $ndia C)ina
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BCG Analysis: Cont*>
CASH C%S:
1. Ca*ry Coro,,a
2. $nno5a
DOG:
0> D&.linin4 (a'&ts in ! E,'o)&
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T H A N
Y O !
B B B