Pinterest & Promoted PinsReader’s Digest Version
Maximize Digital Media
Presentation by Miguel Castro
WHAT IS PINTEREST?
• “Pins are visual bookmarks for good stuff you find anywhere around the web or right on Pinterest.”
• “Organize your Pins however you want - Boards are where you collect Pins by theme or topic.”
BUSINESSES?
PAY-TO-PIN?• Beta 8 months ago
• Beta participants - various industries
• Promoted Pins beta program saw a 30 percent increase in “earned media”
• Promoted Pins Launches - Jan. 1 2015
• Pinstitute - new program for businesses to learn how to connect with Pinners and see an even greater return from Pinterest
HOW TO • 1a.Create Pinterest
Account (business.pinterest.com)
• 1b.Convert to Business Account
HOW TO
• 2. Verify Website
• 3. Add Pinterest tools to website to maximize (pun intended) Pinterest effort
HOW TO
• 4. Fill out form
UNDER THE HOOD?• Analytics
BELLS & WHISTLES
• canva.com - graphics
• thinkstock.com - images
• piktochart.com - infographics
• giphy.com - animated gifs
EXTRASPinterest Contests
Interested in learning more about Pinterest and other Internet marketing topics?
Visit Maximize Training SiteRight Click to open in a new tab or window
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