Download - Band Advertisement

Transcript
Page 1: Band Advertisement

BAND PROMOTION

• Made By: Joey Yao

• IT Grade 9.2

Wednesday, November 2, 11

Page 2: Band Advertisement

INVESTIGATION

Wednesday, November 2, 11

Page 3: Band Advertisement

PROMOTION FOR A BAND

• Client: “Turtleneck Sweater” is a new band that needs to promote advertisements through the internet.

• Time Allowed: 1 Quarter 8 Weeks

Unit Question: How does band Advertising manipulate our actions?

Specifications & Limitations:Laptop/Computer

Internet Softwares: Photoshop CS5

Can’t access in a place where there is no internet

Documented evidence:Your documented evidence is like a diary. You start it

when you first start making your design and it doesn't end till you have finished making your product. Takes lots of photos, make notes on any modification and

add sketches and diagrams

AOI: Human Ingenuity

Wednesday, November 2, 11

Page 4: Band Advertisement

INTRODUCTION

• My client, ‘Turtleneck Sweater’ is a new released band and they consists of 3 members: Chain, Link & Boss. Their problem is that they need to promote their advertisements throughout the whole world. Therefore, I need to decide which advertising method is the best and the most efficient way of promoting a band by using the internet, radio, magazines, etc.

Wednesday, November 2, 11

Page 5: Band Advertisement

AOI: HUMAN INGENUITY

• This project relates to Human Ingenuity because designing and creating a advertisement which meets the client’s

requirements. I will be interviewing my clients, creating websites and make my own research and knowledge by using

the design cycle steps, Investigate, Design, Plan, Create & Evaluation, which shows my own creativity and ideas. My own

skills and knowledge will be also needed for creating the perfect product for the client, therefore Human Ingenuity is

the most suitable from all 5 of them.

Wednesday, November 2, 11

Page 6: Band Advertisement

CLIENT INTERVIEW

• 1. What kind of advertisement do you want to use?We would like to attract more fans from Asia and Europe, so I guess we have to use internet for promoting our band. We could use Facebook or Twitter fan page and direct them to our own very website.

• 2. If you have decided to use website(internet), what template would you like to have in your website?

We would like to put informations about what do we do for living and what kind of music we play in our band. We could also put some sample musics on the website, video interview & some pictures.

• 3. What kind of information would you want to show to everybody?

We would like to have something unique with interesting designs so that our customers could enjoy themselves when visiting the website. We also need to cooperate with other companies so that they could also advertise us on their websites or blogs.

Wednesday, November 2, 11

Page 7: Band Advertisement

• 4. Do you have a logo yet? If you want a logo, what kind of logo do you want me to create about your band?No, not yet. We would like to have a logo that could describe us. A simple but meaningful logo and design that could be used for several years. We want the logo to be interesting, attractive, and does not get bored over time.

• 6. Do you have any other requests to make?We would also like to create another website for our fans, like a discussion board, entertaining blogs & media advertising. We will contact you and talk again about this sooner or later.

Alright, thank you for the time and have a nice weekend.

• 5. How much are you willing to pay for creating the website and logo?We don’t want it to be so expensive but I would like to have something really good rather than having a good one that will not really attract our fans. So I would like to pay for between $3000 - $4000 with the logo included. Thank you

Wednesday, November 2, 11

Page 8: Band Advertisement

INTERVIEW SUMMARY• From the interview, I can see that my client wants to advertise

by using websites and to attract more fans from Europe & Asia. They wanted to create a website which is unique and different from others that will not get easily boring when looking at it. They also want to make their customers enjoy themselves by having lots of pictures and videos that they could see in the website. They would also like to share some of their sample musics so they could know what the genre is. They need a logo for their band which is simple but meaningful logo. They want their logo to be attractive and can be used for a long time. They also request that they would like to create another website for discussion boards and other activities but they will talk again with me sooner or later.

Wednesday, November 2, 11

Page 9: Band Advertisement

BRAINSTORM

The website must be suitable for all ages

I must use the correct softwares for making the

website

Website must be attractive

Including logo and CD cover Relevant pictures and

videos

A unique theme

Wednesday, November 2, 11

Page 10: Band Advertisement

CASE STUDY

Case 1

Customer Teenagers - Adult and all for those who love their musics

Form Website

Aesthetics Blue & Pink Neon Lights with black background & Flash or Animation

Cost N/A

Function To promote their band, updated infos and new music albums and pictures & videos about the band

Ease of Creation It is hard to make a website this good because it contains flash animation and the color, arrangement is all very related and cool

Wednesday, November 2, 11

Page 11: Band Advertisement

Case 2

Customer Teen - adult and those who like dance musics

Form Advertisement on other band pages

Aesthetics A picture of Dev & some writings under a music video.

Cost N/A

Function To promote Dev using the method of advertising on other people’s page makes it effective in youtube

Ease of Creation It’s easy to make, just need to design the layout and it’s done.

CASE STUDY

2

Wednesday, November 2, 11

Page 12: Band Advertisement

Case 3

Customer Children - Teenager and those who love rock & pop

Form Poster

Aesthetics Band members with a designed framed and the band name located in the middle

Cost N/A

Function To promote the band songs and movie. It can also be stuck to walls at your house

Ease of Creation Design the poster, took a picture of the band and print it.

CASE STUDY3

Wednesday, November 2, 11

Page 13: Band Advertisement

CASE STUDY: SUMMARY

__________________________________

When researching 3 different method of advertising a band or artist, I found out that the 3 advertising methods is all very effective but I need to find advertising which can be accessed

by the whole world easily and contain information about them which is the website: advertising. I still need to list out

all the pros & cons to compare fairly which one is more efficient way of advertising.

Wednesday, November 2, 11

Page 14: Band Advertisement

MATERIALS

Wix is a free flash website builder that is used for many purposes such as: Business, Photography, Personal portfolios, etc.

They have interactive flash animation and lots of themes to choose and

create.

Weebly is a free webite builder mostly for business and education. It could be used as a classroom blog and there’s also a lot of themes and it is easy to

access so it doesn’t require skills to create the

website.

Moonfruit is a free website that allows you

to create your own website. It is mostly used

for online selling shop and trading. It is very

simple to use and doesn’t require any skills for

making them.

Wednesday, November 2, 11

Page 15: Band Advertisement

OVERALL RESEARCHING SUMMARY

• After interviewed with my client asking about what kind of advertisement they want, I have followed and researched what

they required at this moment. I have researched several websites that is suitable for the band and I also start to find pictures that is relevant to the band. I have found a website and a template and will further research more on how to

create a good website band.

Wednesday, November 2, 11

Page 16: Band Advertisement

IMPACTS ON ENVIRONMENT & SOCIETY

• I’m making a website for advertising and if I can think of one thing that could impact the environment is, wasting electricity and power. Because you need internet and electricity either seeing it off from your laptop, tablet or phone.

• Website advertising is impacting the society by using sharing to your friends. When one person saw the website, he could share it on Facebook or twitter and 3 more people will share it and 9 more people will share it. This is the cycle for internet browsing and it will go on so information can be easily be accessed and shared to your friends.

Wednesday, November 2, 11

Page 17: Band Advertisement

DESIGN BRIEF

• I will create a website that is required by my client to advertise their new band throughout the world. I will follow the Design Cycle steps: Investigation, Design, Plan, Create,

Evaluation in order to create a good band website. We are going to start off with designing 2 newsletter/poster, 2

website, & 2 movie using story boards.

Wednesday, November 2, 11

Page 18: Band Advertisement

SPECIFICATIONTitle Specification/Why Testing

Software: I’m going to use Photoshop CS5 for creating the logo and album cover

I created the logo and design already

Time: 8 weeks i should use my time wisely. Focus on the work so that I can finish it on time.

Costs: FREE Website builder is free

Target Audience: My target audience is to teenagers and band lovers

I should ask teenager whether they will like these kind of musics or not

Aesthetic: Design something simple but attractive. Something different from the others.

I should research how can I make the website good and choosing the right template in website builders

Function: Is to promote the band worldwide using website advertising

Share it to your friends and publish it online so everybody could see it

Purpose: Help Turtleneck Sweater advertise

Theme.Colour.Style.Finish Design a attractive website but don’t make it so complicated. Should make it colorful and a cool style

Design 6 designs and try to make it as same as the requirements.

Safety: I should be aware when posting information or pictures on the website

Find relevant pictures and information

Durability: It will last forever since it’s a website but if you don’t update them it will be useless

Make sure you put something each day and update informations

Wednesday, November 2, 11

Page 19: Band Advertisement

WORKS CITED

Free Website Builder | Create a Free Flash Website at Wix.com. Web. 13 Sept. 2011. <http://www.wix.com/>.

Free Website Builder - Moonfruit - Total Website Design Control. Web. 13 Sept. 2011. <http://www.moonfruit.com/>.

Weebly - Create a Free Website and a Free Blog. Web. 13 Sept. 2011. <http://www.weebly.com/>.

Coldplay: Mylo Xyloto. Web. 13 Sept. 2011. <http://www.coldplay.com/site.php>.

"Moves Like Jagger - Maroon 5 Featuring Christina Aguilera - YouTube." YouTube - Broadcast Yourself.

Web. 13 Sept. 2011. <http://www.youtube.com/watch?v=suRsxpoAc5w>.

Wednesday, November 2, 11

Page 20: Band Advertisement

DESIGN

Wednesday, November 2, 11

Page 21: Band Advertisement

PEER EVALUATION

• Design 6

• To us, the Turtleneck Sweaters, design 6 seems to be the most persuasive and best looking advertisement among others. Not only it is good to look at, it is also very original, showing the creator’s creative style. However, the theme doesn’t suit our and I don’t think this will be worth $3000-$4000.

Wednesday, November 2, 11

Page 22: Band Advertisement

DESIGN 1

Pros:Cons:

Summary:Design 1 is a poster that informs

us about the upcoming USA tour. It contains information about

the location, price, contact information, and extra

informations. It has a pretty good design and the arrangements are

really good.

- A lot of information

- Good design

- Could be publish to everywhere

- Easily Broken

- Need lots of money to print

Wednesday, November 2, 11

Page 23: Band Advertisement

DESIGN 2Pros: Cons:

Summary:Design 2 is another poster

design. It has information about concert. It has also information

such as Top Hit songs. The arrangement for this poster is a bit messed up but the design is

not that bad.

- Easily Broken- Not all people could see

the poster

- Many informations on Concert & Band

- Can be understand easily

Wednesday, November 2, 11

Page 24: Band Advertisement

DESIGN 3

Pros: Cons:

Summary:Design 3 is a story board about TV commercial. It is telling about their band

informations and updated news. An introduction of who

are they, and some facts about the band.

- Broadcast worldwide - Hard to contact band

- People who don’t have access to Satellite can’t watch

- Easy to access information

Wednesday, November 2, 11

Page 25: Band Advertisement

DESIGN 4

Pros: Cons:

Summary:

- Hard to contact band

- People who don’t have access to Satellite can’t watch

- Broadcast worldwide- Easy to access information

Design 4 is also a TV commercial story board. This commercial is telling about their upcoming concert and contact informations. If this will be a TV commercial, I

think it will be a pretty good advertisement

Wednesday, November 2, 11

Page 26: Band Advertisement

DESIGN 5

Pros: Cons:

Summary:Design 5 is a website design layout. I can put photos, the

background information about the band, new album

& new songs on iTunes, music samples, & contact

information. The information will be very complete if there’s a updated news board & a space to play

videos.

- Everyone could access if they have internet

- Easy to contact band

- Effective design & arrangements

- People who doesn’t have access to internet

can’t see this

- Easy to share to other people

- Only browsers that have access to flash can

see the animationsWednesday, November 2, 11

Page 27: Band Advertisement

DESIGN 6

Pros: Cons:

Summary:Design 6 is a website layout. It can contain informations

such as, background information about the band,

concert pictures, music videos & interviews, sample musics/album, tour dates, contact information &

updated news. It is very complete and had a

interesting design too.

- Easy to contact band- Access information easily

- Share it to other people just by clicking

- People who doesn’t have access to internet

can’t see this

Wednesday, November 2, 11

Page 28: Band Advertisement

EVALUATION AGAINST SPECIFICATION

Specification Design 1 Design 2 Design 3 Design 4 Design 5 Design 6

Software O O O O O O

Time O O X X O O

Costs O O O O O O

Target Audience O O O O O O

Aesthetic O X X X X O

Function O O O O O O

Purpose O X O X O O

Size X X O O O O

Safety O O O O O O

Durability X X O O O O

Wednesday, November 2, 11

Page 29: Band Advertisement

FINAL DESIGN

I chose Design 6 because it has the most requirements approved in specifications. It got a good and interesting design, can put a lot of information about the band, it’s very safe and

costs no money for making it. It is very suitable for the band and it will look really good if it’s

finished.

6

Wednesday, November 2, 11

Page 30: Band Advertisement

FINAL DESIGN SPECIFICATION

Specification Design 6 CommentsSoftware O Using photoshop to create the logo of the band and use iPhoto & iSplash to edit

pictures of the band. I will also use wix.com to create the website

Time O I still have time left about 2 weeks to finish this advertisement. Although it’s still a long time, i should use my time wisely and effectively.

Costs O It will costs nothing because the softwares are free and I don’t have to pay for the free templates at the website.

Target Audience O My client is the turtleneck sweater band and also their fans which are teenagers and adults.

Aesthetic O The design is not very complicated yet to be attractive, unique and interesting.

Function O Advertise about the band’s existence, band pictures, sample musics and a upcoming album and tours.

Purpose O To advertise the band’s name throughout the world using the website that I created.

Size O The size does not matter because it is a website. But there will be a fullscreen function later on on the website

Safety O It is very safe because I will double check all things before I put it on to the website. I will make sure it is suitable for all ages.

Durability O It will last for a very long time but need to update the website everyday or every week to keep attracting people or they will get bored.

Wednesday, November 2, 11

Page 31: Band Advertisement

PLAN

Wednesday, November 2, 11

Page 32: Band Advertisement

GANTT CHART

Wednesday, November 2, 11

Page 33: Band Advertisement

STEP BY STEP

Wednesday, November 2, 11

Page 34: Band Advertisement

SOFTWARESName of the

softwaresPicture What is it used for?

Photoshop CS5 I used photoshop to create the logo that is going to be used by the turtleneck sweater band

iPhotoI used iPhoto for editing pictures for the band. Simple edits like highlights, contrast, definition,

crop, and others.

iSplashI also used iSplash for editing pictures. i

downloaded this application and I think it is pretty useful. It only colors the part that you want in the

picture and the rest is in B/W.

WixWix is a free website builder. I used Wix to create

the website for the band. I chose the template from them and edit them.

Wednesday, November 2, 11

Page 35: Band Advertisement

PLAN EVALUATION

• My plan is reliable and effective because it has all the information of the things/applications that I’m going to use throughout the project. I also explained very clearly on the

step by step part by using pictures and word examples shown below the pictures. I focused more on the editing part on the

website so anyone could understand what am I doing. My Gantt Chart is in detail, and all the things that I will be doing is listed in there step by step, so I can follow it easily. I have also put the possible amount of time on each steps so I can know

how much time I have left for the rest of the steps.

Wednesday, November 2, 11

Page 36: Band Advertisement

CREATE

Wednesday, November 2, 11

Page 37: Band Advertisement

DOCUMENTED EVIDENCE

Wednesday, November 2, 11

Page 38: Band Advertisement

DAY 1October 4, 2011

The first thing I did is to open wix.com, a free website builder. I chose wix for my website because it has a lot of templates for me to choose and I have been using wix for

quite a time.

DOCUMENTED EVIDENCE:

Wednesday, November 2, 11

Page 39: Band Advertisement

I researched the band in google and found some pictures to put it onto the website, and

went to wikipedia to find about their background information

DAY 2October 5, 2011

Wednesday, November 2, 11

Page 40: Band Advertisement

Today I started to research about their music career history and their story in the past about their

dreams. I have researched and hear some musics and videos created by them and will put it into the

website right after I’ve download the music and video.

DAY 3October 6, 2011

Wednesday, November 2, 11

Page 41: Band Advertisement

Today I researched on what I will use for the wallpaper on my website. I researched the wallpaper that I wanted on google

and found some interesting textures and colors in the background. I then tested several backgrounds until it is the

one that is suitable for it.

DAY 4October 12, 2011

Wednesday, November 2, 11

Page 42: Band Advertisement

Today, I researched on when will the band have a Live tour and after I researched I

put in the tour dates and locations on the website. Their tour will be starting from

Asia.

DAY 5October 14, 2011

Wednesday, November 2, 11

Page 43: Band Advertisement

Today, I started to search for their musics and their videos from youtube. I downloaded

them and convert it to the right format and try to put it into the website.

DAY 6October 17, 2011

Wednesday, November 2, 11

Page 44: Band Advertisement

Today, I created a music player and a video player on the website. I uploaded the videos from youtube and updated 4

music samples to the music playlist.

DAY 7October 19, 2011

Wednesday, November 2, 11

Page 45: Band Advertisement

Today, I have created the ‘contact’ page information filled with address, email and contact number for people who wants to

find more information about the band.

DAY 8October 20, 2011

Wednesday, November 2, 11

Page 46: Band Advertisement

At the final step, I re-checked all of the sections in the website making sure there is no mistakes or

errors. After, that, I agreed and published it through the web.

DAY 9October 20, 2011

Wednesday, November 2, 11

Page 47: Band Advertisement

DAY 10October 25, 2011

I shared my web in my blog and asked some of friends to give feedback or comments about my

website.

Wednesday, November 2, 11

Page 48: Band Advertisement

EVALUATION

Wednesday, November 2, 11

Page 49: Band Advertisement

1. Evaluating My Performance at Each Stage of the Design Cycle.

• Investigation:

• Design:

• Plan:

In the investigation stage, I did a lot of researching on band advertisement. I also interviewed my client on what kind of advertisement he wants and all the requirements that have to be made. I also researched several case studies on different ways of advertising and finally compare which one is the most effective one for advertising to the whole world.

In the Design stage, I designed 6 advertisements which are 2 posters, 2 websites, and 2 videos advertisement. I have to write a summary, pros and cons for each design and to create the table for specification so that we can compare which design meets all the specification and can be used for the band advertisement.

I made the Gantt Chart detailedly and specifically about what I should do to accomplish the website in 8 weeks. I also created the step by step of how to make the advertisement for website (wix) so that other people can also understand what I’m doing. I created a table for materials/softwares that I have used for creating the advertisement.

Wednesday, November 2, 11

Page 50: Band Advertisement

• Create:

• Evaluate:

In the Create stage, I can finally start to create my product. I used wix.com for my band advertisement and I think it’s a great website because it has many functions and cool stuffs. I researched information about the band, finding pictures, and downloading music and videos. It took me a long time to put all the informations in the website and I also need to do the Documented Evidence supported with the evidence. It is hard to make 10 days of documented evidence but I still managed to made it.

In the Evaluation Stage, I did refections on my works and datas to find out the advantages and disadvantages. I need to write the pros and cons for the design and reflect on which one is better, which one needs improvement. I think the reflecting process is very important to the task because reflecting can help you figure out the disadvantages and to make changes about them and will also be able to help you in the future.

Wednesday, November 2, 11

Page 51: Band Advertisement

2. Testing: Meeting Specifications

In the Specification area, I have carried out all the tests for the product which is Software, Time, Costs, Target Audience, Aesthetic, Function, Purpose,

Theme.Color.Style.Finish, Safety, & Durability. For the Software, I have successfully created the logo and design using Photoshop CS5. For the Time, I finished making

the product in 8 weeks. For the Costs, the website builder is free, so no costs needed for making this product. For the Target Audience, I have interviewed

several teenagers and they loved the music genre including me myself. For Aesthetic, I have chosen a great template which I used in for the band

advertisement. For the Function, I have shared it with my friends and posted it on my blog. For Purpose, I helped the band advertise already by creating the website.

For Theme.Color.Style.Finish, I have designed 6 designs which are colorful and attractive. For Safety, I have not post anything irrelevant otherwise from the band or inappropriate informations or pictures. For Durability, I will update the website if

there is any new upcoming events from the band itself.

Wednesday, November 2, 11

Page 52: Band Advertisement

3. Successful Points

I have been able to create a magnificent piece of work which is the website and I have researched a lot of websites and used different methods to attract people to see the website that I’ve made. I have designed 6 designs according to the requirements and was able to

reflect and decide which one should I use. The design I chose was very effective and attractive because it contains a area which you can put the video player and music player for people to listen and watch. I was also

able to be following my Gantt chart moderately when creating the website for my client. Some of my friends also helped me by giving suggestions or by explaining what I should be doing now, and I also

helped them in return. I think all the time that I have spent are all worth it for the final product.

Wednesday, November 2, 11

Page 53: Band Advertisement

4. Least Successful Points

Although I have stated a lot of successful points before this slide, but I still have some least successful points. I am not able to follow all my

steps from my Gantt Chart because sometimes you just have this idea popped out of nowhere which is not included in the planning. I have been trying hard to stay on the right path but sometimes thinking

outside the box also helps me for making this website better and more attractive. Another thing is that I don’t use my time wisely in class

sometimes being distracted by my friends, but I still managed to finished it on time.

Wednesday, November 2, 11

Page 54: Band Advertisement

5. Modifications/Improvements

If I could make a new website, I would modify the design to be more simple, not too complicated. I would also like to change the font used right now in the website because the font doesn’t suit with the whole

layout idea. Adding a photo slideshow in the website is also a good idea, so basically there is many pictures at one place and people can just scroll it to the right or left to see the pictures. i would also like to

add a comment section in the website so visitors can leave a comment before they leave.

Wednesday, November 2, 11

Page 55: Band Advertisement

6. VIP - Client and Peer to Peer

0

1

1

2

2

Poor Good Very Good

People

What do you think about my

advertisement?Comments:

Your Website is an eye-catchy website because the website is informative with

pictures that are elegantly arranged. - William

I like your website because it is colorful and attractive. - Putri

I really like the format and the style of the website! Very good!- Sean

Your website is innovative and interesting but I would like it more if your font is

readable. - Gary

Wednesday, November 2, 11

Page 56: Band Advertisement

7. The Impact on the Society

My advertisement impacts on my client and society because my website helped advertise the band to the whole world. Basically, after I

finished making this website the band can then go to the next step further to make them go nearer to success for music production. The

society will also be impacted because when their friends see this website and shared it to their friends, other people would like to know to what does the website look like or what information does it have by

using internet of course. Well, the age doesn’t matter but mostly teenagers or adults will be attracted by this website.

Wednesday, November 2, 11

Page 57: Band Advertisement

8. The Impact on the Environment

Actually, a website doesn’t impact on the environment so much because it doesn’t use up a lot of natural resources and I can guarantee that it won’t bring deforestation, or pollution. Making a website requires electricity which we still have to be concerned to because who knows

what will happen in the future, so safe or don’t waste as many electricity as you can. This is also a important factor for the society because, when they opened the website, after they finished touring,

they should just close the website because wix.com is a flash supported website so it requires a lot of energy to make the website works.

Nothing will happen eventually if the website just stays there, unless when people open the website.

Wednesday, November 2, 11

Page 58: Band Advertisement

10. Photo of finished product

Wednesday, November 2, 11