Azalea Seafood Gumbo Shoppe

Presented by:A. KamaliM. BakhtiariM. GolshaniM. ValaeiH. Mohammadabadi

Outline

History

Mission and Vision

Industry and Competitive AnalysisOpportunities and Threats Key Success Factors

Internal AnalysisStrengths and Weaknesses Capabilities

Strategic Issues

Suggestions

History

1971Patt Lodds

1981Jim Harman

1991AddisonRathleSibley

2001Sibley Leaves

Mission

Core Purpose

Core Values

The Azalea Seafood Gumbo Shoppe is a value-added, quality-driven producer

committed to bring the best seafood taste to its customers

Vision

BHAG

Vivid Description

Growing our revenues to at least $10m within 5 years and becoming the most

recognized brand of prepared Gumbo in all the southern states, to become an

acquisition candidate by a large food company or food distributor.

Company’s Macro-environment

Porter’s Five Forces of Competition

Stro

ngM

oder

ate-

Stro

ng

MODER

ATE

LOW

MODER

ATE

Opportunities and Threats

Opportunities Threats

Cheaper raw material from California

Growing number of meals eaten outside

Interest in healthy food Distribution channels

willingness to work with well-known brands

Bargaining power of distribution channels

Key Success Factors

Taste Price Availability (Distribution channel) Brand

Strengths and Weaknesses

Strengths Weaknesses

Strong brand High quality and unique taste Ability to deliver low-cost

product Great links to distribution

channels

Lack of production capacity to satisfy the demand of large food-service chains like Applebee’s

Resources and Capabilities

Strong Brand Location Gumbo Recipe Production Process

Strategic IssuesExtern

al Factor

s

Key Success Factors

Internal Factors

Taste Price Availability

Recognized Brand

Capabilities and Resources

Brand * *

Location *

Gumbo

Recipe

* *

Process *

Suggestions

Thank You!