APFertilidade was legally constituted on May 20th, 2006,
following a civic movement carried out by people with fertility
problems;
Two decades after the beginning of Medically Assisted Procreation
in Portugal, a period marked by the uneven distribution of
treatment centers, by the absence of specific legislation, by the
limited access to various techniques, by the lack of information
and by a lack of interest in medical, psychological, social and
economic issues related to this disease, APFertilidade was born
as an association primarily intended to support, inform and defend
this community.
The Association website aims to be a big data center, developed for thecommunity and for the individual himself, a forum where people can meetand share their experiences and doubts about medical, legal and scientific
issues related to fertility issues.
WEBSITE
FORUM
The Association's forum is meant to be a support platform, so those whohave fertility issues can share their experiences and be advised how to
proceed. The forum addresses issues like abortions, infertility,endometriosis, twins, surrogacy, and others.
CAMPAIGNS
IRS 2016The campaign's goal was to raise the public's awareness of thefact that if they donate 0.5% of their tax money (IRS), withoutany additional costs, they would help many women to achievetheir dream of becoming a mother, in this case, represented by
a second line on the pregnancy test.
0.5% can help to achievethis outcome!
Increasing age for assisted reproductiontechnologies (ART)
This awareness campaigntargeted the parliament
deputies and consisted ondelivering messages fromreal couples who have the
dream of becoming parentsbut in order to achieve thatdream need the conserning
law to be changed. Inaddition to the postcards
with quotes, there was alsoan hourglass for each deputewith the following sentence
printed on: "don't let thetime run out for 300.000
couples"
PARLIAMENT DEPUTIESCAMPAIGN
Infertile couplesdemand more
time andopportunities.
SurrogacyOnline Video - published in May 6th
(https://www.facebook.com/apfertilidade/videos/)
Surrogacy law gets approved
Clipping from July 20th 2016
WHAT IF A DONATIONCOULD HELP CREATE
A LIFE?
G A M E T ED O N A T I O N
C A M P A I G N :
Concept
Goals
Target audience
Universities
Partners
Sponsors
Information dissemination
Numbers
Media campaigns
C O N C E P T
The idea is to appeal to the emotions
of young adults, showing them that
gamete donation should be seen as
an altruistic act enabling many
couples to fulfil their dreams.
With the motto “What if a donation
could help create a life?”, we are
trying to raise the awareness of our
young adults by debunking myths
and showing them the importance of
this type of donation.
GOALS
Short term:
Inform young adults of what
gamete donation consists of and
raise their awareness of its
importance
Medium/long term:
Increase the number of male
donors (sperm) and female donors
(eggs).
TARGET AUDIENCE
The target audience selected was university students, given thatthey are in their peak of fertility, in order to increase the quality
of gametes donated.
Number of flyers distributed
during the campaign
enabling us to reach
potential donors in Portugal.
Number of universities in
the country which supported
the campaign and passed on
information to their
students.
26,250105
PARTNERS
For this campaign we contacted the Public Bank of Gametes and allthe Portuguese Clinics which receive gamete donors, identified below.
Posters and flyers distributed inUniversities and Colleges;Facebook posts and covers on the officialpage of the Portuguese FertilityAssociation;
Sharing campaign graphics with:
- Student Associations and thecommunication platforms ofeach university- Facebook pages and websites of ourpartners and campaign sponsor
INFORMATIONDISSEMINATION
Flyers
- Press releases about the campaign;
- Interviews with students to gain understanding of their knowledge ofthe topic and their position on gamete donation – if they are open or not
to the idea of donation and their reasons;
- Interviews with the members of the board of the Portuguese FertilityAssociation to explain the concept, goals and impact of the campaign;
Events covered by the press:
DN - Diário de Notícias
TSF Online Destak
EVENTS
Fertility Walks
These walks happened for severalyears and took place every year in thefirst Sunday of June. More than just a
walk along the sea, there was anextensive area sponsored by partners
providing services like trackingdiseases, massages, acupuncture,nutrition, dermatology, amongst
others. A gift bag was also offered toparticipants. After the walk, the
associates gathered in a hotel in Oeirasfor lunch.
Because you never giveup on a son!
EVENTS
Picnic and Mega
Zumba Class
Este evento aconteceu dia 18 Julho de 2015 no Parque Urbanodo Jamor e para além, da aula de zumba oferecida por umginásio de Lisboa, contou ainda com uma mini feira com
diversos parceiros. Teve rastreios na área da saúde,massagens, atividades para crianças, entre outras animações.No final, deu-se o piquenique e convívio entre associados e
amigos que juntou várias dezenas de pessoas.
This event happened on 18 July 2015 in Jamor’sUrban Park.
The zumba class was provided by a gym in Lisbonand further activities were organized by the
partners.
By the end, the members got together for the picnicwhich brought together several dozens of
participants.
10th ANNIVERSARYThis year the Association celebrated its 10th anniversary. The
event included the presence of an improvising comedy group, acocktail and animation for kids.
T H A N KY O U !
W W W . A P F E R T I L I D A D E . O R G
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