Award Winning All Natural Soda
Top 5 Beverages at Expo West 2013
- Andrew Zimmern
Favorite Fall Drink
Joia Story
• Personally Inspired• Leverages Culinary
Cocktail, Artisanal and Natural Trends
• Started September 2010; Launched Minnesota July 2011
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• Fruits, herbs and spices artisanaly blended to create layers of fresh flavor for a distinctly refreshing soda
• Six Varieties– Grapefruit, Chamomile & Cardamom– Lime, Hibiscus & Clove– Pineapple, Coconut, & Nutmeg– Blackberry, Pomegranate & Ginger– Orange, Jasmine & Nutmeg– Ginger, Apricot & Allspice
The Joia Concept
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60 calories
• Unique and distinct fruit, herb, spice combinations “on-trend”– Convergence of natural, artisanal,
culinary cocktail trends
• Intensely refreshing taste preferred by consumers vs Izze and Reed’s
• No HFCS; no artificial preservatives, caffeine/sodium free; gluten-free– Non GMO and Kosher certifications in
process
• Phenomenal mixer– 25-50% of usage
The Joia Concept
• “Best soda I’ve ever tasted.”• “I love Izze but the amazing Joia flavors are
really incredible. I think I have a new favorite.”
• “Amazing! I bought two drinks at Bob’s Market in Santa Monica, CA yesterday to round out our moving day selection. Wow! What incredible flavors…Delish! Can’t wait to try more.”
• “It’s been a rough summer without @Joialife I’ll be back to MN in 2 ½ weeks I plan on purchasing all of Whole Foods supply of Joia”
Consumers Love Joia!
“Delicious….This is going to go big”
“I usually avoid the stuff (soda). But that has changed since I discovered the Joia brand.”
“Crazy delicious…Summer in a bottle…ideal match”
- Stephanie March, Food & Drink Editor Mpls St Paul Magazine
- Kathie Jenkins Eat Section Editor
- Michelle Leon
“I tried all of the flavors and shared them with friends, and the universal opinion was that they are delicious. And refreshing!”
- Jason DeRusha MN Monthly & WCCO
The Media Loves Joia!
Retailers Love Joia
Grocery
Liquor/OtherRestaurants & Coffee Shops
Natural Foods
Retailers Love Joia!
• Outselling leading Brands in many accounts– #1 or #2 Premium Brand in key Natural and Grocery accounts
• Channel mix indicative of broad concept appeal– 1/3 Premium Grocery– 1/3 Natural Grocery– 1/3 Up and Down the Street, Foodservice
• Aggressive introductory and ongoing promotional programs
• Major demo support, sponsorship and event marketing
Joia Makes its Debut in Southern California
• After one year, Joia is already making a big splash in Southern California
• In Los Angeles and Orange County, Joia can be found at over 200 locations including Whole Foods, Sprouts, Bristol Farms, Lassen’s and BevMo!
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