AVT 280Interventionism
• Edward Chang
• The actual project will be a montage of money and items that indicate wealth put together to form a human shape.
Response
• The response that I’m hoping to get is a feeling of overabundance.• I’m trying to convey the message
that the material possessions don’t make up a person.
Environment
• The ideal environment my ad would be placed in would be in a busy street or a shopping mall. • I’m assuming that most of the people
that pass by it will be on foot.
Target Audience
• The type of people that I am hoping to “appeal” to are the upper middle class.• The target audience would be of
anyone above the age of 16 but more towards adults.
Target Audience
• My ad doesn’t have a specific target race.• Although most of the upper middle class
consists of Caucasians, a rising number of African-Americans are becoming wealthier.
• I plan to use cool dull colors.• The center of attraction for the piece
will consist of a montage style assortment of images.
Text
• As for the text, I’m hoping to use Kaiti.• The text that goes with the images of
money, cars, jewelry, other symbols of wealth will be a statistic.
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