Available Data Sources and Applicability
Current situation on UFI’s side
By Christian DRUARTUFI Research Manager
JMIC Conference on the Value of Meetings
Paris 14-15 May 2015
UFI promotes the Exhibition Industry
UFI is the Global Association of the Exhibition Industry. It unites 659 members in 83 countries: 343 Organisers 125 Organisers and venues 91 Venues only 49 Associations 51 Partners of the Industry.
UFI recognizes the need to develop the promotion of our industry towards our multiple stakeholders (prospects, existing clients, local authorities, education organizations, investors and media).
UFI started to reference existing material, in order to analyse it, share it and contribute to develop standard tools.
N.B. UFI believes that exhibitions have unique assets in terms of economic benefits which justify that they are looked at as a specific segment of the event industry.
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Scope of the current UFI project & full scope
Value of exhibitions
Exhibitions deliver economic, social and environmental benefits to:
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Theexhibitionbusiness
Thesupporting
industries (hotels, restaurants,
transport, etc.)
The industries served by exhibitions
the territories where they are held thanks to the expenses of participants, which convert into jobs & tax income (current UFI “Economic Impact Studies” project)
the industries they serve and primarily to visitors and exhibitors (image & promotion, contacts/business, education, reduced travel)
Full scope
“Exhibitions are a
sustainable way of doing
business”
UFI “Economic Impact Studies” project
Objectives: propose to all those interested a common vocabulary and methodology
illustrate this proposed framework with the key results taken from several studies which are considered as best practices at national level
draw some key results taken from these studies and propose some estimates on the global economic impact of exhibitions
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Status:
Collection of material
In-depth analysis of studies where detail is available
Proposed framework with examples & methodological recommendations
Identification of key results
Estimate the global economic impact of exhibitions
Done (from 11 countries)
Done for 7 countries
Done
Ongoing
- To be done
« Expenses of participants » component
Economic impact of exhibitionsUpdate on the current researchMarch 2015
VISITORS& EXHIBITORSEXPENDITURE
Directimpact
ACTIVITYMETRICS
PROFILEOF EXPENSES
Indirectimpact
Inducedimpact
Totalimpact
NetExpenditure
Contributionto GDP
Tax incomes
+ + =
Employment
€ € € €
€ € € €
€ € € €
jobs jobs jobs jobs
SUPPLY CHAIN
SPENDING OFEMPLOYEES
« Expenses of participants » componentGeneral framework
UFI “Economic Impact Studies” project
JMIC conference - Paris 14-15 May 2015
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Net expenditure Number of jobs
(exhibitions) (detail available)
Scope Net expenditure Number of jobs
(exhibitions) (detail available)
(exhibitions) (detail available)
(exhibitions) (detail available)
(no detail for exhibitions)
(exhibitions)
(exhibitions) (no detail available)
(exhibitions) (some detail available)
(no detail for exhibitions)
(exhibitions) (some detail available)
Direct impact Total impact
(exhibitions) (some detail available) JMIC conference - Paris 14-15 May 2015
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« Expenses of participants » componentStudies analyzed / data available
UFI “Economic Impact Studies” project
TransportAccomo-
dationFood &
beverage
Other (gifts, etc.)
Rental & related
services
Booth & services
Marketing, sales, staff
benefit to the exhibition industry benefit to the tourism related activities
Economic impact of exhibitionsUpdate on the current researchMarch 2015
Ticketing, parking
at venue, etc.
Exh
ibito
rs
Vis
itors
VISITORS & EXHIBITORS EXPENDITURE
Activity metrics and Profile of expenses detailed in table 2
Activity metrics and Profile of expenses detailed in table 3
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« Expenses of participants » componentProposed framework: types of expenditure
UFI “Economic Impact Studies” project
Rental & related
services
Booth & services
Marketing, sales, staff
Economic impact of exhibitionsUpdate on the current researchMarch 2015
€/sqm
ACTIVITY METRICS PROFILE OF EXPENSESx
€/sqm €/sqmB to C
International
B to B with national audience
Type of exhibitionExhibitor
origin
B to B with international audience
National sqm
Total net space rented
€/sqm €/sqm €/sqmsqm
€/sqm €/sqm €/sqmsqm€/sqm €/sqm €/sqmsqm
€/sqm €/sqm €/sqmsqm€/sqm €/sqm €/sqmsqm
xx
xx
xx
International
National
International
National
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UFI “Economic Impact Studies” project
« Expenses of participants » componentProposed framework: table 2 (Exhibitors)
Economic impact of exhibitionsUpdate on the current researchMarch 2015
€ per person and per day(for each type of expenditure)
ACTIVITY METRICS PROFILE OF EXPENSESx
B to CLocal staff
B to B with national audience
Audience with geographical origin
B to B with international
audience
Non localInternational
National
numberof days
Duration of stay
x
Trans-port
Accomo-dation
Food & beverage
Other (gifts, etc.)
Ticketingparking
at venueetc.
Numberof staff
(for exhibiting companies
only)
Type of exhibition
Number of exhibiting companies
Regional
NationalNumber of visitors
International
x
x
(segments to be defined depending on the activity)
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UFI “Economic Impact Studies” project
« Expenses of participants » componentProposed framework: table 3 (exhibitors & visitors)
TransportAccomo-
dationFood &
beverage OtherRental & related
services
Booth & services
Marketing, sales, staff
42 to 56%benefit to the exhibition industry
44 to 58%benefit to the tourism related activities
187 € 113 € 87 € 104 €251 € 208 € 19 €
223 € 146 €189 € 281 € 210 €
49 €167 € 187 € 65 €
187 €
285 €
49 € 84 € 12 €
Economic impact of exhibitionsUpdate on the current researchMarch 2015
64 € 58 € 40 € 42 €
These ratios cannot be considered in any ways as a benchmark between countries.
55% 45%
44% 56%
Year of reference
2010
2009
2010
2009
2012
2012/3
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UFI “Economic Impact Studies” project
« Expenses of participants » componentResults (countries where detail is available): total expenditure per sqm of rented space
Economic impact of exhibitionsUpdate on the current researchMarch 2015
Net expenditureper sqm rented
Number of jobsper million sqm
rented
Net expenditureper sqm rented
Number of jobsper million sqm
rented
Direct impact Total impact
343 € - 452 US $
975 € - 1 287 US $
1 361 € - 1 796 US $
1 555 € - 2 052 US $
753 € - 994 US $
1 021 € - 1 345 US $
1 829 € - 2 498 US $
15 124 FTE
10 026 FTE
2 756 € - 3 639 US $
1 695 € - 2 238 US $
26 509 FTE
19 514 FTE
3 058 € - 4 036 US $ 52 938 FTE
Some differences are justified by the different profiles of the local economies.
25 798 FTE2 838 € - 3 746 US $
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« Expenses of participants » componentCurrent ratios taking into account UFI estimations of the total net space rented when this is not provided in the study (work in progress – some amounts need to be inflated)
UFI “Economic Impact Studies” project
Economic impact of exhibitionsUpdate on the current researchMarch 2015
Calculation for each national market
Total net spacerented in sqm (*)
Expenditureper sqm
(**)x
Totalexpenditure
(in € / US$)=
Numberof FTE jobs
Number of jobs per sqm
(**)x =
(*) Result of local study when availableSelection of the most appropriate ratio(s) otherwise
Consolidation
(*) UFI estimations
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« Expenses of participants » componentNext steps
UFI “Economic Impact Studies” project
« Full scope »: a promising project from UFI Member UNIMEV (France)
Value of exhibitions
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C A L C U L AT E U R D E P E R F O R M A N C E G LO B A L EI N D U S T R I E F R A N Ç A I S E D E L ' É V É N E M E N T
en partenariat avec : Paris Region Entreprises - Comité des Expositions de Paris - Nantes Métropole
P I L O T E R I N N O V E R V A L O R I S E R
Integrated csr performance assessment, forecast & steering tool dedicated to the french event & meeting industry
TOWARDS PROVING THE TANGIBLE AND INTANGIBLE CONTRIBUTIONS TO A WIDE RANGE OF INDUSTRY’S STAKEHOLDERS
Contacts for more information
UFI Christian [email protected]
UNIMEV Vincent [email protected]
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