MARCH 23 – 24, 2014GOLD COAST CONVENTION AND EXHIBITION CENTRE
G O L D C O A S T
AUSTRALIAN JEWELLERY FAIR, GOLD COAST
EVENT REPORT
‘The 2014 Event Report contains information which is propriety and confidential. No part of this document shall be used or disclosed to other without the express consent of Fair Events’
2014 EVENT OVERVIEW EVENT PROFILEDates: March 23 – 23, 2014(Sunday – Monday)
Venue: Gold Coast Convention and Exhibition Centre
In response to exhibitor and visitor feedback and market research undertaken in February and March at 2013 Fairs, we consolidated previous events in to one for the first part of the year. Buyers and sellers still want a time and cost efficient event running in the period after Christmas, to top up supplies for the upcoming year.
Total Attendance: 1,943
Number of Exhibitors: 71
Website: www.jewelleryfair.com.au
Organised by:
T: 61 2 94527575E: [email protected]
The Jewellery Fair Team
Gary Fitz-Roy Managing Director
Daniel Heather Exhibition Manager
Jennifer Murphy Event Sales Executive
Kirsty Dagnall Marketing Coordinator
Danielle Griffiths Registration Coordinator
The Australian Jewellery Fair on the Gold Coast was the first major independent buying
trade event for 2014.
Consolidating what was previously two smaller events (Melbourne and Brisbane), the
Gold Coast provided a central location for suppliers and retailers to come together.
Whilst the host state Queensland delivered the bulk of attendance (69.5%), attendance
from interstate retailers increased by 9.4% from 2013, and there was an overall visitor
increase of 3% compared to Brisbane 2013, demonstrating that the Gold Coast
represents a location where business and pleasure or a family holiday can be mixed to
the benefit of all.
Attendance was consistent with previous years with the opening day holding the
greater volume of traffic on the show floor (70.6%) compared with Monday (29.4%),
and the fair enjoyed a total of 37.6% first time registrations.
Independently owned jewellery retailers, multi and chain store owners continue to be
the bulk of retailer buyers with a healthy compliment of manufacturers and jewellers.
The Jewellery Industry Awards were launched
in 2013, and with hundreds of nominations
received, the judges had a hard task to decide
on the winners. The very first Jewellery Industry
Awards presentation was run on Sunday
evening after the fair closed and the industry
acknowledged and celebrated a number of
winners in categories from best products,
suppliers, retailers through to reps.
With thanks to the Jewellers Association of
Australia, the three buying Groups; Leading
Edge, Nationwide and Showcase, and
all exhibitors, the Australian Jewellery Fair
would not continue at the high standard and
professionalism without your support and
contribution.
Please see below for indepent reviews of the fairs
JEWELLER MAGAZINE: Jewellery Fair strikes gold
JEWELLERY WORLD: Gold Coast Fair generates buzz
KEY VISITOR INFORMATION
Buyer by Type
3%
26%
71%
12% 14%8% 8%7%
Corporate Buyer
Decision Maker
Director / Owner/Partner
KeyBuyerShop
ManagerProspective
BuyerRetail
AssistantInfluencer
Buyer by Occupation
Sole Trader
Jewellery Retailer 38%
Jeweller 14%
Jewellery Supplier 11%
Gift Retailer 7%
Retailer 5%
Chain Store 4%
Not a Retailer 3%
Researcher 3%
Multi store Retailer less than 5 3%
Fashion Retailer 1%
Student 1%
Part of a group 1%
71%
Reasons for attending
53%
29%
14%
51%
18%
7%
33%
14%
7%
Meet new suppiers
Gather information for possible future orders
Network with industry and colleagues
See and Buy new products
Attend free seminars to help with your business
Talk to technical staff
Get new ideas
Special Show pricing deals
Ask about pricing
G O L D C O A S T
SELECT YOUR CITY >
HOME SEARCH INFO LOCATION CONTACT
ABOUT THE FAIR
AWARDS
FLOORPLANVISITOR
REGISTRATION
SPOTLIGHTTALKS
EXHIBITOR LIST
NEWS ACCOMODATION
GOLD COASTMarch 23 – 24, 2014Gold Coast Convention and Exhibition Centre Broadbeach
ASK THE EXPERT
SOCIAL EVENTS ASSOCIATIONS
PREVIEWMAGAZINE
2014 VISITOR ATTRACTIONS
SPOTLIGHT LEARNING EXCHANGE
A series of workshops and seminars held
throughout the event that educate and
inspired attendees. Topics included;
• Up-skilling retail staff
• Marketing your jewellery store
• Social media and online marketing
VIP BUYERS LOUNGE
A select group of premium retailers were
given access to the VIP Buyers Lounge. An
intimate and exclusive environment in which
to conduct business with designers and
suppliers, away from the hustle and bustle of
the exhibition floor.
BUYING GROUP LOUNGES
Located on the exhibition floor, lounges
provided seating and refreshments for
some of the leading buying groups and their
members, away from the hustle & bustle of
the exhibition floor.
ASK THE EXPERT
Following on from topics presented in the
SPOTLIGHT sessions, a number of top
business consultants were available to
speak with, one-on-one, in the new Ask
The Expert Lounge.
BRAND NEW REGISTRATION PLATFORM
Fair Events designed its own registration
system that allowed a very user friendly
experience. Registering for the Gold Coast
Fair was easier than ever!!
EVENT MATE, A MOBILE APP
Event Mate helped attendees plan their day
and find the exhibitors they needed to see:
• Easy to find fair info
• Exhibitor list, Spotlight workshop
timetables, and Ask the Expert
• All the essentials to plan and make
the day at the show as productive as
possible
These are judged on the following criteria:
• Pre-Fair marketing participation
• Staff presentation
• Visitor interaction
• Product display
• Stand design
• Overall integration of stand elements
Congratulations to the winners in 2014:Best Stand AwardsBEST SMALL STAND
KAGI
BEST SMALL STAND
PETER W BECK
THE JEWELLERY INDUSTRY AWARDS
For the first time the NEW annual Jewellery Industry Awards
celebrated the contribution of individuals and businesses. Unlike
traditional awards which concentrate on jewellery products and
design, these innovative awards focus and celebrate the people
that make up the industry.
THE JEWELLERY INDUSTRY AWARDS WINNERS FOR 2014 ARE:
Best Large Jewellery Retailer
Winner: Everett Brookes Jewellers
Best Small Jewellery Retailer
Winner: QUORRA
Best Retail Window/Merchandise Display
Winner: Ian Sharp Jewellery Craftsmanship
Best Enduring Jewellery Product
Winner: Jewels of the Kimberley
Best New Jewellery Product
Winner: Swarovski International Australia & New Zealand
Best After-Sales Customer Service
Winner: Jewels of the Kimberley
Jewellery Retail/Product Marketing Award
Winner: Jewellery By Design
Industry Innovation Award
Winner: Q Report
Best Jewellery Supplier
Winner: Palloys Group
Runner-Up: The Battery Man
BEST SALES REPS
Best Rep NSW / ACT: Steve Hopkins, Sam’s Group
Best Rep QLD NT: Lincoln Allsopp, Bolton Gems
Best Rep VIC: Marisa Palmieri, Imajpak
Best Rep TAS: Colin Berger, Ronnie Shabtay
Best Rep SA: Marco Bracci, Nomination Australia
Best Rep WA: Carolyn Elliott, Pastiche
Best Rep from an NZ company: Michael Carby, Worth & Douglas
AWARDS
JEWELLERYINDUSTRY
NEW IN 2014!
EVENT MARKETING ACTIVITIES
OFFICIAL EXHIBITION DIRECTORY
The 24-page exhibition directory, produced
by Jeweller magazine, was available to every
visitor, providing a valuable resource to
navigate the exhibition and more importantly
an essential post event resource to keep in
touch with exhibitors.
A co-ordinated and multi-faceted marketing campaign was conducted to promote the Gold
Coast fair, ensuring the event delivered a qualified audience.
TRADE MAGAZINE ADVERTISING
A schedule of advertising was placed in the
major trade publication, Jeweller magazine.
The campaign also included inserts tailored
to the NZ and Australian markets separately.
DIRECT MAIL
Direct mail was used extensively by the
event and included three unique mailings to
a database of approx 15,000 prospects on
each occasion:
• “You’re Invited” postcard
• “Save the Date” postcard
• 16-page Fair Preview & Registration Booklet
TRADE INVITATIONS
& INVOICE STICKERS
DL flyers, postcards and invoice/statement
stickers were printed for the use of exhibitors
to promote their attendance at the Fair.
Web banners were also made available
to be included on websites and email
communications.
EMAIL MARKETING
Regular email newsletters were sent to
prospective visitors each outlining specific
event initiatives and pointing back to the
event website for easy registration.
FAIR WEBSITE
The Gold Coast fair website was a
comprehensive resource for the event,
detailing exhibitor listings, amenities, Fair
attractions, links to accommodation bookings
and, most importantly, a portal to the NEW
online pre-event registration.
TELEMARKETING
A telemarketing campaign was conducted
in the final weeks prior to the fair, issuing
a personal invitation to attend the Fair. To
reinforce all the marketing, an SMS message
was sent on opening morning.
PUBLIC RELATIONS
Each Fair initiative was released to the market
at large via the trade press. As a supporter of
the Fair, Jeweller magazine, both online and
in print, ran a wide-ranging preview of the
Fair in the months and weeks prior including
a comprehensive ‘Show & Tell’ covering the
majority of exhibitors.
THE DAILY NEWS
Each day of the Fair we emailed more than
7,000 potential visitors the Fair News – full
of info direct from the event. By making a
personal daily connection with visitors, they
saw the action ‘live’ from the Fair, and get
excited about visiting.
G O L D C O A S T
MARCH 23 – 24, 2014Gold Coast Convention and Exhibition Centre, Broadbeach
Sunday 10am – 5pm | Monday 10am – 3pm
OFFICIAL FAIR DIRECTORY
jewelleryfair.com.au
AUSTRALIA’S NO.1 JEWELLERY EVENTS
AWARDS
JEWELLERYINDUSTRY
INCORPORATING THE INAUGURAL
YOUR CUSTOMERS
DAZZLE
MARCH 23 – 24, 2014
WANT TO SEE WHAT’S HOT AND HEAR WHAT’S NOT?
WHERE? ONLY AT THE FAIR!
G O L D C O A S T
YOU’RE INVITEDDISCOVER
CUTTING EDGE AUSTRALIAN
CREATIVITY IN JEWELLERY
AND DESIGN
COMPARE THE LATEST STYLES,
TRENDS, TOOLS AND EQUIPMENT
SEE WHAT’S HOT AND HEAR WHAT’S NOT
YOUR CUSTOMERSDAZZLE
MARCH 23 – 24, 2014GOLD COAST CONVENTION AND
EXHIBITION CENTRE
www.jewelleryevents.com.au
Organised by02 9452 7575
G O L D C O A S T
Restock and refresh,
network with peers,
compare and buy the
latest products and
maybe even get up early
and catch the sunrise at
one of the most beautiful
locations in the world.
AWARDSJEWELLERYINDUSTRY
Celebrate on Sunday night at the Fair
Nominations open NOW
jewelleryindustryawards.com.au
Celebrate at the FIRST Jewellery Industry Awards Gala Event
We’re looking for the best people in the business!
Everybody LOVES aWINNER! 2014
Nominate and vote online now!
AWARDSJEWELLERYINDUSTRY
INDEPENDENT & INDUSTRY VOTED
March 23, 2014
Sunday evening at the Australian Jewellery Fair,
Gold Coast, Convention and Exhibition Centre, BroadbeachG O L D C O A S T
Organised by: +61 2 9452 7575
Supported by:
Categories include:
• Best Jewellery Retailer
• Best Retail Window/Merchandise Display :
General and Christmas
• Best Jewellery Product: Enduring and New
• Best Time Piece
• Best After-Sales Customer Service
• Jewellery Product/Service Marketing Award
• Jewellery Retail Marketing Award
• Industry Innovation Award
• Retailers’ Choice: Best Sales Rep All Australian States
and New Zealand
• Retailers’ Choice: Best Jewellery Supplier/Wholesaler for
Australia and New Zealand
Nominate your business and products, and
vote for the Retailers’ Choice awards online now!
www.jewelleryindustryawards.com.au
People gravitate towards winners…
Raise your professional profile in 2014 – feature the
prestigious ‘winner’ or ‘finalist’ awards logo on your
website, shop window, catalogue and newsletter and
bring business to you!
The first of the NEW annual Jewellery Industry Awards will
celebrate the contribution of individuals and businesses
at a Gala Award Event on Sunday, March 23, 2014, alongside
the Australian Jewellery Fair on Queensland’s Gold Coast.
These national, independent awards will recognise the
excellence of retailers and celebrate the people and
companies within the jewellery industry. Nominations now
open, and the top contenders will be published online so
the industry can cast their votes.
Hurry, n
ominations
close
soon!
AUSTRALIAN JEWELLERY FAIR EXHIBITORS 2014Affection Diamonds C35
Alavu D32
Anna Nova B34
Australian Jewellery Supplies Pty Ltd D18
Australian Designer Jewellery F39
Aztec Gold & Silver C46
Bead Them Up C26
Bianc A21
Bolton Gems P/L F29
Brinks F42
Chemgold C42
Coincept Trading F38
Crawfords D38
Disney Couture B30
Divine Sutras E45
Duraflex Aust E14
3D Photomation Pty Ltd B24
3D Printing Systems D48
Eastern Pearl E36
Effy Jewellery E32
Ellani Collections E35
Flood Gems A37
Gerrim International F26
Goldcrest Wholesalers P/L E24
Graham Cohen Marketing P/L A19
Gravotech Australia E50
Ikecho Pearl Company C17
Imajpak A27
Indian Lapidary USA Inc D42
Jeweller Magazine B18
Jewellers Assoc of Australia D15
Joseph R Lycett Pty Ltd C46
Julie Sandlau F13
Kagi F34
Kaiserman F32
Kenneth Ayres Aust Ltd D25
Leading Edge BG2
Love from Venus D21
Mark McAskill Jewellery F24
Mark Milton Ltd C15
Missie Von Lubbe C24
Nash Pearls D22
Nationwide BG1
O’Neils Affiliated E38
Opals Australia E21
Pastiche Pty Ltd E28
Paterson Fine Jewellery E46
Pearl Story F40
Pearl Perfection D49
Peekays Findings A29
Peter W Beck Pty Ltd D28
Prytec Solutions A31
Renee Blackwell Design D35
Retail Edge Consultants E51
Ricci Jewellers since 1918 F20
R.J Scanlan & co C33
Sams Group Australia C14
Showcase BG3
Shyam Craft C36
Southbank Institute of Technology B52
Sparkle Impex F35
Springwood Crafts D54
Story Jewellery E25
Tower Systems International F41
The Amber Centre F37
The Battery Man D55
The Gemmological Assoc of Aust C47
The Gold & Silversmith Guild of Aust C49
True Blue Opals & Gems A17
Valfrea B38
World Shiner Pty Ltd C31
SUPPORTED BY
PRIMARY PARTNERS
Exhibition Sales Enquiry: [email protected]
General Event Enquiry: [email protected]
SEE YOU IN SYDNEY 2014...
AUGUST 31 – SEPTEMBER 2SYDNEY EXHIBITION CENTRE @ GLEBE ISLAND
Sydney Exhibition Centre @ Glebe Island
Located on Sydney’s magnificent harbour foreshore
near the ANZAC Bridge, this brand new venue will
offer contemporary pop-up cafes, captivating views
of Sydney harbour and scheduled transport on
show days.
Sydney Exhibition Centre @ Glebe Island is just
minutes from all the excitement and attractions
of Darling Harbour. Catch a theatre performance,
dine by the water, visit the aquarium or stay in your
favourite harbour side hotel after the show!
www.jewelleryfair.com.au
T: +61 2 9452 7575
F: +61 2 9975 3707
Post: PO Box 6053, Frenchs Forest
NSW 2086 Australia
www.fairevents.com.au
AT OUR NEW HOME!
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