Audience
FeedbackBy Faye Ryder
Once I created my questionnaire for the evaluation of my Media
Product, I then handed it out to 10 different people within my
target audience criteria to see what they through about my media
product and then from these results I can collate and summarise
the results collectively and draw conclusions of this data.
I documented the results into Microsoft Excel and created Pie
charts to see the different %’s of data and see the overall verdict
of my media product.
General
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Cover Page
Related
Questions
Q1. Gender
50%50%Male
Female
When creating my question I
wanted to hand my questionnaire
out 50/50, to both male and female
audiences, this way I can see what
both males and females think of my
media product with out bias and so
I get clear, precise feedback from
my audience. 10 people were
given a questionnaire, 5 males and
5 females to make sure I get
accurate results and also because
my intended target audience was
for both female and male
audiences so by letting a 50/50
share do the questionnaire it will be
more accurate and relate to my
target audience.
Q2. Age
When Randomly selecting people to take part in my questionnaire I wanted to evaluate where within my target audience are the readers more prominent and common.
From these results a clear 80% of my target audience who took part and are in my target audience are 16-18 years old.
This is the lower section of my 16-25 target audience, therefore I have come to the conclusion that 16-18 year olds would be more likely to buy the magazine than the other 20% of 19-21 year olds. This maybe due to the content within the magazine as more younger audiences like rock /indie music or that the magazine was more eye catching to the 16-18 year olds within my target audience age category.
80%
20%
16-18
19-21
22-25
26+
Q3. What age group do you think this
magazine is aimed for? When devising this question, I was intrigued to
know from my target audience what their opinion was and what they truly and honestly thought about who this magazine was aimed at.
I wanted to know this information as I wanted to make sure they think that my media product was successful in aiming the magazine within/ or partially within my target audience.
Finally, when the data was collated and summarised, a clear 90% of the questionnaire participants said they thought my magazine was aimed at 13-19 year olds, the 16-19 year olds within the given answer is the lower half of my intended audience and therefore I have concluded that my magazine has been successful but only aimed successfully at half of my intended target audience age category. However, 10% believed it was for the higher end of my age category of 20+, if I had taken more questionnaire data perhaps this would have changed my results and more people would have said 20+ but for the data I've collected, its clear the audience believe its for 13-19 year olds.
90%
10%
12 -
13-19
20 +
Q4. Does this magazine appeal to
you as a reader?
100%
Y
N
When creating this question, I wanted
to be 100% sure that the target
audience believe my magazine is
appealing to them, this would then
ultimately give me a straight answer as
to where my magazine has been
successful and could potentially be a
professional media product.
When the data was collected, I was
very happy to discover that 100% of
questionnaire participants found that
my magazine was appealing to them,
this then not only means that they’d
read it, but they’d find it appealing if it
was published and produced and sold
within shops and would be successful
within the media industry.
Q5. Do the colours used within the
colour scheme of this magazine
appeal to you? When devising this question I wanted
to ensure that the colour scheme that I
used from researching the market and
also the colours that my target
audience liked the most from my
audience research was acceptable
and was to their standards and liked
them within the house style and colour
scheme within my magazine.
As you can see, a clear 100% agreed
that the colours appealed to them
making an overall successful
magazine.
100%
Y
N
Q6. Does the main cover image
grab your attention?
I wanted too make sure that the images
I had taken within the production of my
magazine were professional and that
they attracted their attention.
Again, a clear 100% of the target
audience said that they thought it
successfully grabbed their attention,
this is probably due to the effects
added during production and the direct
mode of address on the male artists on
the cover, as when researching the
market, every magazine I reached, ever
cover star had direct mode of address
to grab the attention of their target
audience, this is what I planned and the
outcome has been 100% successful.
100%
Y
N
Q7. What is the best feature on the
magazine?
When creating my evaluation questionnaire I wanted to see what feature my target audience favoured the most on my cover page out of the Mast Head, Cover Image, Incentives, Fonts and cover lines.
With a clear 60% the cover image was voted the best feature on the cover image, this is possibly linked to Q8, second best voted feature with 30% was the cover lines on the cover page, this maybe due to the vibrant colour of texts or the content within the cover lines, the 3rd most popular feature was the incentive on my skyline.
60%
10%
30%MH
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Contents
Page
Related
Questions
Q8. Do the articles of the
magazine appeal to you?
When creating this questionnaire, I was keen to understand that my planning production articles were appealing and looked professional and that they appealed to the target audience.
As you can see a clear 100% agreed that the articles listed within my media product were appealing and this result has given and lead me to the conclusion that they could potentially be professional and within the media industry due to their successful result in attracting and appealing to the audience.
100%
Y
N
Q9. Are there enough articles
included within the magazine?
When creating this question I was adamant to make sure that the article quantity on my contents page was satisfactory and suited the needs of my target audience.
Again, 100% agreed that there were enough articles within the magazine, the quantity was easy to navigate and not over facing and suited their requirements. This concludes that the content element of my magazine has been successful and suits the needs and a successful media product within the industry of magazines.
100%
Y
N
Q10. Do the texts/ Fonts included
within the magazine make you
want to read on?
I Created this question out of curiosity to make sure that when carrying out my audience research and the sample of possible mast head was overall the correct decision to make, and not only the mast head texts, but to make sure my decision for the remaining text was the correct decision.
As you can see, it was clearly the correct decision to make as a clear result of 100% of the questionnaire participants agreed that the texts used through the magazine made them want to read on and they appealed to them.
100%
Y
N
Q11. Do the images included
within the magazine look
professional?
This question I was particularly keen to see the results of, as my main aim and ambition with this assignment/ project of creating a music magazine was to make it look not only professional but successful at its purpose, which is to inform, Entertain and promote the genre of music its portraying. The images are a key part of the magazine to me and I wanted to make sure images were perfect
100% of the questionnaire participants agreed DISTORTED magazine looked professional with its imagery, this proves that not only has my magazine been labelled as eye catching but professional too and proves that direct mode of address within the images and following the codes and conventions of imagery like the magazines from my market research, I can create and develop a professional looking magazine.
100%
Y
N
Q12. Is the format and structure of
the contents page easy to
understand?
100%
Y
N
I wanted to make sure that with my
magazine, that it wasn’t over crowded, it
was eye catching but easy to navigate, not
information every where with no read
structure to my magazine that the readers
can follow and that also followed my house
style.
100% of questionnaire participants agreed
that the format and structure of my
magazine is easy to understand and
navigate, this implies and shows that I have
been successful in generating a successful
magazine that is easy to read, has a clear
structure and not over facing.
Q13. What Is the best feature on
the contents page?
I was interested to find out what the questionnaire participants thought was the best feature on my contents page as the contents page was the page that took the longest to produce so after collating the results I was keen to see the result as I took the time to emphasise features and images to make it as eye catching and unique as possible to challenge codes and conventions.
40% agreed that the colour scheme was the best feature throughout my contents page, when completing audience research, the colour question and its data has definitely benefited as I chose the overall favourite colour and the audience now have voted it as the top feature, the 2nd best voted feature was the articles, after market and article research I created unique and diverse articles to inform readers and promote different bands and the 3rd most voted with 30% structure and layout, this links to the previous feature, again its easy to navigate as I wanted to ensure the readers had an enjoyable and fun read, not to be over faced by imagery and information.
40%
30%
30%
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Double Page Spread
Related Questions
Q14. What is your opinion on the
images used on the double page
spread? For these questions I wanted to give
the questionnaire participants the chance to express their opinion and state what they thought about the images within my double page spread, I collected the opinions and documented them into excel (Right) to express my conclusion.
When looking at this feedback, they are all positive results and state that my magazine double page spreads images are ‘Professional’ ‘Positioned well’ ‘eye catching’ , this feed back has proved that the imagery and positioning of the images were the correct was to positioned and overall gave the magazine a ‘unique’ look.
Q15. Is the structure Easy to read/
understand?
For my magazine to be successful and enjoyable I wanted to ensure that my magazine was easy to read and understand, if it wasn’t therefore it wouldn’t be successful at its job as this media product and therefore wouldn’t generate profit within the media industry.
100% of the questionnaires stated that they agreed it was easy to read and understand, this I probably due to the clear column format, images set to both sides and clear information given and the blue box with low opacity so text is more visible and understandable.
100%
Y
N
Q16. Are the Questions asked by
the interviewer, informative?
Appropriate?
When I was developing my magazine, I researched different articles within my production (Article Research) to see what various questions were asked, and what language they used to get the most out of the interview and make it easy for the reader to relate and understand.
100% of the questionnaire participants agreed that the questions asked and information provided was informative and appropriate, not explicit or unnecessary.
100%
Y
N
Q17. How do you feel about the
quality of text provided on the double
page spread?
Again, I wanted to ensure the target audience and questionnaire participants expressed their views about the text and whether it was readable and good enough quality to suit their requirements.
1 person gave a negative comment and believed it was too busy, however 9 more people believe it was ‘ a nice amount’ ‘good quality’ ‘enjoyable’ therefore 90% of people believed it was successful in its quality.
Q18. What is your opinion on
the layout of the double page
spread? To make sure the audience are 100%
sure the Double page spread was satisfactory, I made an opened ended question so the questionnaire participant could freely express their opinion on what they truly believed.
100% of the comments were positive, ‘well laid out’ ‘organised’ ‘not over facing’ by achieving the following comments, the criteria I wanted to complete successfully have been completed to a high standard and has been a successful media product.
Q19. What is the best feature on
the double page spread?
I was curious to see what was expressed as the best feature on y Double Page Spread, I wanted to see what feature may have stood out the most or what they thought was high standard.
40% of the questionnaires stated that the content was the best feature of the magazine, the article research and facts I discovered from that had been successful and fully taken into account and give a positive result.
30% said that images and another 30% said layout, the clear structure and images from production will have benefited from the layout and has paid off considerably.
30%
30%
40%
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Audio Feedback
http://www.youtube.com/watch?v=rYt
wQ1pY4HI&list=UU-
r7pCxA5RmXUVO2vQrAeyg&feature
=c4-overview