ATDC- BLUE PRINT
UP-SKILLING APPAREL SECTOR
Imparting Skills, Improving lives
8, 9, 10
ATDC-AVI under DGET/NCVT system
5 , 6, 7
1,2,3 & 4
ATDC SMART
LEVEL 1 ; Entry level or unskilled employees LEVEL 2 : Foundation or basic Skilled employees. LEVEL 3: Operator or semi skilled employees. LEVEL 4: Technicians, crafts, skilled and supervisory employees.
ATDC AVI LEVEL 5: Technical and junior management positions LEVEL 6: Middle management positions. LEVEL 7 : Middle Management Positions.
IAM LEVEL 8 : Professional engineers and Senior Management Positions. LEVEL 9 : Senior management Positions LEVEL 10 : Senior Management Positions
ATDC – LARGEST VOCATIONAL TRAINING PROVIDER FOR APPAREL SECTOR IN THE COUNTRY Developing Skill Pyramid for Apparel Sector in the context of NVEQF.
Source ATDC Annual Report
IAM & ATDC Main streaming Education (Under NVDQF
Model) 200-300 students in campus each year
7000-10,000 students in campus each year
45,000 – 50,000 candidates in campus each year
ATDC
Tamilnadu27%
West Bengal11%
Karnataka11%
Gujarat10%
Maharastra8%
Haryana5%
Rajasthan5%
Panjab5%
Uttar Pradesh4%
Andhra4%
Delhi3%
Others 7%
Employment in Textile/Clothing Sector
ATDC’s PAN–INDIA presence mapped with Wage employment Opportunities in
Textile - Apparel Clusters
• ATDC/ATDC-SMART Centres: 196 (as of April
2014) (including Skill Camps-Peripatetic (spoke)
Centres)
TARGET – TRAIN - TRANSFORM : ATDC’S 3 PRONGED STRATEGY OF RESKILLING, UPSKILLING, NEWSKILLING (RUN)
© Darlie Koshy, 2012
Under the aegis of
APPAREL TRAINING & DESIGN CENTRE
GURGAON ( NCR)
HEAD OFFICE WITH ABOUT 200 CENTRES PAN- INDIA
Skill Courses for Wage/self
employment from 1-4 Months for Shop-floor
workforce
Career oriented Vocational Courses
for wage employment from
6 Months to 1 Yr with NCVT/DGET
ATDC-Training of
Trainers’ Academies
201 ATDC-SMART Centres & Skill Camps, under the ISDS of Ministry of Textiles, GoI
75 ATDC Vocational Institutes
(64 registered) Under DGET-NCVT
ATDC-TOT Academies in Gurgaon (NCR), Thiruvananthapuram,(Kerala) & Chhindwara(MP)
ATDCs have trained: About 2,00,000 (2 LAKH) Trainees (1996-2014) : 1,20,743 Trainees Under SMART -ISDS (April, 2011- June, 2014 )
• The Textiles & Apparel Sector provides direct employment to over 45
million people in India, holding the position of the second largest
provider of employment after agriculture. Indirectly it is estimated that
60 million people are involved in the whole value chain.
• Recognizing the need to upgrade trade/ shopfloor skills of Textile/Apparel
workers/handloom weavers and develop competitiveness in the textile &
Apparel industry both export & domestic and increase employability, the
Ministry of Textiles, Government of India has launched Integrated Skill
Development Scheme (ISDS) in Oct. 2010 as a pilot basis.
Integrated Skill Development Scheme
Ministry of Textiles, GOI
2014
8thOctober,2010
13th Oct 2010
9th Feb. 2011
Oct. 2010 - March 2011
Preparatory Phase
From 1st April 2011-31st March 2012- Ist Year of Pilot project
Ist April 2012- Jan. 2013
10 months of 2nd year of pilot project
• Inauguration of first ATDC SMART Centre at EGMORE, Chennai
Accomplishment in the pilot project period upto 31st Mar.13
3rd Yr of ISDS implementation
1st April- May 14.
Conversion of 40 existing ATDCs in 22 states into SMART
Centers & setting up of New ATDC SMART Centers Pan India
with”Hub & Spoke Model”
Sanction of Rs. 67.65 Cr. with target of 48000 candidates for
ATDC on Pan-India basis as a pilot project of 2 years.
Trained 14472 candidates Pan-India with 95 SMART
Centers/Skill Camps.
Trained 42846 candidates Pan-India
Total SMART Centers operationalised- 151
Enrolled 62,000 candidates Pan-India
Trained 52,000 candidates Pan-India and 735 Trainers’ thus
exceeding the targets set by MOT, GOI
Total SMART Centers / Skill Camps Operationalized- 175
MOU signed between MOT, GOI & ATDC
Milestones : ATDC-SMART PROJECT
Enrolled 120743 candidates Pan-India
Trained 116296 candidates Pan-India
Total SMART Centers operationalised- 201
Simulated Production Environment for Training.
Simulated Factory Environment @ ATDC Egmore Centre
Candidates can get hands on experience with SMART Classrooms , Studios & Resource Centres & Libraries
Special Features :- 1-Needle Lockstitch Machine (DDL-9000B-MA) Max. Sewing Speed :- 5000sti/min. Max. Stitch Length:- 4mm Mask, Apron, Gloves for each trainee. Tool Kit to every trainee.
Skill Matrix assessment at the end of the course.
7
ATDC’s Successful Skill Mission
Imparting Skills, Improving lives
1,20,743 Candidates Enrolled (SMART)
1,16,296 Candidates Trained (SMART)
201 Centres Strong
69% Successfully Placed Candidates
2010 to
2014
2010 to
2014
2010 to
2014
2010 to
2014
Since Inception to March 2012
April'12 to March 13
April ' 13 to March'14
April-May'14 Trained Since inception to
May’14
Tamil Nadu 2244 4691 9721 1774 18430
Karnataka 1428 2280 4034 283 8025
Andhra Pradesh 297 955 2078 548 3878
Kerala 452 1883 1213 175 3723
Haryana 782 1635 2035 339 4791
Uttar Pradesh 447 1104 3398 322 5271
Delhi 506 1049 1061 147 2763
Punjab 116 329 422 355 1222
Rajasthan 2435 6750 8403 1371 18959
Gujarat 868 1852 1701 269 4690
Madhya Pradesh 1322 3670 4436 923 10351
Chattisgarh 313 1445 1097 126 2981
Maharashtra 67 311 996 165 1539
Odisha 2135 5011 6199 1645 14990
Bihar 562 2175 3049 756 6542
Jharkhand 237 880 1712 484 3313
West Bengal 261 1673 2334 400 4668
Himachal Pradesh 0 0 0 0 0
Imphal 0 0 160 0 160
Total 14472 37693 54049 10082 116296
TOT Trained Candidates 836
Total 117132
Trained Candidates Till May'14 (Year-wise)
SMART CANDIDATE’S PROFILE
“Our young demography is an asset and we should prepare this population for their future role by
giving them a solid foundation. For this, increasing the availability of accessible and affordable
higher education and providing training in vocational skills is a key requirement.”
- -Shri Pranab Mukherjee, President of India
Urban 21%
Semi Urban 48%
Rural 31%
Social Strata
General 35%
OBC 31%
SC 20%
ST 7%
Minority 6%
Category
Female 85%
Male 15%
Gender
Apparel Sector- Export- Domestic
Employment Linkages
69% Estimated Overall Placement Pan-India (39% placed in apparel Export Units (large & SMEs) and also rest 30% in domestic
garment units, self-help groups through NGO’s etc. to work in Addas/ Galas, or are
self-employed in boutiques, small fashion business, domestic units, etc.)
Under the aegis of
Happy Trainees | Satisfied Employers| Growing Industry Confidence
SMART Rozgar Melas: unique model for Employers & Job Seekers
ATDC Launched “SMART ROZGAR MELA” A new concept in apparel Industry or Employment Linkages
EXPORTERS & OTHER in ROZGAR MELAS • 25 Leading Export Companies at
Rozgar Mela • M/s. Arvind Mills LimIted , Bangalore • M/s. Richa Global , Gurgaon/Noida • M/s. B. L. International (p) Ltd. , Noida • M/s. Chelsea Mills, Gurgaon • M/s. Must Garment, Bahrain • M/s. Myntra.Com, Gurgaon • M/s. Neetee Clothing Pvt. Ltd., Gurgaon • M/s. Orient Craft, Gurgaon • M/s. Pearl Global Industries
Ltd..,Gurgaon • M/s. Prateek Apparels, Bangalore • M/s Shahi Export, Faridabad • M/s. Victus Dyeing Garments , Tirupur • M/s. Addagio Overseas, Gurgaon • M/s. Bhavik Terry Fab, Jaipur • M/s. G. Line Creation, Delhi • M/s. Good Will Impex, Jaipur • M/s. Interconti Projects Pvt. Ltd. , New
Delhi • M/s . Jyoti Apparels, Gurgaon • M/s. Lyra Industries, Gurgaon • M/s. Maral Overseas, Noida • M/s. Prateek Apparels, Bangalore • M/s. Pratibha Syntex, Indore • M/s. Pyoginam, Manesar, Gurgaon • M/s. SABS Exports, Noida
• M/s. Cheer Sagar, Jaipur
Companies from Pan India not only actively participated in ROZGAR MELAS but also appreciated ATDC’s timely initiative.
Apparel Companies interviewed candidates for the junior merchandisers/ supervisors/post of operators / checkers and around 1000 candidates were given appointment letters.
SMART Curricula & Pedagogy
SMART Trainee Manuals & Trainer’s Handbooks
SMART Trainee Kits with Apron, Head Gear & Mask
Soft Skills in Digital Contents Format
Fusing Technology with Skills
Launch of Digital Contents for Blended Learning
REACH Gerber TukaTech
Product Lifecycle Management Software Training programmes
• Designing
• Patternmaking
• Cut Order Planning
• Merchandising
Learner Centric: Vernacular approach ‘ATDC-SMART Students’ Manual’ launched in three vernaculars-
Hindi, Bengali, Oriya launched…
Telugu, Kannada& Malayalam underway.
NHO, GURGAON (NORTH) THIRUVANANTHAPURAM (SOUTH)
CHHINDWARA (CENTRAL WEST)
ATDC-SMART TOT
Academies have trained
about 1110 Faculty
Members and Industry
Members in the Pilot
Phase
Proposed to be setup in Bhiwadi with support of Rajasthan Govt.
ATDC Training of Trainers’ Academies
Hi Tech Textile Lab to provide
in depth knowledge on Textile
Testing Equipment &
Techniques, Quality Assurance,
Garment Inspection &
Measurement
Textile & Garment Testing Labs
• The ATDC SMART Training of Trainers academies have developed the Knitwear
Courses after conducting several seminars and workshops with subject experts
from ATDC faculty resources, Industry Professionals & eminent Academic Experts.
• The Course delivery comprises of the “Trainer Course manual”, “Trainee
handbook” “Trainee Kit” and “Knit Swatch Book”. These would be rich knowledge
resources that would help in creating a new paradigm for ATDC.
INTRODUCING PRODUCT SPECIALTY CENTRES UNDER ISDS
- KNITWEAR MANUFACTURING COURSE”
Facilities for candidates from rural hinterlands
INDUSTRIAL SEWING MACHINES distributed to ATDC Bhopal & Shahpura students by -
Hasth Shilp Vikash Nigam ( HSVN )
Most of the schemes of sponsorship for SMART in ATDC Odisha were facilitated with day meal/boarding & lodging facility for which the entire cost was borne by the sponsoring department (OSFDC & H & UD).
ATDC empowers differently abled
Differently abled Ms. Bhanu, ATDC Faridabad enrolled in the SMART Sewing Operator (Basic) course. Today Bhanu is placed in M/s Pee Empro Exports in Faridabad, where her work is being appreciated by the management.
Sewing Machines Distribution by NHPC to Smart Operator Differently abled Batch (Faridabad) students on World Disability Day 3rd December'2012
VC ATDC encouraging an ATDC PWD Candidate
ATDC NORTH CENTRES at a Glance
Mid-Day Meal being provided to SMART training project candidates in Gurgaon
Inauguration Of SMART Centre, Sunam, Dhuri & Faridkot Punjab on 23rd March 2013
Candidates at ATDC Jaipur
ATDC SOUTH CENTRES at a Glance
ATDC Skill Camp at Borabanda, AP A batch of Students @ ATDC Hyderabad
ATDC invited to participate in the round table conference to discuss on “skill building and policies” in Hyderabad Recently concluded ATDC -Strategic Meet in Hyderabad
ATDC WEST CENTRES at a Glance
Inauguration Ceremonies in the
State of Gujarat
Industry Interaction & Campus Placement @ATDC Chhindwara
Regular interaction with ATDC students
Finance Minister interacting with ATDC students @ Chhindwara
ATDC EAST CENTRES at a Glance
Workshop & Awareness campaign was organized at ATDC Santoshpur
Beneficiaries
under day
meal schemes
used to come
with their
children also
and basically
it was the
food that
attracted
them towards
the course
ATDC AWARDED
Sri Hari Kapoor and Dr. Darlie O. Koshy being honoured with ‘Best Vocational Training Institute’
Award by ASSOCHAM at the hands of Dr. Karan Singh
BEST VOCATIONAL TRAINING INSTITUTE 2014 BY ASSOCHAM
UK SKILL FORUM AWARD 2011
ATDC was awarded Best Skill Provider at UK-India Skill forum Award 2011 for its
outstanding commitment to the skill agenda in India
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