Assign 29: Real Life Ancillary Analysis
Purpose/objective: -to look for effective ancillaries that are inspiration for
your ancillaries-understand and explain HOW and WHY they are
effective
Done individually
Double Page Magazine Spread
Place copy of spread here
Double page spread conventions (what you need to analyse)
Name of element
What is it? What you have to analyse
Primary Image
Secondary Image
The main , largest image
The next or other images that are not as bold/big as main image
Denotation/connotation of images. How does it have visual hierarchy? Why use this as primary/secondary images?
*some DPS’s may not have secondary images
Photography style/composition
The style of the photosHow the photos are laid out
What is the style?How and why are they laid out in this way?
Headline The main title(eye-catching title)
font/size/colour/placement
Standfirst The subtitle(explains the article’s basics (usually 5 W’s)
font/size/colour/placement
Body Text The main text (body paragraphs) is the articlesIn columnsUsually around 11pt size text
font/size/graphics/ (is it in a box? Behind a graphic?) colour/placement/columns?
Pull Quote A captivating/interesting quote from the article to intrigue audience to read it
font/size/colour/placement/style of quotation marks
Folio’s Page numbers Placement/font/size/style/colour/graphics
Colour schemes The main colours used (usually around 3) How are these main colours applied? Why these colours? (connotations)
By Line & captions By line gives credit to author (By Jane Doe) captions explain photos further or give credit to photographer
Placement/font/size etc.
Double Page Magazine Spread AnalysisPrimary Image
-Annotations goes here-keep it simple and concise, yet a good level of analysis!-use bullet points-remember you are ANALYSING
Double Page Magazine Spread AnalysisHeadline
……..………..……..…………
Double Page Magazine Spread AnalysisBody Text
……..………..……..…………
Newspaper Advert
Place copy of spread here
Newspaper Advert conventions (what you need to analyse)
Name of element
What is it? What you have to analyse
Primary Image The main , largest image
This image should be very captivating to create attention from audienceAlso, should create a ‘narrative’ and ‘enigma’ (in which would be revealed by watching documentary)
Denotation/connotation of images. How does it have visual hierarchy? Why use this as primary images?
Photography style/composition
The style of the photosHow the photos are laid out
What is the style?How and why are they laid out in this way?
Colour schemes The main colours used (usually around 3)**could relate to DPS**
How are these main colours applied? Why these colours? (connotations)
Slogan The subtitle(anchors meaning of an image, often a witty pay on words,
font/size/colour/placement
Name of Program The main text (body paragraphs) is the articlesIn columnsUsually around 11pt size text
font/size/graphics/ (is it in a box? Behind a graphic?) colour/placement/columns?
Scheduling Info Information about date/date/time show is on font/size/colour/placement/style of quotation marks
Channel logo To remind viewer where to watch Placement/behind graphic?/ colour
Graphics Boxes or shapes with colours behind or near text (in Channel 4 = boxes of colour to make text stand out)
Placement/colour/shape
Hashtag or website(optional)
Hashtag of a relevant phrase or website for active audience to get them involved or seek more info
Placement/font/size
Newspaper Advert AnalysisChannel Logo
-Annotations goes here-keep it simple and concise, yet a good level of analysis!-use bullet points-remember you are ANALYSING
Newspaper Advert AnalysisGraphics
………………
Newspaper Advert AnalysisScheduling Info
………………
Set: Wed Jan 14Due: Wed Jan 22
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