REVENUE MODELHOW ASOS MAKES MONEY ?
ACTIVE CUSTOMERS: 9.9 MILLION
MOBILE PLATFORM
• 5.4 m downloads
• 60% of traffic come from mobile
devices
• 44% of orders are placed on their
mobile platforms
Source: ASOS Annual Report 2015
SUBSCRIPTION FEES
ASOS provides Marketplace
Subscription fee: 20 Euros
Commission: 20 %
PRINT MAGAZINE • ASOS has their own Print Magazine
• ASOS send magazine to 400,000 women a month &
• Also launched a men’s magazine
Source: ASOS Annual Report 2015
Sales Forecast: £1.3bn in 2016
CHALLENGES AND UNSEEN CONSTRAINTS FACED BY ASOS
ASOS adds 3,000+ new lines every week
CHALLENGES: DYNAMIC DEMAND
ASOS LAUNCHED MOBILE APPS
•Globalization
•Launched Local Mobile apps
•Countries like France, Germany ,Italy, Spain and Russia
Source: ASOS Annual Report 2015
ASOS CONTINUED TO IMPROVE DIGITAL EXPERIENCES
• Launched Social Sign-Up
• Upgraded Search Functionality
• Deployed new product page design
• Launched personalized recommendations for
all UK based customers
WHY ASOS FAILED IN CHINA ?CASE STUDY
CHINESE ECOMMERCE MARKET
GIANT ECOMMERCE PLAYERS IN CHINA
Al-iba-ba.-com85%
JD.-com7%
Others 8%
Mobile
THE SCALE OF THE COUNTRY